Crafty presentation by Martyna Zimon

1. The Importance of
Visual Elements in
Your Brand Strategy

2. Brand differentiation builds relatability and recognition driving trust and loyalty
amongst your target audience. Meaning when your audiences identifies with
your brand they’ll automatically prefer working with you over competitors. This
brand impact is why presenting a brand consistently across all platforms can
increase revenue by up to 23% (Forbes).
Competitive Advantage
It takes 5 to 7 impressions on average for people to remember your brand (Pam
Moore). Remembering your brand means when your target audience goes
shopping, your brand will be top of mind because of comfort and trust. Crafty
Design Studios has brand recognition down to a science meaning we Craft your
designs in a way that etches your brand into your audiences memory.
Customer Recognition

3. When your audience knows, likes, and trust your brand, it means you can
introduce new products and services at a much lower cost because of the high-
conversion rates already created by strong branding. Building a loyal following
makes your customers interested in your new products creating an Apple-like
product release anticipation. This is why 59% of shoppers prefer to buy new
products from brands they trust (Invesp).
Brand Carryover To New Products
43% of customers spend more money on brands they are loyal to (Fundera).
As you create recognition through consistent branding the recognition builds trust.
This likability leads to customer loyalty especially when you use your values to
build emotional connections through repeated interactions.
Customer Loyalty

4. Strong Visual Identity = Higher Conversion Rates
Consistent visual identity builds trust and loyalty with your customers with
all of the factors discussed, reaching a crescendo of credibility and ease of
purchase through brand connection from B2B to B2C settings. Visuals’
impact on your competitiveness in the market maximises long term-growth
efforts because we want to buy from companies we like, know, and trust. If
your brand is strong, you’re far more likely to get the sale.

5. WHO’S YOUR
TARGET AUDIENCE?
Your visual strategy really begins with under-
standing who your audience is and who
you’re trying to attract. If you don’t know this,
nothing about your visual brand, or market-
ing and operational efforts in general, will
matter. Keep in mind, the visual aspects of
your brand aren’t for you. They are for your
consumers, so be sure to have that in the
back of your mind at all times.
Understanding their wants and needs will
help us identify how you need to present
yourself to them.

6. HOW WE MAKE YOUR
VISUAL IDENTITY
STAND OUT
Unique Design
We create a design that stands
apart from the competition. Now,
to truly be effective with this, we
must have a deep understanding
of who your competition is and
what their visual brand identity
looks like as well.
Memorable Design
We aim to make your visual brand
so strong that your audience can
glance briefly at the visual ele-
ments and know exactly what
they’re looking at, even without
any context.
Cohesive Design
Our overall goal is to make sure
that each element of your visual
brand is cohesive and ties togeth-
er effortlessly. This, in turn, will
increase brand recognition, loyal-
ty and trust.

7. BRAND’S VISUAL
ASSETS
Your visual brand identity can be expressed with any number of
design elements, including:
logo
pattern & texture
illustration iconography layout & composition
video photography
colors typography

8. BRAND TOUCHPOINTS
YOUR
BRAND
SOCIAL MEDIA
Profile Images, Banners, Advertising,
Post Images, Video
PRINT MEDIA
Brochures, User Manuals, Books, Catalogues, Business
Cards, Stationary, Publications, Brochures, Direct Mail
PRODUCT PACKAGING
Product Packaging, Postal/Shipping Packaging,
In-Store Packaging and Labelling.
DIGITAL MARKETING
Ebooks, Webinars, Podcasts,
Email Marketing, Display Ads,
Re-targeting Ads, Affiliate
Advertising, Blogs, Infographics
WEBSITES
Websites, Landing Pages, E-Commerce, Mobile
Websites, Mobile Apps
ADVERTISING
Event Design, TV Ads, Billboards, Promotional
Products, Printed Advertising & Media

9. -
Natalie Nathanson, CEO, Magnetude Consulting
Thanks so much Crafty for the great video you created for Magnetude Con
sulting, we wanted a video that was short, simple, and to the point and you
exceeded on the delivery. Keep up the great work!
Marco Neubert, Director, Football Stars
Thanks to the guys from Crafty Design Studios we are able to offer users an
outstanding video. In only 90 seconds the complexity of our platform is
explained... It took only a few weeks to script, animate and finalize...
Richard Schecter, CMO, Post University
The explainer video saves us time and most of all it saves the customer from
getting frustrated with us, as they have a visual and verbal explanation all in
one place on our website, big thanks to the team.
Richard Tarity, CEO, NascentHub
If you are looking for a final product that meets the expectations of content,
quality and aesthetics then Crafty is the best choice. The team are easy and
friendly to work with and offer a reasonably priced service.
Rodrigo Fuentes, CEO, ListenLoop
We needed a video but found it difficult to find a studio that could provide
quality at an affordable price. I recommend Crafty to anyone looking for an
affordable, quality video from a team that actually cares...
Sanying Xu, President, Nutraland USA, Inc.
Our experience with Crafty Design Studios can't be any better! They helped
us create a wonderful sales video with fast turnaround and excellent
customer service.
OUR WORK
We have hundreds of examples and testimonials from happy clients, from small We have hundreds of examples
and testimonials from happy clients, from small businesses, such as hair salons and real estate agents, to enterprise
level clients, like Pernod Ricard & EY.

10. IPV
ANISH CASE STUDY
IPVanish has successfully used their explainer video on their website and in a YouTube ad
cam-paign. The video has amassed over 10,000,000 views after wich IPVanish has decided to
pro-duce 3 more videos with us (video 1, video 2, video 3, video 4 ,
). Thanks to all 4 videos com-
bined, IPVanish was able to reach 21,625,000+ viewers.

11. KEY BENEFITS
OF WHAT WE DO:
Coherent Visual Identity = More Sales
Visual Brand Assets = More Sales
Paired With Custom Marketing Strategies To Maximize ROI

12. KEY BENEFITS OF
WORKING WITH US
Experience + Results (80+ Industries, 1200+ Clients)
Data Science Optimized Design & Strategy
Highest Quality At Lowest Price

13. So, I think that covers everything,
before we go further could I check
whether there are any areas that you
feel I should tell you more about?

14. NEXT STEPS

15. Thank You