This is my slideshare project.

1. campaigns that go
Why PR needs more
VIRALVIRALVIRALVIRALVIRALVIRALBy: Brittany Collins

2. There are ways
Public Relations
professionals can
learn from the
wildly popoular ALS
Bucket Challenge
success.
5

3. 1. Be unique and original.
Use your
and find a campaign strategy that has never
been thought up before.
Don’t be afraid to
challenge the norms.
creativity

4. 2. Incorporate multimedia and social media.
You should leverage on this knowledge and build
your campaign with this information in mind.
People love
user-generated content.

5. 3. Create a campaign that can appeal to both
the celebrities and the
masses.
The influencers
play a very
huge factor
in disseminating
all sorts of ideas
and causes.

6. by prodding people to encourage their
friends that their participation can help a
great cause.
4. Use the power of
social pressure

7. When creating your own campaign,
consider what people would enjoy participating in.
5. Make it fun!

8. The lesson learned from the
ALS Ice Bucket Challenge
is that if a basic social media marketing
plan is well-constructed, there is no limit
to the effect it can have on your business.
Think about what you want to accomplish
and then sometimes the simplest, most
entertaining idea, combined with the right
timing, can have a big impact.
contact info: collib13@highpoint.edu