1. By Richard Coackley
Project schedule
Assignment 1
Task 1‐ technology
Produce a newsletter using Microsoft Publisher or other suitable software application for your client.
They want you to outline how we use digital video technology to help a user’s interactive experience
on different delivery platforms. In your newsletter you must cover both of the following sections:
Technology as relevant to each application. Examples need to be included from some of the
following areas with specific illustrations to endorse your points. In applications, some of the uses
including film trailers, user‐generated content and e‐learning. Also platforms including WWW, kiosks
and mobile devices.
Assignment 2
Task 1‐Fizzy Drinks Inc.
Write about the type of production that you are making for Fizzy Drink Inc. so they can ensure it
appears on the right platform. You also need to take into consideration where the funding will
primarily be coming from e.g. the company (Fizzy Drink Inc.) sales of the product, other advertising
on you tube. Depending on your chosen subject you may wish to write about a specialist contributor
for your advert eg a camera operator, sound, editor and what they would specifically contribute to
the production.
Task 2‐ meeting report
using the assignment scenario and attending a client meeting you need to identify the clients’
requirements. You could produce a report or a set of minutes to cover this range. For example: a
client brief or market research.
Task 3a – advert research
When this information has been included you need to research individually your advert. Look at the
internet, television, etc. for inspiration and possible ideas. Paying particular attention to some of the
following areas. Look at competitors, products, ingredients, labelling and costs etc. This research
should be presented to your client for feedback. You must also include your brainstorms and some
of the following sketches, storyboards and a technical script.

2. By Richard Coackley
Task 3b‐ can design
You need to plan and design the can label, identifying a “secret” ingredient and design a suitable
logo.
Task 4a‐ legal issues
Your client needs to make sure that when you are producing this advert for them you are adhering
to the guidelines set out for any practical media production. Your production team needs to be
aware of some of these legal issues and the processes involved regarding clearances, legal, insurance
etc. Including some of the following: clearances, legal, insurance, ASA, BBFC, trade unions and trade
associations.
Task 4b‐ legal and ethical considerations
The client is unsure of the legal and ethical considerations which may have an effect on the finished
advertisement. You should put together a report or presentation highlighting a broad range of the
following issues. Legal e.g. copyright, ethical e.g. decency and representation e.g. race and sexuality.
Task 5‐ advert budget
Produce a report & a budget that outlines the requirements for a specific media production with
supporting research & staff and equipment costs: What job roles will need staffing (director, camera
person, sound recording, etc.)Equipment needed and daily costs (researched with links and
equipment hire company quotes) produce a budget expenditure spread sheet in Excel that outlines a
budget of £4000 and what this will be spent on.
Task 6‐ formal specification
Produce a formal specification for your intended video identifying your Client’s needs and how you
will address these needs covering a broad range of the following. Video sequence specification: client
needs; audience; script; storyboards; technical considerations, e.g. platform, file format, file size,
compression, streaming method, media player.
Assignment 3
Task 1a‐ pre production planning
Produce content specific pre‐production planning for your advert.
This should include a broad selection of the following:

3. By Richard Coackley
 Storyboards
 Location reconnaissance reports
 Production schedules
 Production call sheets
 Risk assessments
 Evidence of regular production team meetings and meetings with client (these can be
uploaded onto your U33/U1 blog in a word‐processed format.
Task 1b‐ project schedule, Gantt chart, risk assessment.
Specifically you will require the following for the shooting of the advert:
1. A project schedule (ILP with Milestones set at regular intervals) which outlines the different
stages of the project and includes some Client Meetings and production meetings;
2. A Gantt chart (spread sheet) or Microsoft Project, which shows the timescale and all major
stages (including contingency time) of the project up to the completion of the project
3. A risk assessment should be completed showing back up plans and any health and safety
issues to ensure the project is completed on time
Task 2‐ assets table
You will now need to look at sourcing any asset that you may use in the finished product. This
requires some research into what video assets are readily available for you to use. You will need
to complete an Asset Table (template in shared) identifying where your assets were found and
identifying any asset that you will create. You may take into consideration a broad range of the
following: Source video assets: e.g. video library, online, broadcast, client, peers, and tutor.
Task 3‐ advert research
When this information has been included you need to research individually your advert. Look at
the internet, television, etc. for inspiration and possible ideas. Paying particular attention to
some of the following areas. Look at competitors, products, ingredients, labelling and costs etc.
This research should be presented to your client for feedback. You must also include your
brainstorms and some of the following sketches, storyboards and a technical script.
Task 4‐shot log
We are working up to a more interesting part of the unit, shooting your video and assets. Before
you can begin this process you need to complete a shot‐log. This will help you to plan the

4. By Richard Coackley
shooting schedule, the shot quality and the shot composition. These will explain to the client
action in each scene, sounds, camera position, any camera movement and the scene number.
Task 5‐raw footage
Using your shot‐log, shoot your raw video footage paying particular attention to the following
two sections: Shoot video assets: shot quality (lighting, focus, depth of field, colour balance,
exposure); shot composition (camera angle, framing)
Assignment 4
Task 1‐ import video
Import your video providing evidence of organising your assets through a production blog/diary.
This will also cover section 3 within U1.
Task 2‐ post production techniques
Use post production techniques to edit your digital video in Adobe Premier pro/elements video
editing software. Keeping a fully illustrated production blog to provide evidence of the software
techniques covering a broad range from the following.
Task 3‐ upload video
Export your video to be used on the platform the worldwide web in an appropriate digital video
format.
Task 4‐ evaluation
Produce an evaluation which reflects on the final product and the production skills used
throughout this unit using the range below as a guide on what to include. You need to explain
how your work meets the clients brief. You may wish to utilise your blog.
* Evidence for all above will need to be embedded on your u62/ 1 blog or printed off as
evidence.