Microsoft corporation Ltd Slogan = Empowering us all. Microsoft Corporation Headquartered = Redmond, Washington United States Parent Company: Microsoft Corporation is a standalone company and is not a subsidiary or a child company of any other corporation. However, Microsoft does have various subsidiaries, including LinkedIn, GitHub, Skype, and Mojang Studios (the creators of Minecraft).

1. Name = GaikwadShashikant Narayan
PRN NO = PMB22M1028
GUIDANCE = Dr. V.R. Malkar
Brandname = microsoft corporation

2. Microsoft corporation Ltd
Slogan = Empowering us all.
Microsoft Corporation Headquartered = Redmond,
Washington United States
Parent Company: Microsoft Corporation is a standalone
company and is not a subsidiary or a child company of any
other corporation. However, Microsoft does have various
subsidiaries, including LinkedIn, GitHub, Skype, and Mojang
Studios (the creators of Minecraft).

3. Microsoft Corporation offers a wide range of products and services in the technology industry. Some of the main
categories of goods that Microsoft sells include:
1. Operating Systems: Microsoft is most well-known for its Windows operating system, which is used on the
majority of personal computers worldwide.
2. Productivity software: Microsoft offers a suite of productivity software, including Microsoft Office (Word,
Excel, PowerPoint, etc.), which is used by individuals and businesses around the world.
3. Cloud computing: Microsoft has a significant presence in the cloud computing market, offering services such
as Microsoft Azure for hosting applications and data in the cloud.
4. Gaming: Microsoft offers gaming products, including the Xbox gaming console, as well as gaming software and
services.
5. Devices: Microsoft also offers a variety of hardware devices, including the Surface line of tablets and laptops, as
well as peripherals like keyboards and mice.
6. Development tools: Microsoft provides tools for software developers, including the Visual Studio
development environment and the .NET framework.
These are just some of the main categories of goods that Microsoft sells. As a large and diverse technology company,
Microsoft's product offerings are constantly evolving and expanding.
Type of Goods

4. Product level
• Core Benefits Level: At the core benefits level, Microsoft's products provide essential benefits to
consumers such as productivity, communication, and entertainment. For example, Microsoft Office provides
essential productivity tools such as word processing, spreadsheets, and presentation software that are necessary
for work and personal use. Similarly, Microsoft's Xbox provides entertainment and gaming experiences to
consumers.
• Generic Product Level: At the generic product level, Microsoft's products are categorized into generic
product categories such as software, hardware, and services. For example, Microsoft Windows and Office are
categorized as software products, while Microsoft Surface devices are hardware products. Microsoft Azure is
categorized as a cloud computing service.
• Expected Product Level: At the expected product level, Microsoft's products are expected to meet the
minimum performance standards and quality levels set by the industry. For example, Microsoft Windows is
expected to provide a stable and secure operating system that meets the needs of users, while Microsoft Office is
expected to provide reliable and feature-rich productivity software.
• Augmented Product Level: At the augmented product level, Microsoft's products are differentiated
from competitors by offering additional features and services. For example, Microsoft Office 365 offers additional
features such as online storage, collaboration tools, and mobile apps, while Microsoft Dynamics 365 offers
advanced business intelligence and analytics tools.
These are just a few examples of the different product levels that can be applied to Microsoft Corporation's products

5. Goods services quantum branding
strategic
Microsoft Corporation is a multinational technology company that offers a wide range of goods and services in the software,
hardware, and cloud computing industries. Here are some of the key areas in which Microsoft has built its brand and strategic
approach:
Software: Microsoft is best known for its software products, including the Windows operating system, Microsoft Office
suite, and other productivity tools like Microsoft Teams and Skype. These products have become essential tools for businesses
and individuals around the world, and Microsoft has built a strong reputation for reliability and quality in this area.
Hardware: In addition to software, Microsoft also offers a range of hardware products, including the Surface line of tablets
and laptops, Xbox gaming consoles, and other accessories. By producing its own hardware, Microsoft is able to create a
seamless user experience that integrates well with its software offerings
 .Cloud Computing: Microsoft is a major player in the cloud computing industry, offering its Azure cloud platform for
businesses and individuals to store data and run applications. This has become an increasingly important area for Microsoft in
recent years, as more businesses move their operations online.
Quantum Computing: Microsoft is also investing heavily in quantum computing, a new area of technology that has
the potential to revolutionize computing as we know it. Through its Quantum program, Microsoft is working to develop a
scalable quantum computer and build a community of developers and researchers to explore the possibilities of this emerging
technology.
In terms of branding, Microsoft has built a reputation for reliability, quality, and innovation. Its products are known for being user-
friendly and accessible, and the company has worked to establish a strong brand identity that is recognizable around the world..
Overall, Microsoft's strategic approach is to leverage its strengths in software, hardware, cloud computing, and emerging
technologies to drive innovation and growth in the tech industry.

6. Packaging:
• Microsoft products are often packaged in boxes or plastic cases with the company's logo prominently
displayed.
• The packaging typically includes the product name, version number, and any important information,
such as system requirements or installation instructions
• .The packaging may also feature images or screenshots of the product in use, as well as icons indicating
compatibility with other Microsoft products or platforms.
Labeling:
• Microsoft products are typically labeled with the product name, version number, and the company's
logo
• .Labels may also include information such as the product's system requirements, technical specifications,
and licensing terms.
• Microsoft labels its products with various certification marks, such as the "Designed for Windows" logo,
indicating that the product has been tested and certified to work with Windows operating systems
.In addition to physical packaging and labeling, Microsoft products may also include digital labeling, such as
branding and logos within the product interface or within the product's digital documentation.
Packaging and
Labelling

7. PLC (Stage of product in PLC and Marketing
strategy used)
PLC or Product Life Cycle is a concept used in marketing to describe the stages a product goes through from introduction to
eventual decline. The four stages of PLC are introduction, growth, maturity, and decline. Each stage requires different marketing
strategies to maximize profitability and extend the product's life.
Microsoft Corporation is a technology company that offers a wide range of products and services, including software, hardware,
and cloud-based solutions. Let's take a look at one of their most popular products, the Microsoft Windows operating system, and
analyze its stage in the product life cycle along with the marketing strategies used by the company
 .Introduction Stage: Microsoft Windows was first introduced in 1985, and since then, it has undergone many changes and
updates. At the introduction stage, the product was entirely new and unknown to the market. Microsoft used a skimming
pricing strategy, charging a premium price for its revolutionary product.
 Marketing Strategies:
Heavy advertising to create awareness: Microsoft invested heavily in advertising to create awareness
about the product and its features. It used television commercials, billboards, and print media to reach out to
potential customers.
Unique selling proposition: Microsoft highlighted the unique selling proposition of the product, which was
the graphical user interface that made it easy to use.
Limited distribution: Microsoft initially limited the distribution of the product to specific regions to test the
market and gauge demand.

8.  Growth Stage: The growth stage is characterized by an increase in sales volume as
the product gains wider acceptance in the market. Microsoft Windows
experienced significant growth in the 1990s as more businesses and consumers
adopted the operating system.
 Marketing Strategies:
Competitive pricing: Microsoft reduced the price of Windows to make it more
affordable to a wider audience, thus increasing demand.
Diversification: Microsoft introduced new versions of the operating system,
such as Windows 95, Windows 98, and Windows 2000, to keep up with changing
technology and evolving customer needs.
Expanding distribution: Microsoft expanded the distribution of Windows to reach
more customers globally, including emerging markets.

9. Maturity Stage: In the maturity stage, sales growth slows down as the
product reaches saturation in the market. Windows reached maturity
in the 2000s as most businesses and consumers had adopted the
operating system
 Marketing Strategies:
Product differentiation: Microsoft differentiated Windows by introducing
new features such as security, advanced search, and user interface
improvements.
Promotion: Microsoft used promotions such as discounts and bundle
deals to attract new customers and retain existing ones.
Customer service and support: Microsoft focused on improving customer
service and support to retain customers and enhance their experience.

10. Decline Stage: In the decline stage, sales start to decrease as the product becomes obsolete or
is replaced by newer products. Windows has not yet reached the decline stage, but as technology
continues to evolve, it may eventually be replaced by a new operating system.
 Marketing Strategies:
Product diversification: Microsoft may introduce new products and services to compensate for
declining sales of Windows.
Product innovation: Microsoft may introduce new features and improvements to Windows to
extend its life cycle.
Cost-cutting: Microsoft may reduce costs to maintain profitability in the declining sales phase.
In conclusion, Microsoft Windows has gone through all four stages of the product life cycle, and
Microsoft has used different marketing strategies at each stage to maximize profitability and
extend the product's life. As the technology landscape continues to evolve, Microsoft will need to
continue to innovate and adapt to remain competitive and relevant in the market.

11. Evaluation -Price of product, Pricing
Strategy used
Microsoft Corporation utilizes various pricing strategies depending on the product and market segment. Here are
some common strategies they have employed:
A. Skimmingpricing: This strategy involves setting higher prices for new or innovative products to capitalize
on early adopters who are willing to pay a premium. Microsoft has used this strategy for flagship products like the
Windows operating system or the Office suite.
B. Penetration pricing: This strategy aims to attract customers by setting lower prices compared to
competitors. Microsoft has utilized penetration pricing for products like the Xbox gaming console, where they
have priced the hardware competitively to gain market share and generate revenue through software sales.
C. Bundling: Microsoft often bundles its software products together to provide added value and increase
overall sales. For example, they offer Office 365 as a subscription-based service that includes multiple
applications like Word, Excel, PowerPoint, and more.
D. Freemium model: Microsoft also employs a freemium model for some products, offering a basic
version of the software for free and charging for additional features or premium versions. For example, they offer
free versions of software like Microsoft Teams or OneDrive, with paid upgrades available for enhanced
functionality.

12. • Volume licensing: Microsoft offers volume licensing
options for businesses and organizations, allowing them to purchase
software licenses in bulk at discounted prices. This strategy
encourages large-scale adoption and provides cost savings for
enterprise customers.
It's important to note that Microsoft's pricing strategies may have
evolved or changed since my last update, so I recommend checking
official sources or contacting Microsoft directly for the most up-to-date
and accurate information on their product prices and pricing strategies.

13. Microsoft, as a software and technology company, primarily distributes its products through various channels to reach
its customers. The evaluation of the channels of distribution used by Microsoft can vary based on the specific product
or service being offered. However, I can provide you with an overview of some of the key distribution channels
commonly utilized by Microsoft.
 Direct Sales: Microsoft employs a direct sales force to sell its enterprise-level software and services
directly to large organizations and businesses. This channel allows for personalized sales interactions and
tailored solutions to meet the specific needs of the customers.
 Online Sales: Microsoft operates its online store, where customers can purchase software licenses,
subscriptions, and other digital products directly from the company's website. The online sales channel provides
convenience, global reach, and quick access to Microsoft's products.
 Retail Distribution: Microsoft products, such as Windows operating system, Office Suite, and
Xbox gaming consoles, are distributed through various retail channels worldwide. This includes partnerships with
major electronics retailers, computer stores, and online marketplaces where customers can purchase Microsoft
products off the shelf or through e-commerce platforms.
Evaluation Channel of Distribution used

14.  Original Equipment Manufacturers (OEMs): Microsoft licenses its
software products to OEMs, such as computer manufacturers, who pre-install Microsoft's operating systems and
software on their devices before selling them to end customers. This channel allows Microsoft to reach a wide
consumer base through partnerships with OEMs like Dell, HP, and Lenovo.
 Enterprise Partners: Microsoft has established partnerships with system integrators, value-
added resellers (VARs), and independent software vendors (ISVs) who provide additional services, customization,
and support for Microsoft's enterprise solutions. These partners play a crucial role in reaching specific industries
and delivering comprehensive solutions.
 Cloud and Hosting Providers: With the growth of cloud computing, Microsoft
distributes its cloud-based services, including Azure, through partnerships with cloud service providers and
hosting companies. These partners leverage Microsoft's technology infrastructure and offer their customers
cloud-based solutions and managed services
 .App Stores and Marketplaces: Microsoft operates various app stores and
marketplaces, such as the Microsoft Store and Azure Marketplace, where developers can distribute their
software applications, extensions, and services to end-users. This channel enables software developers to reach
a broader audience and monetize their applications.
 It's important to note that the distribution channels utilized by Microsoft may evolve over time, and the specific
channels used can vary depending on the product, region, and target market.

15. Evaluation- Promotion Strategy
Microsoft Corporation, a multinational technology company, employs various promotion strategies to market its products and
services. Here is an evaluation of their promotion strategy:
 Advertising: Microsoft utilizes advertising as a key component of its promotion strategy. They invest heavily in
TV, print, online, and social media advertising campaigns. Their advertisements are often visually appealing and focus on
showcasing the features and benefits of their products. Microsoft's advertising strategy effectively reaches a wide audience,
creating brand awareness and promoting their products.
 Product Placement: Microsoft also employs product placement as a promotion strategy. They
collaborate with popular TV shows, movies, and celebrities to showcase their products in action. By integrating their
products into popular culture, Microsoft enhances brand visibility and creates a positive association with their technology.
 Content Marketing: Microsoft actively engages in content marketing to promote its products and
services. They create informative and engaging content, such as blog posts, articles, and videos, that provide value to their
target audience. Through content marketing, Microsoft establishes thought leadership, educates consumers, and builds
trust, ultimately driving product adoption.
 Sponsorships and Partnerships: Microsoft leverages sponsorships and partnerships as
part of their promotion strategy. They collaborate with sports teams, events, and organizations to increase brand exposure.
For example, they sponsor the NFL, which helps position Microsoft as a leading technology provider. These partnerships
allow Microsoft to reach specific target markets and establish credibility in different industries.

16.  influencer Marketing: In recent years, Microsoft has embraced influencer marketing to
promote its products. They partner with influential individuals, such as tech experts and content creators, who
have a strong online following. These influencers endorse Microsoft's products through reviews, tutorials, and
recommendations, reaching their dedicated audience and generating product interest.
Microsoft's promotion strategy has several strengths:
 Wide Reach: Through a combination of advertising, product placement, content marketing, and
partnerships, Microsoft effectively reaches a broad audience, ensuring that their products and services are
exposed to a large number of potential customers.
Brand Visibility: Microsoft's promotion strategy, particularly through advertising and sponsorships,
has significantly increased brand visibility. Their presence in popular culture and collaboration with well-known
organizations help solidify their brand image and recognition.
Thought Leadership: Microsoft's content marketing efforts, including informative blog posts and
videos, position the company as a thought leader in the technology industry. This strategy builds trust among
consumers and establishes Microsoft as an authority in their field.

17. There are areas where Microsoft's promotion strategy could be further
improved:
 Targeted Marketing: While Microsoft reaches a wide audience, there is room for
improvement in targeted marketing. They could focus on tailoring their promotions to specific customer
segments, using personalized messages and channels to enhance engagement and conversion rates.
 Embracing New Trends: Microsoft could explore emerging promotion trends, such as
interactive content, live streaming, or user-generated campaigns. By adopting innovative strategies, they can
stay ahead of competitors and captivate their target audience in new and exciting ways.
 Social Media Engagement: Although Microsoft actively uses social media for
advertising, they could enhance their engagement efforts by responding to customer queries, providing support,
and fostering a community of brand advocates. This would help strengthen customer relationships and create a
positive brand perception.
Overall, Microsoft's promotion strategy is highly effective, leveraging various channels and partnerships to reach a
wide audience. By continuing to innovate and refine their approaches, Microsoft can further strengthen their brand
presence and engage with customers more effectively.