1. By Richard Coackley
Advert research
Advert 1
The first video that I have found is a music video and not an advert but the way that is presented is
that it is a stop animation with Lego bricks and I have to say that is effective and very inspirational as
will be creating something like this only much smaller as the video is only 1:55 long so it’s much
longer than the advert will be. I will be making the advert only about 30 ‐60 seconds which is
achievable as stop animation like this takes a long time but it is well worth the time as it is very
creative and that is what my advert will be about ’creativity’. There are problems with this as it is
hard to get the timing right but it will be easier to fit the music to the animation.

2. By Richard Coackley
Advert 2
Another advert is the Lego advert and this is a stop animation of a house being built which is like my
advert idea as my idea is to make a pixelated image of the can which then will turn into the actual
image of the can. The advert is made as a time lapse which means they recorded it and they then
made it faster so that it would fit within 31 seconds so that the advert doesn’t go on for ages. I could
do this for my advert but it would be really time consuming where as I’m going to take images of
each brick in place and fit several of these images in to 1 second to give the impression of
movement. In terms of time this is the closest to the time scale set between 30 and 60 seconds so
mine will be a similar length.