Learn about the "New PR" and ways that you can master it with social content. Presented by: Kate Trgovac, Co-founder, Digital Marketing Strategist, LintBucket Media (April 16, 2015 in Vancouver, BC)

1. Mastering the New PR:
Tips for Today AND Tomorrow
CNW Evolving Communications – Vancouver – April 16, 2015

2. lintbucket.com/cnw2015.html

3. Our Agenda for the Morning
• What is the New PR?
• Tips for Mastering the New PR
1. Optimize Your Social Platforms
2. Create Awesome Social Content
3. Promote Your Social Content
4. Measure Your Impact
5. Improve Your Organization’s Social Process
• Your Questions

4. What is the New PR?
An evolved
communication model.
It’s a process rather
than an event.
• Dialogue rather
than a monologue
• Listening is an
essential
component
• As is action –
actually doing
something in a
public forum

5. What is the New PR?
• Messages achieve
velocity more quickly
than we’re used to
• Everyone (individuals
and corporations)
has an equal
opportunity for
amplification
• Platforms are varied
and constantly
evolving

6. Optimize Your
Social Platforms

8. Optimize Your Social Platforms
Social platforms are evolved on someone else’s
development road map à get familiar with that
road map, or at least the resultant functionality.
• Use them as a participant
• Make sure the “profile” is filled out completely
and is up to date
• Start following the official blog of your platforms
• Stay up to date on image/visual standards

9. Create Awesome
Social Content

10. Put a picture of
awesome social
content here

11. Create Awesome Social Content
Are you creating interesting, compelling, funny
content that your audience WANTS to consume?
Are you encouraging and rewarding interaction?
• Give some social recognition to your audience
• Use interesting imagery
• Check your tone
• Use an editorial calendar, ideally an
organization-wide editorial calendar
• Become a good photographer
• Practice content excavation

12. Promote Your
Social Content

14. Promote Your Social Content
Are you telling your audiences that you are on
social? Are you using traditional channels to
promote new channels? Can they verify official
accounts? Can they find you?
• Put them in your email signatures
• Put them at the end of videos
• Put them everywhere
• Use them in press releases (especially if you’re
using #hashtags that you want to catch on)
• List them on your website (in a findable place)

15. Measure
Your Impact

16. Measure Your Impact
Do you know what your important metrics are? Are
you reviewing them regularly?
• Define what you want your social media to do
for you
• Create a shared metrics dashboard with other
departments
• Host a “measurement week”

17. Improve
Social Process

18. Social
Media
Who Owns Social Media?

19. Improve Your Organization’s Social Process
Do you have social media standards in your
organization? What is your governance policy?
What is your social media usage policy? Are you
ready for a crisis?
• Start using an enterprise-level social media
management tool
• Start a weekly editorial meeting
• Create a shared asset resource library
• Develop a social media crisis plan

20. Questions?
http://www.flickr.com/photos/calavera/65098350/

21. h"p://www.flickr.com/photos/vernhart/1574355646/