CNW Weekly Blog Round- Jan 8 2016

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CNW Group

In case you missed any of this week's posts from the CNW Blog, Beyond the Wire, you can see them all right here.

Marketing

Meet the Press:
Pierre SaintArnaud,
The Canadian Press

Marketing Trends 2016:
Marketing Automation

Canadian Content We Love:
The Courage Polar Bear Dip

info@newswire.ca
www.newswire.ca
1877CNW7890
@CNWGroup

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Developing compelling content based on trending topics is a demanding task. In a real-time world, it is tempting for marketers to take a shortcut by newsjacking and hoping for the best. Rather than taking blind risks with your content, researching what key messages will resonate with buyers and influencers along with the channels where they prefer to interact can help a marketer maximize the impact of the content they produce. Join Marian Salzman, CEO of Havas PR North America, and Ken Wincko, SVP of Marketing at PR Newswire, as they discuss strategies for utilizing market insights to create great content that can cut through the clutter, spark conversation and drive action. During the webinar we will address • how to balance your content marketing strategy between the here-and-now and preparing for the future • new techniques for measuring the effectiveness of your content • how to map out content that meets buyer needs along the lifecycle • writing engaging content to draw the attention of your audience

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