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CDC NPIN In the Know: Google Plus & YouTube for Public Health


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This is the fifth of six interactive webcasts in the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.

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CDC NPIN In the Know: Google Plus & YouTube for Public Health

  1. 1. 1Google+ & YouTube for Public Health#SM4PHMelissa Beaupierre, Senior Director, CDC NPINAri Kurtz, Head of Industry, Google AtlantaHeather Town, Health Communications & Digital Marketing Specialist
  2. 2. 2Webcast Overview• Demographics and behavior• Producing and posting engaging, integrated andshareable content• Managing and maintaining your content• What other public health professionals are doing• Tips for tracking and measuring success#SM4PHJoin theconversation:#SM4PH
  3. 3. Google+What is Google+?Tools and features topromote publichealthHow to create aGoogle+ account1332#SM4PH
  4. 4. Search Video Mobile Display Offers Local+People +Relationships +Sharing +RecommendationsImproving the Google Experience4#SM4PH
  5. 5. June July October January 2012 April June September010M40M90M170M250M400M500MDecember235MTaking socialactions acrossGoogle135M30 day streamactives500MGoogle+ UsersA Global Community5#SM4PH
  6. 6. Create a Google+ AccountA personal Google+ profile6#SM4PH
  7. 7. CirclesUse Circles to segment your audience.#SM4PHHIV500VH100STD225TB110
  8. 8. Google+ CommunitiesOrganizations and people come together8#SM4PH
  9. 9. Google+ Enables Discoverability9#SM4PH
  10. 10. Google+ Search Results• Have a verified URL• The domain of yourGoogle+ page URLhas to match thedomain of your adsURL• Recent, high-qualityposts• A significant numberof followers10#SM4PH
  11. 11. What are Google+ Hangouts?Google Confidential and Proprietary 11Google Confidential and Proprietary 11Be closer to yourfriends and followers11
  12. 12. Features of Google+ HangoutsWatch YouTubevideos togetherShare screensAutomatic focus-shiftingReview and collaborateon Google Docs#SM4PH 12
  13. 13. Embeddable video on your websiteSee a live viewer countHangouts On-Air123Live stream on your YouTube channel1Embeddable video on your website2See a live viewer count3Embeddable video on your website2Embeddable video on your website213#SM4PH
  14. 14. Viewable via anautomatic post to yourGoogle+ FollowersOn your YouTube BrandChannel as the FeaturedVideoLIVE Hangout On-Air14#SM4PH
  15. 15. Innovative Hangouts On-AirHost Virtual Town HallsLaunch a campaignTeach and learnHold a discussion15
  16. 16. Empower Hangout Case Study16NPIN project to support Division of HIV/AIDS Prevention(DHAP)Goal:Empowering young men to mobilize for thefight against HIVGuests:6 HIV prevention expertsDiscussion:The diverse needs and recruitment ofyoung menPromotion:(1) Posted Google Hangout video vignettes(2) Twitter Chat
  17. 17. YouTubeCreating a YouTubechannelBest PracticesYouTube InsightsDriving Traffic to yoursite1#SM4PH 17234
  18. 18. Creating A Channel• Channel goals• Content• Strategy to engageaudience• Global or localpresence?• How often can youupdate?#SM4PH 18
  19. 19. 19YouTube One Channel Designmore details @ channelization#SM4PH
  20. 20. CDC Case StudyTips from Former Smokers - Terries Ad20• Reached more than158m users• More than 315k visitsto CDC Tips site• 25m+ visitorswatched themessage 8+ times#SM4PH
  21. 21. Every week a new videois released about adifferent topic:• Social Buzz• Arts & Culture• Sex & Relationships• Health & Fitness• Unmask21Mpowerment YVR Case Study#SM4PH
  22. 22. 22Mpowerment INMx Case Study• Balanceentertainment andinformation toconvey importantlifestyle messages• Promote health inpositive way• Enhance memberslives and lifestyles#SM4PH
  23. 23. Video Best Practices• Create snackable content• Tell a story• Be real• Make your videos interactive• True View: 5 second test• Capture an existingaudience#SM4PH 23
  24. 24. Maximize reach and scale while reaching youraudience.Promote Your Video Contentin-stream in-search in-display#SM4PH 24
  25. 25. YouTube Insight• View detailedstatistics about thevideos that youupload.• Access video-leveldata about who,what, when, whereand how peoplecame to watch yourvideo.#SM4PH 25
  26. 26. • Use externalannotations• Use the “Info”section of yourvideo• Use a call toactionDriving Traffic to the Site#SM4PH 26
  27. 27. YouTube Trends Dashboard27#SM4PH
  28. 28. YouTube Trends Map28#SM4PH
  29. 29. Our Mobile Planet29#SM4PH
  30. 30. GoMoMeter30#SM4PH
  31. 31. AcknowledgementsPresentersMelissa Beaupierre & Heather TownSpecial GuestAri Kurtz, GoogleExecutive ProducersHarry Young and Melissa BeaupierreTechnical Producer/DirectorJames BetheaSocial Media CoordinatorCarlos Chapman IIHealth Communications Support TeamKatie Mooney, Jennifer Smith, Cynthia NewcomerKianta Key & Valerie Watkins31
  32. 32. 32Thank You -Google+ and YouTube for Public