Why you need to be a Social Capitalist
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We have a Social Capital crisis in the UK with declining civic and communal engagement. Building Social Capital is both a new PR role and where it needs to lead the way in tackling the crisis. You need to become a 'Tummler' and a 'BIG Citizen
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Why you need to be a Social Capitalist
- 4. www.storystartshere.today www.flexiblethinkingforum.org.uk @starts_story • Recognise the hidden crisis in our society • Social Capital is one of PR’s core 5 functions. It provides the ecosystem for PR to take place. You need to start recognizing it and using it. • and YOU need to become a better ‘Tummler’ & a BIGGER Citizen for more powerful PR campaigns
- 5. www.storystartshere.today www.flexiblethinkingforum.org.uk @starts_story Did 52% of the people you know vote ‘Leave’?
- 8. www.storystartshere.today www.flexiblethinkingforum.org.uk @starts_story Public Sector - more with less Voluntary Sector - fully stretched
- 9. www.storystartshere.today www.flexiblethinkingforum.org.uk @starts_story Use untapped potential of wider community
- 10. www.storystartshere.today www.flexiblethinkingforum.org.uk @starts_story “Social Capital is a PR function for creating the ecosystem and capacity to co-operate, collaborate and co-create by building greater connectivity, capability and confidence within a community.” Andy Green ‘Social capital refers to the institutions, relationships, and norms that shape the quality and quantity of a society’s social interactions… Social capital is not just the sum of the institutions which underpin a society - it is the glue that holds them together’ The World Bank “How we help each other, to help each other”
- 16. www.storystartshere.today www.flexiblethinkingforum.org.uk @starts_story “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has.” Margaret Mead Anthropologist
- 24. www.storystartshere.today www.flexiblethinkingforum.org.uk @starts_story “The dirty little secret is that you can’t create the culture, you can only create the system. Create a system to help a culture grow, even when you’re not in the room.” Alex Hillman
- 30. www.storystartshere.today www.flexiblethinkingforum.org.uk @starts_story 1. What engagement Off-line and On-line? 2. What’s the existing Story and Narrative of change? • Your story of self - what’s it mean to you? • Your story of now - where does change need to happen? • Your story of us - who needs to be part of the party? • What’s the wider story? 3. Who are Influencers/potential Influencers? 4. What ways to hang out, share and work together – off-line and on-line? 5. How can we create new dance, disruptions, off-line and on-line?
- 35. www.storystartshere.today www.flexiblethinkingforum.org.uk @starts_story • Recognise the hidden crisis in our society • Social Capital is one of PR’s core 5 functions. It provides the ecosystem for PR to take place. You need to start recognizing it and using it. • and YOU need to become a better ‘Tummler’ & a BIGGER Citizen for more powerful PR campaigns