The document discusses several career clusters and specific careers that the author Christina Marcisak is considering and researching. She is most interested in pursuing a career in advertising and promotions management or public relations and fundraising management. Both careers involve planning marketing strategies and maintaining positive public images for clients or organizations. The author is less interested in careers related to event planning or management analysis due to the types of tasks and skills involved.
2. Marketing, Sales and Service
Advertising and Promotions Managers
Meeting, Convention and Event
Planners
3. Advertising and Promotions Managers
General Overview-
Plan, direct, or coordinate advertising policies
Produce advertising materials, such as posters, contests, coupons, or giveaways
Create extra interest a product, department, an entire organization, or on an
account basis.
Skills-
Active listening
Speaking
Social Perceptiveness
Time Management
Judgment and Decision Making
Tasks-
• Confer with department heads or staff to
discuss topics such as contracts, selection of
advertising media, or product to be
advertised.
• Inspect layouts and advertising copy and
edit scripts
• Gather and organize information to plan
advertising campaigns
4. Advertising and Promotions Managers
Majors and Education-
Advertising
Marketing/Marketing Management
Public Relations/Image Management
Schools/Universities/Colleges
Boston College-Boston, Massachusetts
Marist College-Poughkeepsie, New York
New York Institute of Technology-Old Westbury, New York
Salary-
Median Annual Wage: $98,720
Median Hourly Wage: $47.46*
Related Careers-
Green Marketers
Marketing Managers
Sales Managers
Public Relations and Fundraising Managers
Reaction-
I would definitely pursue this career in the future. I am very interested in Advertising and
Promotions, so this career would be perfect.
5. Meeting, Convention and Event Planners
General Overview-
Consult with customers to determine objectives and requirements for events
such as meetings, conferences, and conventions
Coordinate services for events, such as accommodation and transportation for
participants, facilities, catering, signage, displays, special needs requirements,
printing and event security
Plan and develop programs, agendas, budgets, and services according to
customer requirements
Skills-
Active Listening
Speaking
Critical Thinking
Reading Comprehension
Time Management
Tasks-
• Coordinate events for businesses or customers
• Providing information to supervisors, co-workers,
and subordinates by telephone, in written form, e-
mail, or in person.
• Meet with sponsors and organizing committees to
plan scope and format of events
6. Meeting, Convention, and Event Planners
Majors and Education-
Facilities Planning and Management
Meeting and Event Planning
Schools, Universities, and Colleges-
Rochester Institute of Technology-Rochester, New York
Salary-
Median Annual Wage: $48,780
Median Hourly Wage: $23.45
Related Careers-
Market Research Analysits
Business Operations Specialist
Reaction-
I am not interested in this career. In the future, I do not want to be planning
meeting and conventions. This job, although it works with marketing, isn’t one of
my career choices. There aren’t many colleges for this career, narrowing down my
chances at obtaining a job in this field.
7. Business, Management, and Administration
Public Relations and Fundraising Managers
Management Analysts
8. Public Relations and Fundraising Managers
General Overview-
Establish and maintain effective working relationships
Manage special events such as sponsorship of races, parties introducing new
products, or other activities
Gain public attention for the customer through the media without advertising
directly
Maintain a favorable public image for the client
Skills-
Speaking
Active Listening
Writing
Reading Comprehension
Social Perceptiveness
Tasks-
• Represent the organization to customers, the
public, government, and other external sources.
• Convincing others to buy merchandise/goods or to
otherwise change their minds or actions.
• coordinate activities to solicit and maintain funds
for special projects or nonprofit organizations
9. Public Relations and Fundraising Managers
Majors and Education-
Public Relations, Advertising, and Applied Communication
Public Relations/Image Management
Schools, Universities, and Colleges-
SUNY College at Oswego- Oswego, New York
Fashion Institute of Technology- New York, New York
Salary-
Median Annual Wage: $104,390
Median Hourly Wage: $50.19
Related Careers-
Advertising and Promotions Managers
Sales Managers
Marketing Managers
Reaction-
I am very interested in this career. Out of all of the careers I’ve researched this is the one I
am most likely to pursue. I love marketing and the education is very accessible for me.
10. Management Analysts
General Overview-
Conduct organizational studies and evaluations
Prepare operations and procedures manuals to assist management in operating more
efficiently
Prepare manuals and train workers in use of new forms
Interview personnel and conduct on-site observation
Skills-
Complex Problem Solving
Critical Thinking
Monitoring
Active Listening
Operations Analysis
Tasks-
• Providing information to supervisors, co-workers,
and subordinates
• Developing specific goals and plans to prioritize,
organize, and accomplish your work
• Keeping up-to-date technically and applying new
knowledge to your job.
11. Management Analysts
Majors and Education-
Business Administration and Management
Business/Commerce
Organizational Leadership
Schools, Universities, and Colleges-
Bentley University-Waltham, Massachusetts
Boston College- Chestnut Hill, Massachusetts
Salary-
Median Annual Wage: $87,260
Median Hourly Wage: $41.95
Related Careers-
Meeting, Convention, and Event Planners
Fundraisers
Training and Development Specialists
Reaction-
I am not particularly interested in this career. I would like to work in the field of marketing,
rather than management. This career deals with reviewing employee’s work, which I would
not like to do in the future.