This document provides guidance on planning programs and events. It discusses establishing goals and objectives, key elements to include in events like activities and themes, and practical considerations like budgets, locations, dates and marketing. Various stages of the event planning process are covered, from initial brainstorming to execution and evaluation. Tips are provided on branding, engaging audiences, collaborating with others, and overcoming challenges that may arise. The overall message is that effective event planning requires thorough preparation, attention to details, and involving stakeholders.
SECOND SEMESTER TOPIC COVERAGE SY 2023-2024 Trends, Networks, and Critical Th...
Programs that POP!
1. Planning Programs that
Sarah GriffithSarah Griffith
Assistant Director | Campus LifeAssistant Director | Campus Life
Brandon KotlerBrandon Kotler
Area Director| Residence LifeArea Director| Residence Life
2. What Are Your Goals?What Are Your Goals?
Whatcha Want to Know?Whatcha Want to Know?
11. How to GetHow to Get
StartedStarted
• Brainstorm
• Get your advisor involved!
• Work out a budget
– Performers
– Contracts (students CANT sign!)
– Service Providers (Tech Crew, FMS, ETC, etc.)
– Food/Catering
– Decorations
– Marketing
• Create a Checklist
13. What to Remember
• Setting Date, Time, Location
– Start planning EARLY!
• Establishing Budget
• What is your theme?
• What service providers will you need
assistance from?
• Will you serve food or drinks?
• Do you need contracts?
• How will you market the event? Make it stand
out?
• What other events is yours competing with?
– Check EVR office/events calendar!
14. Don’t Forget . . .Don’t Forget . . .
Student want relevant resources and programming
Ideal location is key
Time of day matters
Students love food
Free incentives or raffles go a long way
Have MAJOR visibility. Make them HAVE To come to
your table/event!
Contracts take time to process – students can’t sign
contracts!
There are posting guidelines for where to advertise
Interpreting – this is RIT!
15. Ways to Halt Their WheelsWays to Halt Their Wheels
18. Brand Your PRODUCTPRODUCT
Consistent Logo PlacementConsistent Logo Placement
Free Marketing – Campus LifeFree Marketing – Campus Life
Unique Flyer ArrangementUnique Flyer Arrangement
19. So you think you’re an
event planner.
. . . .
Then let’s plan an
event.
20. Your Turn
Plan A Welcome Back Event
- Needs to be planned within first two weeks of fall
semester
- You each have a different budget to work with
- Present a plan for:
Marketing the event
Planning the event
What the event will look like
21. Go to THEM to Get them to ComeGo to THEM to Get them to Come
to YOU.to YOU.
22.
23. Things to Avoid LikeThings to Avoid Like
the {Programming}the {Programming}
PlaguePlague
24. Advertising too late
Advertising in areas your target audience
won’t see
Doing events that don’t make sense for your
group or purpose
Working alone
Not making sure you had everything thought
out in advance