7. Nelly’s Nine
• Producer • Cinematographer
• Director / Casting • Actors
• Assistant Director • Best Boys
• Script Writer • Editor
• Media and
Promotions
8. Nelly’s Nine and their Roles
Team Roles
Producer Provide necessary support and resources to make it happen
Director / Casting Run the meeting / choose the right cast of actors attending
Assistant Director Liaison between director / producer and team
Script Writer Prepare the agenda and outline for entire day
Cinematographer Ensure all visuals, technology required is available
Actors Come prepared and play the roles expected of them
Best Boys Run around, manage schedule, logistics, FOOD
Editor Edit unnecessary conversation; be the timekeeper
Media and Promotions Market the marketing plan and ensure implementation
10. Things Your Cast Will Need
• A Strong Script (Agenda, outline, timing)
• A Good set (Comfortable setting, sufficient breaks
in between,)
• Good lighting and sound (adequate
technology and tools – easels, stickers, name tent
cards, toys, sticky notes, etc.)
• Good catering (FOOD!!)
13. Movie will have 3 Parts ….because
I want more Popcorn
1. Where are we today?
2. Where do we want to go?
3. How do we get there?
14. Where Are We today?
Activities
1. List your audience?
2. What is your product?
3. List your top 3 competitors and competition
Outcomes
Identify market situation and gaps in service offering
20. Where Do We Want To Go?
Activities
1. Conduct a SWOT
2. Build Your Differentiator
3. Create a BAG (Big Audacious Goal)
Outcomes
Determine the brand attributes / benefits and the
product’s future roadmap
21. Where Do We Want To Go?
Conduct a SWOT Analysis
22. Where Do We Want To Go?
Build Your Differentiator
(5 words of less to describe your brand and what
it stands for)
23.
24. Where Do We Want To Go?
Create a BAG (Big Audacious Goal)……….
or some small realistic ones
25. How Do We Get There?
Activities
1. Create an action team
2. Based on the market, prioritize the available tools
3. Determine and allocate appropriate resources ($)
4. Build a timeline for implementation
Outcomes
Build an integrated marketing and sales plan
33. In Summary
• Where Are We Today?
List your audience? / What is your product? / List your top 3 competitors
and competition
• Where Do You Want To Go?
Conduct SWOT Analysis / Build Your Differentiator / Create a BAG
• How Do We Get There?
Create a team / Prioritize tools / Assign resources / Establish timelines
• Define Success Looks Like?
