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L ogo design. trends 2010

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The report should serve you as an ongoing view of where logo design is headed in 2010. The word “trends” in itself can have a very negative cast, but in truth, trends aren’t bad. They reveal our growth. It’s our take on them that allows us to move even further forward. Bill Gardner “

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Logo Design Trends 2010. Brand Identity and Branding Reports Cubist

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What else this year? <ul><li>There is plenty of optimism shining through in many logo designs—or at least clients are trying to bravely declare through their identities that they aren’t the slightest bit afraid. </li></ul><ul><li>There is significantly more warping, faceting, and animation. </li></ul><ul><li>Circles upon circles upon circles, especially nested inside each other and of diminishing sizes, are everywhere, as are building objects from circles. </li></ul><ul><li>&quot;Greeness&quot; is still pervasive, but it no longer apparently has to be expressed by the color green: Any fresh palette will do. </li></ul><ul><li>Finally, there is another significant development. For many years, successful logos were built from beautiful shapes. They were usually one color, or perhaps they incorporated a few colors. Now, designers have begun to look at the actual surface of the shapes as an entirely new canvas that can be addressed in myriad ways. Good draftsmanship and good ideas are still crucial to the process, but surface effects now add entirely new levels of meaning. </li></ul>More on logo design trends 2010

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web: www.limejam.com e-mail: [email_address] tel: (380 44) 361 24 62 Article on Logo Trends 2010 is prepared by Bill Gardner. He is principal of Gardner Design and creator of LogoLounge.com , a unique web site where, in real-time, members can post their logo design work; study the work of others; search the database by designer’s name, client type, and other attributes; learn from articles and news written expressly for logo designers; and much more.