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Fas72

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Do you sometimes feel like Scheherazade telling story after story in One Thousand and One Nights? Welcome to the modern world of marketers, where we daily face the continuous demand for compelling stories in order to keep the voracious content monster satisfied. People constantly crave for fresh content and brands are virtually obliged to keep providing it so as to drive people to their website.

So how do you feed the content monster? Cristina Palmiotto and Stéphanie Desmet, digital consultants at Cleverwood, share their experiences with content creation and curation, showing practical examples on how useful tools can help you win the daily content challenge.

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Fas72

  1. 1. How to feed the content monster: tips, tactics, tools. 9/02/2015 By Cristina Palmiotto and Stéphanie Desmet FRIDAY SESSION #72 @Cleverwood #FridaySession
  2. 2. Content? 2
  3. 3. You said content? 3
  4. 4. Yes, I said content! 4
  5. 5. «Content is in the air» 5
  6. 6. Never met him? 6
  7. 7. Tell me about you 7 Who considers him/her self a content creator?
  8. 8. Creation or curation, that is the question 8
  9. 9. «In the beginning, God created the heaven» 9
  10. 10. «Please connect your charger» 10
  11. 11. Content curation: don’t push that button 11
  12. 12. Curation creates new meaning 12  Discern  Select  Add value  Give a perspective  Provide a guidance
  13. 13. Curation wants YOU! 13 3) organize: tags, categories, stories 2) verify if the content fits the brand (values, stories) and the audience 4) provide context: link with brand values and stories 5) illustrate: any visual means that convey the meaning 6) share: multi-channel approach 1) find sources and content: tools 7) analyze: measure the success of your content
  14. 14. A match in the heaven! 14
  15. 15. A match in the heaven! 15
  16. 16. Beyond creation and curation 16
  17. 17. Right content + Right audience + Right step 17
  18. 18. Re-purposing FAS 18 FRIDAY SESSION  Mailchimp  Slides  Session  Pictures  Videos  Blogposts  Social media messages  Slideshare  blueKiwi  Client offer  Spin-off FAS
  19. 19. Smile, you are on camera! 19
  20. 20. Digital content tools 20
  21. 21. Discover content “I want to publish something, but I have no content!” 21
  22. 22. Discover content 22 Content from third party Own content Applicable for
  23. 23. Discover content 23 Scoop.it Feedly Prismatic Paper.li
  24. 24. Discover content 24 • Suggestions • No need to add anything • But… only a limited amount of topics
  25. 25. Discover content 25 Topics Suggested article
  26. 26. Publish content “I have my content, but how can I publish and schedule it?” 26
  27. 27. Publish content 27 Content from third party Own content Applicable for
  28. 28. Publish content 28 Hootsuite SproutsocialBufferApp Viralheat
  29. 29. Publish content 29 • Publish and schedule on Twitter, Facebook, LinkedIn and Google+. • Free
  30. 30. Publish content 30 Different channels Publish or schedule content
  31. 31. Promote content “I have published my content. Can I use it again in a different way to gain more views and engagement?” 31
  32. 32. Promote content 32 Content from third party Own content Applicable for
  33. 33. Promote content 33 Mailchimp Slideshare
  34. 34. Promote content 34 • Add own content to your newsletters • Press releases
  35. 35. Promote content 35 • Tell your story with slides • Can be embedded on Twitter
  36. 36. Promote content 36 In only 3 slides!
  37. 37. Organize content “What about tomorrow?” 37
  38. 38. Organize content 38 Content from third party Own content Applicable for
  39. 39. Organize content 39 Google Docs Marketing.aiCoSchedule Divvy HQ
  40. 40. Organize content 40 • Can be collaborative • Easy to use • Free • Supports Excel
  41. 41. Organize content 41 Topic 1 Topic 2 Date
  42. 42. Special content tools “I want something different!” 42
  43. 43. Organize content 43 Canva PowtoonWordle Piktochart
  44. 44. Organize content 44 Canva
  45. 45. Organize content 45 Wordle
  46. 46. Organize content 46 Powtoon
  47. 47. Organize content 47 Piktochart
  48. 48. Thank you! 48

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