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Friday Session #64: Key Recipes For Killer Infographics

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A slidedeck presented at the 64th Cleverwood Friday Session. Feel free to visit our website for various other courses in digital media http://www.cleverwood.be/learning-hub

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Friday Session #64: Key Recipes For Killer Infographics

  1. 1. Key recipes for killer infographics 25/03/2014 With Kevin Van Lierde FRIDAY SESSION #64 @Cleverwood #FridaySession
  2. 2. What‟s in a name Noun: Infographic, (plural –s) etymology: info[rmation] + graphic 1. Visual representation of information
  3. 3. They have been around for a while  •  •
  4. 4. They have evolved
  5. 5. Some examples You‟ve seen „em, more often than you might think
  6. 6. In biological encyclopedia‟s
  7. 7. Geographical encyclopedia‟s too…
  8. 8. In resumes, why not..
  9. 9. On planes sometimes…
  10. 10. Traits & Benefits of infographics Why they are so popular WITH READERS
  11. 11. The data overload situation: More & faster  Short attention spans  Data clutter  Time is precious
  12. 12. Easier & faster to interpret Road closed to vehicles in both directions VS. 10 ms 2s
  13. 13. Literally VS.
  14. 14. The aim of infographics Slicing big overwhelming data into comprehensible chunks to make it more accesible and inviting, and provide entertainment along with information.
  15. 15. Traits & Benefits of infographics Why they are popular WITH PUBLISHERS
  16. 16. They are easy to share & embed
  17. 17. They have mad ROI
  18. 18. Types of infographics It depends on your data & goals
  19. 19. The „Number crunch‟ Infographic  Impressive numbers  Maps, diagrams, emphasized numbers  Doesn‟t need to be über-creative, easiest to produce
  20. 20. The „Number crunch‟ Infographic Alternative Paralympic statistics
  21. 21. The „Number crunch‟ Infographic
  22. 22. The Comparative (versus) Infographic  2 (or more) characters or concepts that people care about  Differences & similarities  Humor & stylized design
  23. 23. The Comparative (versus) Infographic
  24. 24. The Comparative (versus) Infographic
  25. 25. The Photographic Infographic  Quality photo  Simple, good design  Most compelling if well-thought
  26. 26. The Photographic Infographic
  27. 27. The Photographic Infographic
  28. 28. The Useful Bait  Useful, relevant content  Straightforward design, usability first  Print in mind  Cheat sheets, How to‟s, …
  29. 29. The Useful Bait: „cheat sheet‟ Cooking methods Cheat sheet
  30. 30. The Useful Bait: Real-life example
  31. 31. The Flow Chart  Process display, choices  Humor  Simplicity is key
  32. 32. The Flow Chart Which wine fits your needs best?
  33. 33. The Flow Chart: Real life example Jbc T-shirt, Borlée Brothers Collection
  34. 34. The Timeline  Chronological data, evolution  Needs an engaging story  Take the reader “on a trip”
  35. 35. The Timeline Timeline of coffee history
  36. 36. The Visualized Article  Most suitable for lots of text content  Often used offline (magazines, newspapers)  Engaging story, supportive visuals
  37. 37. The Visualized Article From TIME Magazine
  38. 38. The Visualized Article
  39. 39. The Data Visualization  Content: connections, anything  Visualize as: maps, mindmaps, creative metaphors  Requires a creative and comprehensible approach
  40. 40. The Data Visualization Population density in the US, Time Magazine
  41. 41. The Data Visualization: Real life Example London Underground, 1933 by Harry Beck, electrical draughtsman
  42. 42. The Interactive Infographic:  13 reasons your brain craves infographics  Ideal for displaying large amount of data  More engaging
  43. 43. Production of infographics Methods, cost, time
  44. 44. Production Methods: Custom Design  Most (very) expensive  (Semi-)Professional agencies  Graphic software  Specifically tailored to your needs
  45. 45. Production Methods: Online tools  Infogr.am (infogr.am)  Piktochart (piktochart.com) => Best Pick  Venngage (venngage.com)  Easel.ly (easel.ly)  Visual.ly (visual.ly) => Best Pick  Canva (canva.com)  EWC Presenter (ewcpresenter.com)
  46. 46. Production time 1 day - months
  47. 47. Production cost  Online tools: • Free • Monthly subscription (5 - 100€ / month) • Freemium (premium items for fixed price)  Custom Design: • Static | € 400 – € 25000 • Interactive | € 5000 – …
  48. 48. Building your own infographic
  49. 49. Before you start  Define a clear aim for your infographic: persuasive? Informative? Comparative?
  50. 50. Step 1: Research, gather, transform Data Building your own infographic
  51. 51. Step 2: Draft, concept, build storyline Building your own infographic
  52. 52. Find appropriate visual metaphors Is local food bad for the economy? 
  53. 53. Find appropriate visual metaphors
  54. 54. Find a descriptive, engaging title The fatal consequences of illegal drug dealing The best options for indoor plant lovers
  55. 55. Data Building blocks  Geometric shapes – lead the eyes & provide structure  Charts & Diagrams – Visually represent data  Icons – clarify words  Images – add value
  56. 56. Build a storyline with a logical flow Create a confusing Flow that Create a Logical flow That is easy to follow Is hard to understand  
  57. 57. Build a storyline with a logical flow 
  58. 58. Build a storyline with a logical flow
  59. 59. Choose a focal point (if possible) 
  60. 60. Charts: When to use which one? Matrix → Comparison of many items & many categories Donut chart → Simple share of total (max 2-3 parts), often in % Pie chart → Simple share of total (max 5-7 parts) Column chart → Comparison of a few items (1 category) Bar chart → Comparison of many items (1-2 categories)
  61. 61. Step 3: Design & publish Building your own infographic
  62. 62. Basic infographic structure HEADER BODY FOOTER ENGAGING TITLE + VISUAL SUBTITLE/ SHORT DESCRIPTION BLOCK 1 Visualized data & copy BLOCK 2 Visualized data & copy BLOCK 3 Visualized data & copy Disclaimer Publisher‟s mention Sources
  63. 63. Don‟t sacrifice usability for design
  64. 64. Visual History of Google Algorythm changes, by MOZ & Hubspot 
  65. 65. Basic Design Principles  Lines & simple shapes  Whitespace & balance  Color  Typography
  66. 66. Lines & simple shapes 
  67. 67. Lines & simple shapes  Structure sections with shapes (essentially rectangles) and lines
  68. 68. Whitespace & balance 
  69. 69. Whitespace & balance  Leave enough space for the design to breathe
  70. 70. Whitespace & balance
  71. 71. Color 
  72. 72. Color  Work with a limited color palette to ensure consistency
  73. 73. Typography classification basics Sans-serif & Slab serif  Often safe Serif  Safe for titles, use with caution for body text Stylized (script, gothic)  Use with caution Comic Sans  Don’t you dare
  74. 74. The importance of typography
  75. 75. Now it‟s our turn Testing it on Piktochart
  76. 76. See you next Friday Session 25/03/2014 Want to be the next speaker for a FAS? Drop us a message @cleverwood or via info@cleverwood.be Did you enjoy it? Join us for the next FAS!  FAS #65: 21/3 about Google Analytics Want to know more? www.cleverwood.be

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