This document summarizes two digipacks and two advertisements for music albums. For the first digipack, the summary notes that it is for Nero's debut album and features a futuristic cover design. For the second digipack, it notes that it is for a Tiesto album and features his logo and a simple color-corrected photo of Tiesto against a patterned background. The first advertisement is criticized for being too similar to the digipack cover. The second advertisement for a Tiesto release party is praised for accurately representing the target audience and music genre.

1. Digipack research 1 This digipack is from Nero's debut album
reality. I choose to do this advert due to
how similar Nero‟s music is too crystal
castles, especially the song we choose to
do, the target audience of an age of 18-
33 is also very similar between both the
artists.
The front cover of the design is
synthetically pleasing, as how on the front
cover it is made to look like a planet and
in the background of the two people
there is like a derelict city that there
looking at, this could be related to the
album name “Welcome Reality”, as this is
the future reality of what the world may
look like. I also like the fact that the "Nero"
font has been used as this is the
recognised font and so a consumer will
The back cover of the digipack keeps the
be able to easily pick this out of a shelf
space out of this world/space theme,
due to the publicity of the font. This album
Again its simple but looks good in the white
is made to look very "out of this world" and
basic writing and the space effects as the
so has a space like look to it. This is a very
background. It shows the general generic
simplistic design for the disk as it is just
that would be expected on the back of an
dark, then the the Nero font in white
album cover i.e. the track list, recording
saying “Welcome Reality“, this is a simple
studio etc. Etc.
but effective idea.

2. Advert 1
This is advert to coincide
with Nero‟s “Welcome
Reality” digipack, there
wasn't really a full on
advert, just this banner to
promote the album, the
banner really is trying to
link back to the digipack
to hard and is practically
taken straight from the
front cover which is a bit
boring.
It shows not much thought has gone into using the same cover although
at the same time this could help to create an enigma around the artist
and to help them sell tracks, mainly due to the fact the CD would be
easily recognised on a shelf after looking at this banner.

3. Digipak research 2
Once again I choose this artist‟s digipak due to the
similar music, in fact he is the exact same genre and
type of music as Crystal Castles only he is much larger.
Again the target ago is around 16-33 the target
audience that my music video is aimed at.
The album cover is very well constructed, although not
very related to the type of music, the music being club
music and the flowers and patterns on the front don't
really relate. Despite this it is a good effect and is once
again synthetically pleasing. There is a simple picture of
just Tiesto that has been colour corrected and the
patterns around him have been fitted to match the
colour scheme gibing a nice stylish effect. It also
features Tiesto's logo in the background, and the well
know Tiesto logo with the „E‟ with the dots in it which is
well known over the world. This combination of reusing
past ideas will help the digipak to stand out on a shop
shelf.
On the back of the digipak all the tracks are listed. this is
generic of all CD cases no matter what genre. The
same logo is used again on the back as the front. This
helps the front and the back to relate well. This helps the
to album stand out so more people recognise that logo
and brand image. Finally we can see the logo for the
studio that produced the album, this is commonly seen
on the back of album's, in this case the studio is 'Ultra'.

4. Advert research 2
This advert is for Tiestos
album release party, this
advert works really well and
is well applied to the target
market and the type of
music being
played, therefore it is very
different to the digipak in
which I feel it is not very
relevant to the audience or
the music market that he is
in, therefore this is sticking
well to Andrew Goodwin‟s
theory of the music relating
to the artwork giving a good
visual relationship to the
music itself.
This advert works well for the music as it a picture of a club with Tiesto playing
music from the front, which is enjoyable for the audience that Tiesto is aiming
for. At the same time Ken Robinsons theory of creativity is also produced in
this advert with the lights shining from Tiesto this again a really authentic
effect. How the same logo and album text is used also helps to relate the
music back to the album as after looking at this advert you would recognise
the CD on a shop shelf.