Feedback 1What do you like about the idea?I like the font ‘sweetie pie’ because it is simple and cute. It is a girly font whichmatches her target audience and is something that they are likely to enjoy looking at.I also like her font choice ‘chocolate covered raindrops’ because it is a chocolatebased recipe and this maintains consistency throughout all of the planning.What areas of the idea could be developed?The main area of improvement would be to add more detail to her initial planningideas. Where Chloe has bullet pointed her key ideas she could write in sentences andexplain why she made these decisions and how they will fit in with her recipechoices.What do you find interesting about the idea?I like that she has chosen to do a recipe based around chocolate and that it istargeted towards teens and girls. This is a very stereotypical approach that societyhas of girls loving chocolate and this is mostly true, making this a good product forfemale vegetarians who want to enjoy food whilst sticking to their beliefs/morals.
Feedback 2What do you like about the idea?I like that it is a simple idea that most people are likely to enjoy and be able toproduce. Her colour scheme has been kept simple and basic but ties in withthe recipe/product to create consistency and keep thinks professional and notlooking over done or ‘child-like’.What areas of the idea could be developed?Chloe should improve her planning by adding more detail to her basic bulletpoints which she has already made. By explaining her choices in more detailthis will help her to plan and create a successful product.What do you find interesting about the idea?
Feedback 3What do you like about the idea?I like that she has incorporated the colours of the food into the colour schemeof her recipe cards to create consistency and professionalism to the cards. Ialso like her choice of font because it is a wooden effect and this can also tiein with the colours she has chosen.What areas of the idea could be developed?Again, Chloe could improve her idea by adding more detail. She could alsoinclude more imagery to give a better visual representation of the product inwhich she is aiming to create.What do you find interesting about the idea?I like that this idea is ‘exotic’ and not something most people would choose todo. She has chosen to use ginger rather than chocolate and this addsdifferentiation.
Feedback 4What do you like about the idea?I like that she has chosen a simple and sophisticated recipe that most peoplewould be able to re-create easily and her colours tie in with the colours of theproduct. The font she has selected is fairly fancy and the flicky/fancy bits givethe eye something attractive to look at.What areas of the idea could be developed?Chloe still needs to add more details and write more to advance her simpleideas and give more information about what she plans to do.What do you find interesting about the idea?
Idea 5 – Chocolate soufflés – Sultry, sentious• Theme – Dessert• Colour scheme – Dark colours, reds, blacks, dark purple.• Fonts –• Audience:Women, young adults,adults.
Feedback 5What do you like about the idea?I like her font choices because they match the ‘sultry’ feeling she is going forwith her ideas. Her colours also go and work well with this because thecolours she has chosen for her colour scheme may be viewed by some peopleas being ‘sexual colours’.What areas of the idea could be developed?Chloe could write more and develop upon her basic ideas. She could alsowrite about the print finishing technique she plans to use in order to give herplanning a final touch and so she knows how she would like the final thing tolook.What do you find interesting about the idea?I find it interesting that she has chosen the colours of red and purple whichdo not fit in with this product as you would initially think of browns andsometimes whites to associate with this product. By choosing these coloursshe has taken a simple recipe but added her own touch to it.
Summary of FeedbackWhat do you agree with from your feedback?I agree that my ideas are not as detailed as they could be. I should talk more about theaudience and colour scheme, and why I have chosen those colours, etc. I could alsosay what printing technique I would like to use for my recipe cards.What do you disagree with from your feedback?I do not disagree with any of my feedback. All of the feedback I have been given ishelpful and has given a way for me to improve my work further.
Idea EvaluationWhich idea that you came up with is your favourite and why?The chocolate brownies because although they are simple to make, they are a classicand making the girly recipe cards will be fun and different.Which idea, that your team came up with, is your favourite and why?The pancakes because they are simple, yet making them into the shapes of hearts tofit the theme is unique.