Courtney Day presented 5 initial ideas for recipe book themes: 1) Summer recipes with bright colors and easy meals for busy adults 2) Fancy dinner recipes with dark, formal colors for late night meals 3) "Mrs. Claus" Christmas treats for children with bright pictures 4) "Good Grub" recipes for British dishes like shepherd's pie using darker colors for cold weather 5) Low calorie, healthy vegetarian meals with bright colors and health images Feedback was provided for each idea, noting what elements could be developed further like ingredients or printing details. Courtney's favorite idea was their first for its creative freedom, while they also liked another team member's pizza theme idea.

1. Initial Ideas and Feedback
Courtney Day

2. Idea 1
Theme-Summer recipes
Bright colours, light meals, salads and barbeques. Easy, quick
recipes for adults with a busy/social lifestyle.
Adults, entertainers, parents, people who live by themselves.
Summer Jams font
Spring Script
Light, airy colours associated with summer.

3. Feedback 1
What do you like about the idea?
I like the idea that its involved about the lifestyle and it says that it can be done with a busy lifestyle. I also like
that there are two ideas shown for the colour schemes.
What areas of the idea could be developed?
It could show the ingredients of the food.
What do you find interesting about the idea?
I like the idea that there are two things that are mentioned, like the kebabs as well as the pasta salad.

4. Idea 2
Theme- Fancy Dinner
Dark, classy colours that represent late
night dinners by candle light etc. Formal
fonts and minimal design.
Tartlers font

5. Feedback 2
What do you like about the idea?
I like that it is formal and the colour scheme with the dark and classy colours represent where and when it
could be eaten.
What areas of the idea could be developed?
It could be developed by showing what is included in the recipe. Also showing what type of printing finish you
would decide to use.
What do you find interesting about the idea?
I find it interesting that it’s a formal dinner.

6. Idea 3
‘Mrs Claus’ christmas treats’
Childrens, winter sweet recipe.
Big writing, pictures, bright and eye catching.

7. Feedback 3
What do you like about the idea?
I like that there is a particular theme, Christmas.
What areas of the idea could be developed?
What sort of colours could be used etc.
What do you find interesting about the idea?
That its creative and for children

8. Idea 4
‘Good Grub’
British dishes like sheperds pie made with quorn. Classic dishes.
Colour scheme browns and darker colours but eye catching. For when the weather gets colder

9. Feedback 4
What do you like about the idea?
I like the particular name ‘Good Grub’
What areas of the idea could be developed?
What sort of printing finish it will have and who it is aimed at.
What do you find interesting about the idea?
I like that its for when the weather gets colder, so people always have a recipe for winter.

10. Idea 5
Low calorie, healthy vegetarian meals.
Bright colours, food measurers, healthy lifestyle images.

11. Feedback 5
What do you like about the idea?
I like that its low calorie and healthy, so people who are dieting can eat it.
What areas of the idea could be developed?
Who it is aimed at what particular food will be included in this recipe.
What do you find interesting about the idea?
That its for a healthy lifestyle.

12. Summary of Feedback
What do you agree with from your feedback?
That is should of described the printing finish and added more detail about who my
themes are aimed at.
What do you disagree with from your feedback?
I don’t disagree with any of my feed back I found it very helpful. However, I think I put
enough information on my first idea other than the printing process.

13. Idea Evaluation
Which idea that you came up with is your favourite and why?
My first idea is my favourite as it will allow me to be as creative as I like. It will allow
me to work with lots of colours and bright designs and lots of different recipes which I
could photograph myself.
Which idea, that your team came up with, is your favourite and why?
The pizza one because it looks fun to design and work with.