2. The purpose of our research was to find out about our target audience
and who we should be aiming our recipe cards at. We wanted to find out
who the vegetarians are and what they like. We wanted to find out how
old they were, what they like to eat, who is the main cook in their
household and whether they have children who are interested in cooking.
This could influence who we aim our recipe cards at, the design of our
recipe cards and what recipes we use.
THE PURPOSE OF OUR RESEARCH
3. We used an online survey creator called Survey Monkey. This aloud us to make
a professional looking survey and post it online for anyone to fill out. It gave us
a total of ten questions and let us change the type of answers the participant
could give us e.g. a closed yes or no answer or an answer with more
explanation needed.
To allow us to get answers and spread our survey around we used social media
websites like Facebook and Twitter to politely ask our friends to participate. We
also posted our survey on pages dedicated to vegetarians in hope that someone
would fill it in. We also posted our surveys on blogs and asked people around
college to fill it in. The internet was the most used place where people filled in
our survey and we got a large amount of responses.
An advantage of using social media and blogs was that we could easily post our
survey and ask them to fill it in. However in the case of posting it on vegetarian
Facebook pages and twitters we did not know that we would definitely get
responses from them. Asking our friends and relatives on Facebook and twitter
meant that we were getting responses but not necessarily from vegetarians or
vegans. It also meant they we may not get many serious answers.
HOW WE CARRIED OUT OUR RESEARCH
4. Our results showed that the majority of our participants were male and 18
or below. The majority were not vegetarian and do not live with a
vegetarian.
SUMMARY OF OUR RESULTS
6. RESULTS
QUESTION 2
48%
40%
2%
4%
0% 4% 0% 2%
How old are you?
18 and below 19- 25 26- 35 36- 45 46- 55 56- 65 66-75 75+
There was varied results for this question.
It shows us that the majority of the people that
participated in our survey are 18 younger and
non of our participants fell into the 46-55 or
the 66-75 category.
9. RESULTS
QUESTION 5
yes
23%
no
77%
Do you have a favourite vegetarian
meal?
These results showed us that not a lot of
participants had a favourite vegetarian meal.
However, from those that did, we can see exactly
what it is they like to eat.
