Idea 1My first idea for the recipe cards was to create recipes based on just salad recipesthat have different toppings that are appropriate for vegetarians. The reason Iwant to create recipe cards based on this theme is so it would allow vegetarianshave more of a variety on salads .For this theme I would use green tones for thecard to represent the fillings in the salad, I may also include brief images to makethe cards more interesting. These cards would be aimed towards the age groups17 onwards as these kind of recipes wont be as appealing to younger children.
Feedback 1What do you like about the idea?I like that a range of different salad toppings will be used within the idea, as it addsdimension to the recipes.What areas of the idea could be developed?The salad toppings which were going to be used could have been listed, so that it givesthe consumer an idea of the kinds of toppings that are going to be included.What do you find interesting about the idea?I think it’s interesting that the idea is going to be aimed at a teenage audience, as itshows that this idea is going to contain recipes that will be easy for a young person tocook, as opposed to it being complex.
Idea 2My second idea for my recipe cards are to base all my cards on sweet patisseriesthat would be suitable for vegetarians. I thought that this would be a good ideaas then vegetarians would be able to make there own patisseries knowing that itwont have any trace of products that would be deemed unethical in the diet ofthe average vegetarian individual who would not consume a product thatcontains an animal by-product. For these cards. Iwas planning to use acolourfulclassic print in the background (CathKidstonlike) and include sketches ofcupcakes to make them fit into the theme. These cards would appeal to allvegetarian age groups.
Feedback 2What do you like about the idea?I like the fact that this particular idea contains a specific theme, which will initiallymake it more interesting to view and explore for the consumer once the recipe cardshave been completed.What areas of the idea could be developed?The target of the audience could be defined as women, as the CathKidston typetheme is usually targeted towards a young, female audience.What do you find interesting about the idea?I like the fact that the cupcake designs will be incorporated into the design, as it willmake the design of the recipe card look more interesting.
Idea 3My third idea for the recipe cards is to create recipes that are based on tofuas the meat substitute, these cards would allow vegetarians/ vegans to havemore chooses on tofu recipes, I could include a variety of different meatrecipes but just substituted the meat with tofu. These recipes would beaimed at all age groups as they would be classed as family meals. For theserecipe cards I would use bright colours with images of the recipes so thatthey are more appealing to the audience and by including images so that theaudience would be able to get a better perspective of the recipe.
Feedback 3What do you like about the idea?I like that tofu will be used, as it is a very popular meat substitute and it is also healthy,which will appeal to the intended audience.What areas of the idea could be developed?The range of recipe could be listed, as it does not show what types of recipes are goingto be included.What do you find interesting about the idea?I think that it is interesting that a bright colour scheme will be used, as it will attractthe eye of the viewer significantly.
Idea 4My fourth idea for my recipe cards is to use the theme of vegetariancurries, this idea would be suitable for vegetarians as curry dishesare traditionally prepared with vegetables but for a meat substitutethere would be tofu (if wanted). These recipes would again besuitable for all age groups as they would be classed as family meals.For these cards I want to use earthy tones to match the origin of therecipes, I also would like to include images so that the audiencewould be able to get a idea for the recipes.
Feedback 4What do you like about the idea?I like that earthy tones are going to be used, as it links to the theme of the idea andtherefore makes it appear more intriguing.What areas of the idea could be developed?The target audience could be defined, as it says that is family-based, but you couldmake a primary target market.What do you find interesting about the idea?I think it is interesting that tofu will be substituted for meat, as usually you associatecurry with meat.
Idea 5My fifth idea is to create recipe cards with the theme of all around the world,for these recipe cards I want to use each card as a different country andcreate a recipe that is from that country. I think that this would be a goodidea as it would allow my audience to discover and learn more aboutdifferent cuisines and get an opportunity to learn new recipes. These recipeswould be suitable for all age groups and would work ideally for family meals.For these cards I would like to create a different theme for each card tomatch the country that the card would be based on, I want to include imagesof the recipes so that the audience are able to get a better idea of each meal.
Feedback 5What do you like about the idea?I like that each recipe will be from different parts of the world, as it makes the ideamore appealing to a wide range of people, as opposed to a select group of individuals.What areas of the idea could be developed?The target audience could be specifically defined, however, the idea itself is very good.What do you find interesting about the idea?I think the fact that the recipes will be based around the world is interesting, as itshows that the final recipes cards will be very interesting indeed.
Summary of FeedbackWhat do you agree with from your feedback?I agree with the positive and negative feedback that I have received and can relate tothe points that you are bringing across. I agree that some of them need more thoughtinto them and maybe include more detail into the ideas themselves.What do you disagree with from your feedback?I disagree that the target audience was not defined in some of my ideas, as I targetedthem towards a group of people, instead of an age group.
Idea EvaluationWhich idea that you came up with is your favourite and why?The ‘all around the world’ theme was my favourite as it gave me scope to widen myideas and also I would be able to create recipes that would be of a better quality andwould appeal more to my target audience.Which idea, that your team came up with, is your favourite and why?The ‘worldwide’ them again as it allows vegetarians to explore different dishes fromaround the world and have different options of foods and explore a variety of cuisines.