IDEA 1• One idea for a set of recipe cards could be recipe for Christmas. Since most of the foodthat is made at Christmas isn’t aimed at vegetarians, we could made a set of cards thatare aimed at giving them, or the people that are cooking for them, ideas on what tomake. The colour scheme for this would be quite traditional; for example reds andgreens. The font for these cards would also relate to the theme, so it would be bold andfancy. The theme and layout for this would be creative, there will be bright colours forboth the images and the background, which will match the Christmas theme. Theaudience for these cards would be people who are vegetarian who need ideas on whatto make, and also people who are catering for vegetarians at Christmas, since theymight not know what to make.
FEEDBACK 1What do you like about the idea?What areas of the idea could be developed?What do you find interesting about the idea?
IDEA 2• Another idea could be that the recipe cards only focus on desserts. The first card couldbe of a vegetarian cheesecake and the next could be of a chocolate cake. Theserecipes would be classed as unhealthy and they would need to be laminated becausethey would most likely be used the most. The theme could be quite creative, and thephotographs will take up the whole front side. These cards would be for people that havebeen vegetarians for years and also for people that are just starting to becomevegetarian. The recipes would be quite easy to make so the card themselves would bequite simple. We will take the photographs and we will try to get them to lookprofessional.
FEEDBACK 2What do you like about the idea?What areas of the idea could be developed?What do you find interesting about the idea?
IDEA 3• Another idea could be that the cards are promoting healthy eating. Therecipes will include breakfasts, lunches and dinners and the ingredients will behealthy. These cards will be for both existing vegetarians and newvegetarians. The cards could be embossed, and the colour scheme will beearthy, for example greens and browns. The font will be serif and the imageswill be simple but they will look professional and fancy. For this it might beuseful to use stock photographs. These cards could have a summer colourscheme, for example there would be a mix of oranges and yellows used, andthe photographs would have been taken in the sun. this is mainly becausepeople seem to eat healthier in the sun but they can be used year round as amotivation to eat healthy.
FEEDBACK 3What do you like about the idea?What areas of the idea could be developed?What do you find interesting about the idea?
IDEA 4• Another idea could be that the cards could be made for children. The colour schemewould be quite bold, primary colours would be used and there will be a simple font used.Headings will also be used to make it clearer which stage that the children are at. Thesecards could be die cut and laminated so the children and their parents can use it again,and this way the design won’t be plain. The photographs that are used in these cardswould be taken from stock and they would be presented in a creative way.
FEEDBACK 4What do you like about the idea?What areas of the idea could be developed?What do you find interesting about the idea?
IDEA 5• One idea could be that the recipe cards are made for people who are looking fortraditional Italian food, but for vegetarians. For example one card could be a recipe forLasagne, and one could be a recipe card for Spaghetti bolognaise. The colour schemefor this would be the colours of the Italian flag. The font would be quite fancy and thecards will be laminated so that they could be used again.
FEEDBACK 5What do you like about the idea?What areas of the idea could be developed?What do you find interesting about the idea?
SUMMARY OF FEEDBACKWhat do you agree with from your feedback?What do you disagree with from your feedback?
IDEA EVALUATIONWhich idea that you came up with is your favourite and why?Which idea, that your team came up with, is your favourite and why?