Idea 1Theme: Summer- bright colours e.g. yellow etc.Aim: anyone who is becoming a vegetarian or is avegetarianAny gender.Food: Salads, pastas etc..Bright colours e.g. red ad yellows etc.Bold text (title)Text in a formal write upPicture of the food.
Feedback 1What do you like about the idea?A summer theme is very happy and can be adapted for anyone to use, notjust Vegetarians. It is also interesting and a variety of recipes, layouts, andvariations could be used.What areas of the idea could be developed?The areas that could be developed on this design are the layout of the recipeand different effects. The use of colours is important in creating the theme aswell as being appropriate for the theme.What do you find interesting about the idea?I find the recipes that could be used interesting and varied, and the coloursthat will be used are bright, colourful and fun.
Idea 2Theme: ChristmasAny genderVegetarian Christmas food that doesn’t involve meat.Food : Christmas pudding, roasted chestnuts etc.Pictures of the food.
Feedback 2What do you like about the idea?I like festive recipes as it opens up occasional recipes, in which people put alot of effort into. Colours that reflect this festive period can be used andinclude reds, greens, golds, and purples, as well as festive patterns.What areas of the idea could be developed?The layout of the cards and what the theme could cover and contain such ascolours, prints, patterns, etc would open up this idea more.What do you find interesting about the idea?I find the festive period interesting due to the effort that goes into it, and thiseffort will be reflected in the cards, the layout and the recipes, which wouldhopefully result in high quality, beautiful cards and recipes for the audience toenjoy,
Idea 3• Valentines day• Reds and pinks• Heart shaped foods
Feedback 3What do you like about the idea?I like how this idea focuses on love. It could be used by people of all different agesfrom children to adults and could include recipes that are suitable for children tomake, couples to make together, or for a romantic meal or picnic. I like the focuson love and the colours that can be used as well as the foods; for examplechocolate!What areas of the idea could be developed?This idea could develop upon previous recipes that cover this theme, the designsand colours used and the layout. Cakes and sweet treats would create a good setof recipe cards which would attract a large audience, this would need to beexplored and fine tuned.What do you find interesting about the idea?The idea of indulgence!!! The theme could be focused around chocolate oranother sweet ingredient! The recipe ideas are varied and the presentation of thephotography could be executed in a very fun, interesting, colourful etc.
Idea 4Picnic - springSandwiches, juice, buns, cakes and biscuitsBright colours and a bold titlee.g. yellow and green (summerColours)
Feedback 4What do you like about the idea?Spring picnics are very good, and I love the colour schemes that could be usedto reflect natures at this time of year. The recipes themselves could follow asimple to make summer style theme ofsalads, pastas, beans, pulses, nuts, fruit, vegetables etc, which would createcolourful images.What areas of the idea could be developed?The areas of this idea that could be developed are the recipes, colourschemes, layout and design options.What do you find interesting about the idea?The picnic theme is very interesting as the recipes should be simple to makeas well as being beautiful photographically, it would open up the idea of usingpicnic baskets and hampers which is good.
Idea 5• Birthday• Cakes, party food• Bold text• Colours e.g. purple, blues (colours that connect with each other like black and white)• Any gender
Feedback 5What do you like about the idea?Party food and birthday cakes can be used in a variety of ways, and are openfor individuals to customise through decorations and finishes. Birthdays arefun and happy times and this should be reflected in the colour scheme.What areas of the idea could be developed?The areas that would need to be developed in these cards are the colourscheme and the intended target audience; for example children underfive, women in their 30s, the older generation etc. Another area that could bedeveloped is the style of the cards and of the recipes; for example all therecipes and the design follow a vintage theme.What do you find interesting about the idea?I find this idea very interesting as it opens up for an opportunity to explorerecipes, designs, layout, schemes, and could involve the use of Vegan andVegetarian recipes. The cakes themselves would be interesting and easy tomake for any audience, which would make them an appealing set of cards touse.
Summary of FeedbackWhat do you agree with from your feedback?Yes, I agree with my feedback, and all of it is value, you can use it to make your workbetterWhat do you disagree with from your feedback?None of it was harsh or unfair all of it was true and I agree with all of it.
Idea EvaluationWhich idea that you came up with is your favourite and why?The Christmas one, as you can use many many different colours you can use and manyother things you can make if it is an occasion.Which idea, that your team came up with, is your favourite and why?I think that we would use my partners idea 4 as it one we came up and decided thatwas the one we were goanna use as it is a nice effect and colourful.