Tips on managing your social media

1. Professionalism Through Social
Media
Presenter: E. Irving

2. Outline
• What companies look for when researching
individuals (potential candidates) online.
• Do's and don’ts of how to present yourself on
social media.
• How to be professional on social media

3. Why should you care?
• The internet is forever
• 84 % of organizations used social media to
recruit in 2015, up from 56 % in 2011 (SHRM 2016)

4. Why should you care?
• A 2016 SHRM global survey found the most
popular social media used to recruit job
candidates was LinkedIn (96%), Facebook (66%),
Twitter (53 %), and professional or association
social networking sites (35%).
• For using social media to screen job candidates,
LinkedIn was the most popular choice of
employers (93%) followed by Facebook (63%).

6. • 36 % of organizations rejected a job candidate
in the past year (2015)
• Due to “concerning information” such as
illegal activity or discrepancy with applications
found on a public social media profile or
online search.

8. Why you need to create an online
image
• If you don’t create it for yourself, someone
else may have the opportunity to do it for you.
• Make sure your presenting a consistent image.
• Differentiate yourself.
• Google yourself.

9. Maintaining an Ethical and Professional Image
on Social Media
https://www.youtube.com/watch?v=tiUdgkSwl2w

10. Why Organizations use social media
• Obtain more information about the applicant
than provided in a resume (61%),
• Verifying information from a resume (50%),
• Candidates including their social media sites
on resumes (41%),
• Little time and effort used related to the
information gained (34%).

11. “In many ways a social media search of a
candidate is like an IQ test—if a candidate is so
dense that they say harmful things on a public
website where they identify themselves, they are
probably not the best candidate. Social media
continues to be very valuable to find passive
candidates for recruiters, but much less valuable
to screen candidates before hiring,” Roy Rosen

12. Approaches to Social Media
Open strategy

13. Audience oriented strategy

14. Content oriented strategy

15. Custom oriented strategy

16. Posts that got people fired
https://www.youtube.com/watch?v=zBapOWHzLM4
http://www.loopnewsbarbados.com/content/one-
eyebrow-employee-fired-after-video-goes-viral