Christopher Roberts is a composer and president of Robisong Consultants. He previously worked as president of Universal Music Group's Classics and Jazz division. Universal Music announced its merchandising company Bravado was partnering with Lucky Brand denim to promote The Rolling Stones' North American tour and reissue of their album Sticky Fingers through a limited clothing collection. The partnership launched items online and in Lucky Brand stores during the tour's start in May 2015.

1. By Christopher Roberts, Universal Music

2. Introduction
 Christopher “Chris” Roberts, past president of Universal
Music Group’s (UMG) Classics and Jazz division, is a
composer who also works as president of New York City-
based Robisong Consultants. In collaboration with Jeff
Leonard, Christopher Roberts most recently released the
2013 Val Gardena album titled A Different Place, A
Different Time.
Universal Music made headlines when it announced its
global music merchandising company Bravado was
teaming up with the Lucky Brand denim company to help
kick-off The Rolling Stones’ North American tour ZIP
CODE as well as the reissuing of the band’s Sticky Fingers
album.

3. Rolling Stones Merchandise
 The collaborative merchandising effort includes limited-
edition tees and jackets, in-store merchandise, and a VIP
Experience giveaway. In the UMG press release, Carlos
Alberini, CEO of Lucky Brand was quoted as saying that
the brand “was founded upon a love of music paired with
an irreverent rock and roll attitude.”
The partnership launched at the same time as the Rolling
Stone’s ZIP CODE tour on May 24, 2015. Items from the
collection, called The Lucky Brand x Rolling Stone, became
available online at LuckyBrand.com and in the company’s
stores on May 28.