This document discusses consumer behavior with reference to Sony Vaio laptops. It begins with an example of two girls, one using a Sony Vaio laptop at a cafe to search for information online. It then discusses Sony Vaio's target consumer segment as young, technology-savvy individuals. Finally, it outlines the importance of understanding consumer behavior for developing effective marketing strategies and ensuring business growth.

1. Summary & Critique About Article the Science of Desire Essays
Summary
The article The Science of Desire presents ethnography and its proponents play an important role in
modern business world. Author Ante began with an example, the satellite–radio war, to show how
ethnography worked in business.
In satellite–radio war, Sirius Satellite Ratio made a team of social scientists, designers, and
ethnographers. Through studying customers' habit of listening to music, watching TV and reading
magazines, the team concluded several facts that can defeat competitors. Then, depending on the
research, Sirius launched its new product, the Sirius S50. Later, as the company's wish, the S50
became one of the hottest sellers in that season. How does ethnography work in business? Many
examples show brainstorms ... Show more content on Helpwriting.net ...
Therefore, GE shares prototypes with customers. Furthermore, instead of currying favor with
executives, it works closely with engineers to solve technical problems.
Third, ethnography transforms a culture. From 1990s, Intel, a big corporation that does not market
directly to consumers, brought in ethnographers at the highest levels of management in order to
focus on consumer products more. In past years, Intel developed its wireless Centrino mobile
technology by studying Alaska's fishers; Intel began to develop medical technology for the wave of
retiring boomers by studying the elderly; Intel developed $500 Community India PC by studying
rural Indian condition. In order to do better in ethnography research, Intel created a network of
"platform–definition centers" in Bangalore, Cairo, São Paulo, and Shanghai. Although some ones in
the company still does not believe ethnography, with anthropologists' help, indeed engineers and
other had better get used to it. Critique Generally, I agree with the principles of this article. At first,
let's look at what is ethnography. According to the definition in the website Wikipedia:
Ethnography (Greek ἔθνος ethnos = people and γράφειν graphein = writing) is a genre of writing
that uses fieldwork to provide a descriptive study of human societies. Ethnography presents the
results of a holistic research method founded on the idea that a
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3. Wimax
[pic]
Wimax: The Next Broadband Wireless Revolution
ABSTRACT:
WiMax is the next step on the road to a wireless world, extending broadband wireless access to new
locations and over longer distances. It will also significally reduces the cost of bringing broadband
to new areas.
[pic]
INTRODUCTION: WiMax (worldwide Interoperability for Microwave Access) is the recently
approved IEEE 802.16 wireless metropolitan area network (MAN) standard for wireless access.
WiMax is the real wireless architecture by which the wireless access range can extended to 49.6Kms
compared with Wi–Fi 91mts and Bluetooth's 9mts. WiMax 802.16 has a single carrier modulation
scheme that operates between 10GHz and 66GHz ... Show more content on Helpwriting.net ...
[pic]
Cellular backhaul: The robust bandwidth of 802.16 technology makes it an excellent choice for
backhaul for the commercial enterprises, such as those providing 'hotspots',as well as for point –to–
point backhaul applications.
Broadband to underserved and remote areas: WiMax is a natural choice for under served rural and
outlying areas with a low population density.
Broadband on demand: It can help to accelerate the deployment of Wi–Fi hotspots especially in
those areas not served by cable, in areas where the local telephone company may have a long lead
time for providing a broadband service.
Best–connected wireless service: WiMax has nomadic capabilities, which allow users to connect to
WISP even when they roam outside their home or business, or go to another city that also has a
WISP.
[pic]
CHIP ADVANCES: The main obstacles to long distance wireless communications are limitations on
battery power and poor power efficiency. Regulation keeps the power levels low and the range of
Wi–Fi signals short, to avoid the overcrowding of airwaves. But advances in DSP chips mean that
weak signals can be deciphered, lengthening the distance that is practical for transmission, as well as
improving distance and speed potential. Battery improvement is vital to make a WiMax cell phone a
... Get more on HelpWriting.net ...

5. Intel Centrino 's Model Of Strategy For Growth
INTEL CENTRINO IN 2007
A NEW "PLATFORM" STRATEGY FOR GROWTH
Outline
Introduction and what is Intel
Porter's Model of Strategy
Timeline of Intel Centrino mobile platform
Some issues
Centrino
Conclusion
My discussion
Intel Corporation (Intel) is an American technology company which its headquarter is located in
Santa Clara, California where is colloquially referred as "Silicon Valley". Intel Corporation is found
by Gordon Moore and Robert Noyce in 1968. Intel is the inventor of microprocessors for computer
system manufactures. During the period before 2007, Intel faced lots of both external and internal
problems such as a decision making to move on or to start a new action. Nowadays, Intel is one of
the top company which ... Show more content on Helpwriting.net ...
Moreover, Intel also designed other four businesses which used microprocessor such as servers,
workstations, desktops, and mobile. However, these four businesses were not primary opportunity.
Until the processor production reached the limitation of hardware as power–hungry, increasing of
competitors and shifting of consumers occurred. The barrier of entry is low. Advanced Micro Device
(AMD) is the main competitor of Intel because this company created the first 1GHz processor called
Athlon chip before Intel in 2000. Intel's next step was reducing a price which impacted on the
profitability. Because of the decreasing of revenue in 2001, the CEO, Craig Barrett, conducted two
ways which were looking for new ways and finding a reason with solutions of the problem. Both
ways took long time to find the solutions. At this period of time, Intel faced inflection point.
Apart from the headquarter in California, there was another small team in Israel Design Center
(IDC) who worked on Chopaka and Timna, codenames, which brought the changing strategic
direction of Intel as Centrino Mobile Technology. The objective of Timna is to reduce the production
cost by reducing the size of a die and adding more components in a chip. This processor is cheap
and consumes low–power. Then, Banias came after Timna. It was the combination of four factors
such as higher performance, saving more battery
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7. Indian Laptop Industry
A
Strategic management Report
On
The Laptop Industry in India
By: Abhishek Dutta
Ayush Palod
Amit Jha
Aditya Patnaik
Debanjan Roy
Kanwardeep Singh
Mukesh Lohan
Pallavi Arora
Ravinder Pal Singh
Shantanu Sinha
Sujay Kher
Somdipto Ghosh
A brief Introduction on the Laptop Industry of India
Computers
One industry which continues to hold its head high even in an environment of industrial slowdown
is information technology (IT) – with annual growth rates of software value hovering between 20%
and 30%. Growth rates for the industry earlier were as high as 40% to 60%. The soft–ware industry
is supported, on the one hand, by the hardware industry – computers, peripherals and components,
and on the other, by IT–related services. Software exports ... Show more content on Helpwriting.net
...
The high income segment of consumer household recorded a 21% growth in demand and continued
to dominate the market with 55% share in the overall household segment. The middle level segment
registered a 16% growth in sales and accounted for 29% in the segment. Households in the
relatively low income bracket posted a decline in its share. Sales in this segment declined by14%.
World computer chip leader, Intel, unveiled a new processor designed to turn a personal computer
into a living room multimedia centre. Intel also announced new ventures with other electronics
producers, including Microsoft and content vendors to give a richer Internet content experience.
Intel was expected to launch small, affordable laptops for students, called 'Eduwise' in the Indian

8. market by earlier of 2008. Eduwise does not have a hard drive. It has a flash memory and can be
networked through the Internet and through wired or wireless network. Eduwise is expected to cost
less than USD 400. Intel, which invested USD 700 mn in India over the past few years, has plans to
invest over a in India towards R&D and other investments.
Apple is expected to unveil the first Mac–based on Intel processors. Apple recently added some
Media Centre–like capabilities to its iMac line with a programme, called Front Row. Big Apple
Manufacturing has sold about 1300 computers priced at around Rs 7000 in about nine months. All
the hardware features are
... Get more on HelpWriting.net ...

10. Unit 8 Lab 8
Lab 8.1: IP Addressing and Classes Exercise 8.1.1 Network ID: 110 Host ID: 10.10.1 Network ID in
binary: 1101110 Host ID in binary: 101010101 Exercise 8.1.2 Class Range Network ID Host ID
Possible Networks Possible Hosts per Network A 0–127 A b.c.d 2^7 2^24 B 128–191 a.b c.d 2^14
2^16 C 192–223 a.b.c D 2^21 2^8 If you used the number of bytes instead you would get a whole
different amount of possible networks which isn't right. Exercise 8.1.3 No I will not fit in this the
192–223 range. Exercise 8.1.4 Network ID: 190.8 Host ID: 8.4 Binary Network ID: 101111101000
Binary Host ID: 1000100 –This would be considered a class B Exercise 8.1.5 255.255.255.0 = /24
11111111.11111111.11111111.00000000 total of 24 1's 255.128.0.0 ... Show more content on
Helpwriting.net ...
On–link 192.168.144.1 276 192.168.144.1 255.255.255.255 On–link 192.168.144.1 276
192.168.144.255 255.255.255.255 On–link 192.168.144.1 276 224.0.0.0 240.0.0.0 On–link
127.0.0.1 306 224.0.0.0 240.0.0.0 On–link 192.168.75.174 281 224.0.0.0 240.0.0.0 On–link
192.168.144.1 276 224.0.0.0 240.0.0.0 On–link 192.168.46.1 276 255.255.255.255 255.255.255.255
On–link 127.0.0.1 306 255.255.255.255 255.255.255.255 On–link 192.168.75.174 281
255.255.255.255 255.255.255.255 On–link 192.168.144.1 276 255.255.255.255 255.255.255.255
On–link 192.168.46.1 276 Persistent Routes: None IPv6 Route Table Active Routes: If Metric
Network Destination Gateway 1 306 ::1/128 On–link 13 281 fe80::/64 On–link 19 276 fe80::/64
On–link 21 276 fe80::/64 On–link 19 276 fe80::569:4478:726c:e840/128 On–link 21 276
fe80::5c1d:932a:51b4:3cf/128 On–link 13 281 fe80::8484:a779:ad6c:7d4b/128 On–link 1 306
ff00::/8 On–link 13 281 ff00::/8 On–link 19 276 ff00::/8 On–link 21 276 ff00::/8 On–link
... Get more on HelpWriting.net ...

12. Advantages And Disadvantages Of Widi
this work aims to show the development of this new technology that is revolutionizing the world
because its simple of use at home or at job, to transmit music and videos in high quality, from a
laptop to a screen, avoiding HDMI connections.
I also want to show the origin of WiDi technology and its advantages and disadvantage of using.
II. FEATURES OF WIDI
Because of the reduced screen mobile devices and the requirement of the consumer for a better
quality of images or videos, and reduce the utilization of cables for the transmission, the Intel
developed the technology WiDi that allowing the user to visualize on the screen all that. This
technology solves the equipment that doesn't come with HDMI output and enabling the user all
HDMI functions through an independent connecting wires between the device and the receiver.
The WiDi (Intel Wireless Display) allows the transmission of audio and HD video between mobile
devices and screens.
The WiDi is a standard feature of the processor lines i3 i5 and i7.
If the TV isn't equipped with Intel ... Show more content on Helpwriting.net ...
INTEL PRO WIDI
Intel Pro Wireless Display (WiDi Intel Pro) lets you use the WiDi technology in business
environments. This offers all the capabilities of Intel WiDi technology, allowing the presentation of
content from a tablet or other mobile device without any cables.
For such use, Intel WiDi Pro technology, prepared for business environment, strengthened security
and manageability of information technology, which was made possible by the fourth generation
processors Intel Core vPro. This safety reinforcement and information technology management
capability allows the user to prevent access from outside your network, ensuring a secure
connection.
With Intel WiDi Pro displays a privacy window on both devices (mobile and conference room
screen) before any content is shared. The ability to share is no longer limited to the nearest input
cable person, allowing easy access of other users present.
VII. WIDI
... Get more on HelpWriting.net ...

14. How to Maximize Your Computer Hardware and Software Resources
EVAN ENWEREM UNIVERSITY
P.M.B 2000
OWERRI
A TERM PAPER
ON
HOW TO MAXIMIZE THE HARDWARE AND SOFTWARE
RESOURCES OF YOUR COMPUTER
AND
HOW TO CULTIVATE GOOD MAINTENANCE CULTURE
PRESENTED
BY
UKAWILU DANIEL C.
06/4735
COURSE: CSC 464
LECTURER: MR. ELOCHUKWU
JANUARY, 2011.
HOW TO MAXIMIZE YOUR COMPUTER HARDWARE AND ... Show more content on
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Computer Software Resources

15. Windows
What are the versions?
Which version is appropriate to my needs?
Things to know about the set up of
Windows
Keeping Windows up–to–date
Linux
– Low Cost to adopt
– Has some good feature
– Support may be more complex / costly
– Compatibility with your customer and existing equipment
Apple Mac
– Has simple and good user interface
– Support can be more complex / costly
– Compatibility with your existing equipment
– Popular with creative organisations
– Most key applications are on both Mac and Windows
Why The Choice of Windows
Because everyone else has it.
Because (mostly) everyone is familiar with it.
Because it works.
Because all the key business applications are there.
What are the versions?
Microsoft Windows 98 (June, 1998)
Microsoft Windows 98 SE (May, 1999)
Microsoft Windows 2000 (Feb, 2000)
Microsoft Windows ME (July, 2000)
Microsoft Windows XP Home/Pro (Oct, 2001)
Microsoft Windows XP Reloaded (Aug,
... Get more on HelpWriting.net ...

17. “a Study on Consumer Behaviour with Reference to Sony Vaio...
Two girls walk into their local Café Coffee Day outlet. One goes to the counter and purchases two
cappuccino coffees and some other pastries. The other sits at the table and opens her Sony Vaio
Laptop. Within few seconds, she connects to the internet using Airtel's data card. Once on the net,
the girl "Google's" name of the band that played the soundtrack of the English movie she saw
yesterday. The number of websites comes up with advertisements. One of the advertisements was
for the soundtracks, cd and movie DVD. When she clicks through the advertisement, the search
engine giant Google rings up some money. (Through its ad word program, it gets paid whenever
someone clicks on the advertiser's ad). Now her friend has returned with the ... Show more content
on Helpwriting.net ...
It provides guidance to the organization on the innovations to be adopted, enabling it to face
competition more squarely. It helps the enterprise in achieving the maximum efficiency, productivity
and profitability with the minimum of effort and cost. It ensures the economic growth of the
enterprises which results in growth and economic development of the country.
MARKETING PLAN:
Most are "doers" and not "planners". If we want to do the right marketing activities in the right way
we must start with a marketing plan. For that, marketing planning must be continuously undertaken
to see any shifting market conditions, changing customer needs, competitive threats as well as
potential opportunities.
MARKETING MIX:
Consists of the following 4 elements (Ps'):
Product Price Place (distribution) & Promotion
These 4 Ps' are the parameters that the marketing managers can control, subject to the internal and
external constraints of the marketing environment. The goal is to make decisions that center the 4
Ps' on the customer customers in the target market in order to create perceived value and generate a
positive response. PRODUCT:
The term "product" refers to tangible, physical products as well as services. It relates to the end–
user's needs and wants. Here are some examples of the product decisions to be made:
 Brand name
 Functionality
 Styling

18.  Quality
 Safety
 Packaging
 Repairs and support

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20. Historia De La Aquaitor-Spanish Essay
ARQUITECTURA DEL ORDENADOR
Historia de la computación
La computadora como la conocemos hay en día, es el resultado de la evolución del aporte de ideas
que varias personas realizaron para obtener un artefacto que ayudara al hombre a realizar cálculos
complejos para ahorrar tiempo, esfuerzo y dinero.
Comenzando desde el ábaco, que aunque no se lo puede considerar una computadora, nos ayudaba a
realizar cálculos matemáticos. En el siglo XVll, el francés Blaise Pascal inventó la pascalina, una
máquina que podía realizar sumas y restas de una manera efectiva. Luego Gottfried Leibnitz, mejoró
la pascalina incluyéndole operaciones de multiplicar, dividir y raíz cuadrada.
Uno de los aportes más significativos para la época, fue la del francés Joseph–Marie Jacquard, que
fabricó un telar automático, el cual se basaba en la lectura de tarjetas perforadas para diseñar el
patrón del tejido.
En 1791 el inglés Charles Babbage, conocido como el padre histórico de la computación, crea la
Analytical Engine, un dispositivo mecánico con el cual se podían realizar gran cantidad de sumas
repetitivas mediante la utilización de tarjetas perforadas.
Generalmente se reconocen 4 generaciones en la historia de las computadoras, estas son:
PRIMERA GENERACIÓN (1951)
En esta primera etapa en la evolución de las computadoras, lo más significativo es el empleo de
bulbos para poder procesar la información, en el cual, el operario de la máquina ingresaba los datos
y los programas por medio de tarjetas
... Get more on HelpWriting.net ...

22. Key Principles Of Wipro
ABOUT WIPRO LIMITED
Wipro Limited, an Indian multinational headquartered at Bangalore, India is an Indian Multinational
Company that provides comprehensive IT solutions and services, including systems integration,
information systems outsourcing, IT enabled services, package implementation, software application
development and maintenance, and research and development services to corporations globally. It is
the first PCMM Level 5 and SEI CMM Level 5 certified IT Services Company. In the Asia Pacific
and Middle East markets, Wipro provides IT solutions and services for global corporations. Wipro
also has profitable presence in niche market segments of consumer products and lighting. Wipro's
ADSs are listed on the New York Stock Exchange, ... Show more content on Helpwriting.net ...
It is very difficult to substitute PVC and BFR as they are widely used in electronics products. Wipro
has taken care that all the aspects of the alternative product are verified and validated according to
IPC norms (Institute for Interconnecting and Packaging Electronic Circuits).
Wipro InfoTech has taken strong leadership in Green Computing, providing responsible and
environment sensitive computing solutions. Wipro Green ware range of desktops is a leading step by
an organization of Indian origin that helps accelerate adoption of Green Computing by responsible
corporate citizens. Sincere efforts in energy conservation, e–waste management, innovative products
like Green ware and continuous awareness programs, re–affirm Wipro's leadership in green
technology and innovation which gave Wipro India's Number 1 Green Brand recognition from
Greenpeace.
The Wipro Green ware range of desktops based on Intel Core 2 Duo processor family which is
designed to provide energy efficient performance will take green computing to the next level. The
core mission of Wipro Green Computing is to work towards clean and sustainable IT products and
solutions which helps to achieve high productivity in energy, space and asset
... Get more on HelpWriting.net ...

24. The Pros And Cons Of The Intel Platform
A platform is a place where support can be provided for a system or software or hardware and where
they work. For example, the Windows XP system can be seen as a platform in which many software
and function programs are installed, and the system that supports these programs is the system. The
system can be seen as a platform. Intel platform is based on compatible Intel products, specifically
for Intel development of software or hardware providers, they developed what is the Intel platform
things. The Intel platform is not a processor. Intel platform and AMD platform are commonly
known as the X86 series, but the CPU core architecture design of the two companies is different, the
direction of development is not the same, because the design of CPU LED chip group and matching
have great difference. However, since both Intel and AMD use standard interfaces to support the
hardware of compatible vendors, graphics cards and other devices can be used across platforms.
From 2003 to the initial release of Centrino wireless mobile computing, the people; from the
traditional processor, the South / ... Show more content on Helpwriting.net ...
AMD's CPU is better at multithreading, and it can be very smooth when running multiple programs
at the same time. Intel is better in terms of stability and power consumption. If you want to select
high Intel platform, because the high–end CPU basically is Intel monopoly, the strength of AMD is
somewhat better than. Medium and low with the above, Intel stability and power consumption is
very good, the price is more expensive, but AMD CPU in the performance of a good point, much
cheaper. As for the choice of what kind of platform will see their own needs, if the daily office and
entertainment, I will use the Intel CPU, the stability is more important and the performance and
power consumption are doing well; if it is necessary multi–threaded capability, I will use AMD
CPU, with AMD graphics and the pursuit of cost–effective better
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26. Planning a Wireless Network Lan Essay
Wireless Network Plan
Deployment Scenario
The Infrastructure deployment scenario is recommended for Apex Designs' Conference Center.
Deployment Scenario Reasoning
The Infrastructure deployment scenario will allow for wireless access points (WAPs) to be
connected to the existing wired network allowing employees with wireless devices the ability to
access the company's network. This is a commonly used method of enhancing an existing wired
network while adding the benefit of mobility to employees and is a cost–effective way to upgrade to
a wireless local area network (WLAN). On–the–go employees can potentially improve job
productivity while in the Conference Center by having the ability to wirelessly access company
printers, file ... Show more content on Helpwriting.net ...
Advanced Quality of Service (QoS) inclusive of rate limiting based on the destination and source IP
address.
Extensive network–wide security features (such as IEEE 802.1x) along with the ability to support
2000 access control entries (ACEs). o Rough cost estimate: – $2629 new or $1983 certified used
Part number – WS–C3560–24PS–S o How many units required: One (1)
 Component Name: Plenum Rated CAT 5e Cable o Justification for using component: Plenum
rated CAT 5e cable was created to install in plenum rated spaces (i.e., space above suspended
ceilings and vents) and should perform at frequencies up to 350 MHz while supporting higher
performance for data speeds up to 1000 Mbps. Will be needed to connect APs to the switch above
the ceiling tiles. CAT 5 cable will also support PoE. Maximum length for 48V of PoE is
recommended to be around 100 meters. o Rough cost estimate: $138.99 per box at 1,000 feet per
box.
Part number – 055–453/P/BL o How many units required: One (1)
 Component Name: CAT 5E Patch Cords (7' length) o Justification for using component: The CAT
5E Patch cords are required to connect each WAP from the Patch Panel to the Switch, and without
these patch cords, the WAPs will not be able to access the company network. o Rough cost estimate:
$1.32 each
Part number – CB241–7BL o How many units required: Four (4)
 Component Name: Cat5E 110 Type 12 Port Vertical Patch Panel
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28. Emergence Of Information Economy Essay
Essay Title 3: The emergence of information economy has far–reaching strategic implications for
managers in many organizations. Select and discuss some of these implications by reflecting on
three aspects, namely (1) the rationale behind your selection, (2) the changing requirements imposed
by the new economy and (3) the disconnections between an organization's IT capability and the
external requirements. It is vital to address the increasing commoditization of IT and/or IT––‐based
solutions when illustrating their strategic potentials. The changes businesses have had to
accommodate to because of the emergence of information economy, have been immeasurable.
Moving from vertical integration to outsourcing in an increasingly virtual ... Show more content on
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However, proponents argue that "the new telecommunication technologies are the electronic
highways of the informational age, equivalent to the role played by railway systems in the process
of industrialization" (Henderson and Castells 1987:6 as cited by Dicken 2007:83) implying that IT
indeed is in the process of reaching maturity but that there are still gaps where the advances in IT
have not been exploited fully. "The time–space convergence process is geographically uneven"
(Dicken, 2007:83) since two thirds of all registered domain names are in just three countries (US,
Germany, UK). Therefore IT services are far from being globally available which implies that even
if IT–based solutions are reaching homogeneity in developed parts of the world, for underdeveloped
ones IT can still be looked upon as a source of competitive advantage if implemented adequately.
Economic benefits The emergence of the information age has greatly impacted the concept of
economies of scale, since its "goal is to provide ease of change at the business–component and
interface levels and deliver 'economies of
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30. Chipping Away at Intel Case Study
Chipping Away at Intel Case Study
In today's economy, corporations are consistently experiencing pressures to change. With pressures
both internally and externally, leaders must constantly reassess who, what, when, where, why and
how they do business. In light of these obstacles, they strive for the highest possibility of success by
taking risks and pushing limits that others may question as extreme. We are going to review the
"Chipping Away at Intel Case Study" to examine the different changes CEO, Craig R. Barret
implemented, which pressures Intel experienced and how he responded to these pressures.
Initial Changes
In Barret's first three years as CEO of Intel, there were multiple changes he decided to execute
regardless of the fact ... Show more content on Helpwriting.net ...
"Maintaining and enhancing corporate reputation is therefore an important part of managing firm
survival..." (Palmer, Dunford, & Akin, 2009, p. 59). They needed to enhance their strategy in order
to continue to stay as a leading innovator.
Barret responded to these pressures by introducing more reorganization of the company and also a
change in strategy by cancelling the 4–GHz Pentium 4. This restructure of business units would
ensure that work was systematized throughout the organization. Huang, Chen and Han (2011)
suggest that even a reorganization based on top of the line principles will not be successful if it is
not directed by a strong, perfectly timed business idea. Intel's new CEO to take control after Barret
was Paul Otellini, and he was in for a big challenge to keep these changes moving in a positive
direction.
If I was Paul Otellini, I would definitely step back, review all the changes and strategies which were
put in place and assess which worked and which did not. Also, communicate internally with
management and the employees to hear their concerns, ideas and thoughts. After reassessing
everything, I would then decide what, if more, changes are needed, both large and small.
CHIPPING AWAY AT INTEL CASE STUDY 5
Conclusion
In conclusion, the pressures Intel faced during Barret's tenure caused a significant amount of turmoil
which resulted in a substantial amount of change. He was able to keep them on top in their market
regardless of these
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32. The Science Of Desire : Ethnography And Its Proponents Play
Summary The article The Science of Desire presents ethnography and its proponents play an
important role in modern business world. Author Ante began with an example, the satellite–radio
war, to show how ethnography worked in business. In satellite–radio war, Sirius Satellite Ratio
made a team of social scientists, designers, and ethnographers. Through studying customers' habit of
listening to music, watching TV and reading magazines, the team concluded several facts that can
defeat competitors. Then, depending on the research, Sirius launched its new product, the Sirius
S50. Later, as the company's wish, the S50 became one of the hottest sellers in that season. First, as
author Ante (2006) said, "ethnographers' findings often do not lead to a product or service, only a
generalized sense of what people want" (p. 100). Even if ethnographers find something, it also needs
designers and engineers to make products or services to fit it. This process is not easy, even the
findings cannot transmit into products and service. Second, ethnographers' research usually takes a
long time, and the result from using the findings needs long time to come out. Therefore, how to use
ethnography right is very important. The author gave five advises to do ethnography right. First,
"Think Big Thoughts". Companies should used ethnography in big and broad questions, not in small
and detailed ones. Second, "Due Diligence". Companies should use the right consultants for their
projects. Third, "Start
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34. How Does Intel Changed Marketing History
Discuss how Intel changed ingredient –marketing history. What did it do so well in those initial
marketing campaigns?
 Executive Summary:
This report will examine that how Intel utilises marketing strategies in the market place as well as
providing an analysis into how this then translates into tackling of issues it faces and options it has
with regard to competitive market position. An initial SWOT analysis will give the structure for this
final section by identifying Intel's position in the market compared to its competitors.
This report will explain how Intel has developed a mechanism to align its branding and marketing
strategy with those of clients in the home and office market computing sector. Intel's use of an
integrated co–branding ... Show more content on Helpwriting.net ...
 Overview:
Intel changed marketing history by achieving to publicize an inner piece of a product that could not
be seen from the outside. By placing tags on products, they could display their company logo and
the model of the product inside the computer, thus making publicity to an 'ingredient' inside the
whole. In those initial marketing campaigns Intel well–known themselves from the competition by
labelling their products with names instead of only number; this helped them gain reputation
surrounded by the customers.
Referenced by: https://www.coursehero.com/file/11183743/Marketing–Management–Case–Study–
2–Intel–and–Microsoft/
Intel Sales and Marketing teams are use sound marketing strategies to champion ideas and interface.
Charged with motivating speedy returns escalation, growing brand equity and being the vendor of
choice for customers everywhere and they must deliver quantifiable results in everything from
product roll–outs to Internet marketing.
Referenced by:
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36. Past, Present & Future Role of Computers in Fisheries
Chapter 1
Past, Present and Future Trends in the Use of Computers in Fisheries Research
Bernard A. Megrey and Erlend Moksness
I think it's fair to say that personal computers have become the most empowering tool we've ever
created. They're tools of communication, they're tools of creativity, and they can be shaped by their
user. Bill Gates, Co–founder, Microsoft Corporation Long before Apple, one of our engineers came
to me with the suggestion that Intel ought to build a computer for the home. And I asked him, 'What
the heck would anyone want a computer for in his home?' It seemed ridiculous! Gordon Moore, Past
President and CEO, Intel Corporation
1.1 Introduction
Twelve years ago in 1996, when we prepared the first edition of ... Show more content on
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Our aim is to provide critical reviews on the latest, most significant developments in selected topic
areas that are at the cutting edge of the application of computers in fisheries and their application to
the conservation and management of aquatic resources. In many cases, these are the same authors
who contributed to the first edition, so the decade of perspective they provide is unique and
insightful. Many of the topics in this book cover areas that were predicted in 1989 to be important in
the future (Walters 1989) and continue to be at the forefront of applications that drive our science
forward: image processing, stock assessment, simulation and games, and networking. The chapters
that follow update these areas as well as introduce several new chapter topic areas. While we
recognize the challenge of attempting to present up to date information given the rapid pace of
change in computers and the long time lines for publishing books, we hope that the chapters in this
book taken together, can be valuable where they suggest emerging trends and future directions that
impact the role computers are likely to serve in fisheries research.
1
Past, Present and Future Trends in the Use of Computers
3

37. 1.2 Hardware Advances
It is difficult not to marvel at how quickly
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39. Network471 Emerging Technology Essay
Emerging Technology That Will Change the World: Wi–Fi
Gyasi C. Davis
Network 471: Advanced Topics Networking
Professor Elliott
DeVry University
Date: February 18, 2013
Emerging Technology That Will Change the World: WiFi
Contents
Introduction........................................................................................................ 3
Problems................................................................................................................4
Pro & Con Argument...............................................................................................4–7
Security Issues...................................................................................................7–8
Health Concerns...................................................................................................8
Network ... Show more content on Helpwriting.net ...
To solve these problems a company can implement Wi–Fi on their network. This can reduce the
price of implementing additional cable in the network.
Wi–Fi technology comes with many upsides, but it also has it downfalls too.
Pros
The major advantage of Wi–Fi is the fact that users do not need to be physically connected to the
network in order to access the Web and network resources. Wi–Fi provides increased mobility.
Among employees, those who use a laptop will worry no more about connecting using a connection
cable. They will be able to move from their office to the meeting room without losing connection.
Besides eliminating much of the need for extensive wiring and dedicated workstation, Wi–Fi means
the Internet is accessible anywhere users can pick up a signal, which allows for greater flexibility in
office configurations. Wi–Fi systems can also be much less expensive to set up, since the main cost
is in the wiring to the main router. If an existing wired Internet network is already in place, adding
Wi–Fi capabilities is relatively simple, with no need to purchase a dedicated workstation. Wi–Fi
systems are also relatively inexpensive to operate and easy to use. For employees and authorized
visitors to connect to Wi–Fi does not present any technical difficulty. Depending on the router type
simply enter the WEP or WAP key associated with your Wi–Fi after double–clicking the icon
"Wireless Network Connection". After a
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41. IBM SPSS Statistics 19 Brief Guide
i
IBM SPSS Statistics 19 Brief Guide
Note: Before using this information and the product it supports, read the general information
under Notices on p. 158. This document contains proprietary information of SPSS Inc, an IBM
Company. It is provided under a license agreement and is protected by copyright law. The
information contained in this publication does not include any product warranties, and any
statements provided in this manual should not be interpreted as such. When you send information to
IBM or SPSS, you grant IBM and SPSS a nonexclusive right to use or distribute the information in
any way it believes appropriate without incurring any obligation to you.
© Copyright SPSS Inc. 1989, 2010.
Preface
The IBM SPSS ... Show more content on Helpwriting.net ...
Bootstrapping is a method for deriving robust estimates of standard errors and confidence
intervals for estimates such as the mean, median, proportion, odds ratio, correlation coefficient or
regression coefficient.
Categories performs optimal scaling procedures, including correspondence analysis. Complex
Samples allows survey, market, health, and public opinion researchers, as well as social
scientists who use sample survey methodology, to incorporate their complex sample designs into
data analysis.
Conjoint provides a realistic way to measure how individual product attributes affect consumer and
citizen preferences. With Conjoint, you can easily measure the trade–off effect of each product
attribute in the context of a set of product attributes–as consumers do when making purchasing
decisions.
Custom Tables creates a variety of presentation–quality tabular reports, including complex stub–
and–banner tables and displays of multiple response data. Data Preparation provides a quick visual
snapshot of your data. It provides the ability to apply validation rules that identify invalid data
values. You can create rules that flag out–of–range values, missing values, or blank values. You can

42. also save variables that record individual rule violations and the total number of rule violations per
case. A limited set of predefined rules that
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44. Computers And The Price Of Prices Essay
Price had never been this low where a desktop costs only $499, whereas laptops are hovering around
$1100. Yet do not forget the $500 Apple mini sub compact laptop or the Apple iBook laptop that
sells for $650, and the stripped down $400 after rebate laptops companies like Gateway and
eMachine are flooding the market with to make money on volume of sales instead of a high price
margin. The problem is even if the price of PCs plummets the effect is not felt immediately, because
people do not rush to change their PC despite the fact they are getting it cheaper, which means the
PC turnover rate is low like most durable goods. That might be what is contributing to the declining
of prices, as the assumption of the manufacturers might be that if the price goes low enough people
might want to change their computer to avail themselves the latest add–ons. Even the add–ons
themselves seem to have reached their zenith some time ago and the latest most alluring gadget that
came into existence was CD/DVD RW and every reasonably priced desktop or laptop is equipped
with it. However, it does not mean the makers of PCs are not coming up with new functionality,
add–ons, and price reductions to woo buyers. The other recent addition was Wi Fi that got boost
from the introduction of Intel 's Centrino mobile technology chip and it had added a lot to the
mobility of laptops, which can access the Internet wherever hot spots are available. Other than that,
the overall performance of PCs despite
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