Global Wine Wars Case Study

Global Wine Wars Case Study
ADVANCED MARKETING MANAGEMENT
CASE REPORT: Global Wine Wars: New World Challenges Old
(Harvard Business School Case # 9–303–056) NMI
1. How did the French become the dominant competitors in the increasingly global wine industry for centuries? What sources of competitive advantage
were they able to develop to support their exports? Where were they vulnerable?
French wine makers also face challenges that are not internal to the industry. For instance, France lost market share in the United States due to
informal boycotts in the wake of the Iraq war. The rise of the euro against other currencies, such as the 30% increase relative to the dollar in the last
few years, has put French wines at a comparative cost disadvantage. But ... Show more content on Helpwriting.net ...
The first joint venture was Baron Philippe de Rothschild's venture with Robert Mondavi to create Opus One in 1979. Gallic presence in the Napa
sparkling wine industry is strong as Domaine Caneros, Domain Chandon, Mumm Cuvee Napa, Pieper–Sonoma, and Roederer Estate are all owned by
French champagne houses. Pernod Ricard owns wineries in Australia, Argentina, Chile and Spain (Economist, 1999).
Most (90%) production is concentrated in California. Started primarily by French and Italian immigrants in the late 1800's, California's winemaking
tradition is only a few generations old and was interrupted by Prohibition. A global reputation for fine wine is even more recent, when two Napa
Valley wines won gold medals at a 1976 blind–tasting competition in Paris, a victory unexpected by the rest of the world, including many Americans
(Lukcas, 2000). The US adapted the French appellation system with over 130 approved American Vineyard Appellations ranging in size from the
multi–state Ohio River Valley to the smallest, Cole Ranch, a 150 acre property in Mendocino County (Wine Institute, 2003). One of the most
acclaimed appellations is Napa Valley. Most American winemakers also label by varietal if a wine contains at least 75% of that varietal by volume.
2. What changes in the global industry structure and competitive dynamics led France and other traditional producers to lose market share to
challengers from Australia, United States, and

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Socio Economic Environment Of Sunshine Wines
Introduction
Sunshine Wines is an Australian company that specializes in organic wine production. It is located in Queensland, Australia. Sunshine Wines is looking
to analyze the potential between two countries specifically: Singapore and Sweden, for exportation and company expansion.
Socio economic environment of Singapore
Singapore is a very competitive country with regards to its economy. It is an ideal place to start a business as it has risen its rank from number seven to
number six on doing business according to the World Bank (2017). Although this country is highly competitive, the economic situation of Singapore is
being affected as it is dependent on exports. Because of recent changes in the global economy, Singapore faces weak global exportation demands,
contributing to Singapore's economic situation is the restructuring of the Chinese economy as their economy has since slowed down. even so, the
government is expected to remain stable for 2017 as the government has developed plans that focuses on the investments of certain sectors of the
economy. The population of Singapore is steadily rising with an estimated two hundred sixty–one million people in 2016 (The World Bank, 2017).
Socio economic environment of Sweden
According to the global market, Sweden is at the sixth place among the rankings for ease of doing business. It is considered to be highly competitive
despite their economic activity to slow down in 2017. Even so, it's central bank has helped the

Wine War 2009
Table of Content
Preface 1
1. Introduction 3
2. Case analysis 3
In the beginning 3
Political influence in the Old World 3
A New World was born 4
Global Wine War 4
The battle of the US market 4
3. Theory & application to the case 5
Porter Outside–In Model 5
Porter Outside–In model & the Global Wine War 6
The Resource Based View Inside–Out Model 6
The Resource Based View Inside–Out Model & the Global Wine War 7
Innovations 7
Red Queen competition 7
4. Conclusion 8
References 9
2. Case analysis
In the beginning
The first niche market for premium wine was created by the European nobility in the middle ages. They started to compete based on the quality of
wine. Until the late 18th century, the size European vineyards were ... Show more content on Helpwriting.net ...
Besides this, the size of companies also gave the New World an advantage.
To respond better to consumer preferences, brand power became important in the global wine market. The New World companies owned 14 of the
top 10 wine brands in 2007. Still, the Old World was not able to keep up with the competitive environment created by the New World. Due to old
regulations in the Old World, they were not able to move to a more market driven policy.

In the Old World, the declining demand caused a loss of share in export markets. Consequently, this caused a structural wine surplus. The wine
surplus in the Old World caused the global wine market to lower their prices. Here, the challenge for the New World was to create a better image and
move out of the competitive low price market.
The battle of the US market
The US market was called the most attractive market in the world. However, this market was hard to reach because of the distance, regulations and the
complex three–tier distribution system through the different states. When regulations changed, importing was made more easier.
The attractiveness of the US market was due to Generation Y who embraced wine much more than Generation X. These consumers were
price–sensitive, internet savvy, and well educated about their purchases. Furthermore, these consumers chose more for imported wine. The result of this
attractiveness is that the US became a huge player in the

Wine Consumption Essay examples
Southern Peninsula Wines
Content
1. Organisation overview
a. The organisations mission or vision
b. Strategic goals of the organisation
c. Capabilities of the organisation
d. Product/s of the organisation under consideration for entry into an international market
2. Global Business Environment
a. A brief overview of the current global business environment.
a–1. Figure 1&2 wine consumption a–2. Top 10 wine consumers a–3. Changing in total wine consumption
b. Discuss any market trends or developments that are relevant or may impact on the organisation
1–a. The organisations mission or vision ... Show more content on Helpwriting.net ...
Over that period, per capita wine consumption fell 3% per annum, while total world wine consumption fell 1.4% per annum from 29.4 million tonnes to
22.0 million tonnes.
The decline in global wine consumption from 1980 to 2000 is the consequence of global population growth being biased towards non–wine–consuming

regions (i.e. Africa, Middle East and Asia) and a changing alcohol consumption pattern in traditional wine consuming regions.
For example, total alcohol consumption in Europe has declined over the past few decades while beer and spirits have increased market penetration.
a–1. Wine consumption
[pic]
a–2. Top 10 wine consumers
Unsurprisingly, the Europeans dominate global wine consumption. The French consumed nearly 54L/person in 2006, followed by the Italian's with
47.2L/person/year. In total, the French consume 3.3 billion litres of wine per year, or 14% of the world total, followed by Italy with 2.7 billion litres.
[pic]
a–3. Changing of the guard
Despite dominating world league–tables, wine consumption in the traditional old–world countries is falling, both in total and per capita terms. For
example, in the 11 years to 2006, French wine consumption fell by over 9L/person/year, and total French wine consumption fell nearly 400 million
litres. Italian wine consumption fell 461 million litres over the period.
There is somewhat of a changing of the guard in the world of wine. New–world consumers

Port Douglas
Snugly fit between natural splendour, Great Barrier Reef and Daintree Rainforest, Port Douglas has its own charm that grows on you. What to do in
Port Douglas?
Here are some exciting things to do in Port Douglas:
For an intoxicating experience, visit the Shannavale Tropical Fruit Winery. Tease your taste buds with an impressive array of tropical fruit flavoured
wines, and enjoy a personalized wine tasting tour by the owners.
Experience the magic of 4 different types of habitat–rainforests, wetlands, woodlands and grasslands at the Rainforest Habitat Wildlife Sanctuary. Enjoy
180 different species in this one sanctuary and marvel at their uniqueness.
Walking on 4 Mile Beach. This beach with firm sand has been used for, horse,... Show more content on Helpwriting.net ...
This is a sure shot winner!
Another way to enjoy the bird view, is to go hot air ballooning. Soak in the quietness and the feeling that you are floating!
Enjoy a luxurious shopping spree and the reef cruises at the Marian Mirage, with shops on one side and the beautiful marina on the other side. You
have some of the best restaurants, shops at your disposal.
Port Douglas is well known for its style and sophistication. Visitors can choose from stunning sailboats or luxury yachts, to the ultimate in high tech
marine on the wave piercing catamarans.
Port Douglas, offers you more then you can imagine – an enticing combination of sophistication and relaxed village life. Plan your trip around this
wonderful place and enjoy the thrills this place has to offer.
If you are looking for an escape from the hustle and bustle of Sydney, Port Douglas is your perfect choice. And don't feel that you'll be left out of the
action, because the place is well serviced with sailing, diving, snorkelling and fishing tours to the Great Barrier Reef, as well as tours to the Daintree

Rainforest and the Northern Outback. So it's the best of both

Robert Mondavi 's Company : A Premium Wine Making Company
Robert Mondavi's company is a premium wine making company he founded in 1966. The company is located in California and has grown to
become one of the world's finest and most innovative wine makers over a period of 35 years. The company has over the past enjoyed impressive
growth evidenced by earnings per share growing by 28% since 1994 and market value rising to approximately $600 million. Robert Mondavi grew his
company through acquisitions such as the purchase of Woodbridge winery and making major investments in the form of new wineries across
California. Robert Mondavi entered the popular premium segment in the later 1970.The company also entered into a number of joint ventures and
partnerships to produce premium wines.
Key pressing ... Show more content on Helpwriting.net ...
The growth in popularity of imported wines from Australia and Chile further increased competition in the US wine market. Another major competitive
threat is the entry of larger firms into the premium wine market segment. These firms have low entry costs due to their pre–existing market access to
retail outlets and distribution networks in the country. The advent of global alcoholic beverage companies that were acquiring wineries in the US to
complement their beer and/or distilled businesses further intensified competition in the wine industry.
b.Technological advancement and innovation
The wine industry has in the past made strides in the application of technology in the grape growing wine making process and the introduction of
innovative new products. The use of technology and automation was used by New World producers to enhance the consistency and the quality of their
wines and reduce operating costs. Robert Mondavi's work with NASA in 1993 to apply remote sensing and digital mapping technologies to enhance
vineyard management illustrates the company's commitment to technological progress and innovation in its wine making business. Investment in
technology led to introduction of capsule–free, flange–top bottle by Robert Mondavi, single–serve bottles, premium non–cork stoppers and clear
pressure–sensitive labels by the Sutter Home winery.
c.Economic environment
An economic slowdown in the US

Financial Statement Analysis : Australian Vintage Ltd
FINANCIAL STATEMENT ANALYSIS
ANALYSIS OF
PREPARED BY: MALIK JAMSHAIN ANJUM
STUDENT ID: 151MAM5012
TABLE OF CONENTS:
INTRODUCTION. COMPANY PROFILE
SWOT ANALYSIS. INTERNAL AND EXTERNAL
FINANCIAL PERFORMANCE: RATIO ANALYSIS
1.PROFITABILITY
2.LIQUIDITY
3.EQUITY
4.VALUATION
5.
COMPANY PROFILE:
AUSTRALIAN VINTAGE LTD details
Winemaking, wine marketing and vineyard management
Issuer codeAVG
Official listing date26/03/1992
GICS industry group
Food, Beverage & Tobacco
Exempt foreign?No
Internet addresshttp://www.australianvintage.com.au

Registered office address275 Sir Donald Bradman Drive, COWANDILLA, SA, AUSTRALIA, 5033
Head office telephone08 8172 8333
Head office fax08 8172 8399
Share registryCOMPUTERSHARE INVESTOR SERVICES PTY LIMITED
LEVEL 5, 115 GRENFELL STREET, ADELAIDE, SA, AUSTRALIA, 5000
Share registry telephone1300 787 272
Directors/Senior management:
Mr Ian D FerrierChairman, Director
Mr Neil McGuiganCEO, Executive Director
Mr Richard DavisDirector
Mr Perry R GunnerDirector
Mr Brian J McGuiganDirector
Mr Mike NoackCFO
Company secretary:
Mr Mike NoackCompany Secretary
Australian Vintage Limited is a leading Australian wine company. Championing a fully
–integrated wine business model, the breadth of our capabilities
extends to vineyards, boutique and bulk wine production, packaging, marketing and distribution. As one of the largest vineyard owners and managers
in Australia, Australian Vintage

ivey Essay
Yellow Tail
Yellow Tail is the leading imported wine in the US. Introduced in June of 2001 by Australian owned Casella Wines, Yellow Tail sold more than 8.5
million cases in 2008, which is more wine than the next three Australian brands combined. This success has attracted substantial competition. The issue
for Casella is how to sustain Yellow Tail's growth in the face of emerging competition on a limited ad budget.
Yellow Tail competes in the $11 billion dollar USwine industry, which is characterized by a high level of fragmentation and stiff competition. There
are over 6,500 wine brands. E & J Gallo brands command an 18% share of the market and Constellation Wine brands have 13% share. No other brand
has more than a 7% ... Show more content on Helpwriting.net ...
They are unlikely to respond to overt marketing efforts and hard–sell tactics.
Distribution
Yellow Tail's success in US market is attributable in part to its partnership with W.J. Deustsch & Sons, which gave them immediate distribution in 44
states. Deustsch also imports Georges Duboeuf, which often sells at a similar price point to Yellow Tail and makes an annual splash with the release
of its Beaujolais Nouveau. As demand for Yellow Tail has grown, management looked for ways to build its retail presence. Yellow Tail partnered with
warehouse outlets such as Wal–Mart/Sam's Club, Target and Costco. Yellow Tail also has a presence in Whole Foods organic supermarket and White
Hen convenience stores. The goal in acquiring this distribution is to make Yellow Tail available everywhere and for all occasions– from a late night
run to the convenience store to a fabulous, organic meal.
Product Packaging
Yellow Tail's simple and elegant packaging made it easy to understand the varietal being purchased and supported the brand's quality image. However,
Australian competitors have begun to innovate. Banrock Station is exploring the Wine Box and The Little Penguin has begun distributing single
serving wine six packs. Yellow Tail management wondered whether it made sense to offer a twist off top instead of the cork to enhance the
convenience of a brand that was consumed everywhere. Yellow Tail was also considering the introduction of wine six packs

Australian Wine Industry Report
––––––––––––––––––––––––––––––––––––––––––––––––– ––––––––––––––––––––––––––––––––––––––––––––––––– Global and International
Business Contexts Australian Wine Industry Report Word court: 2690 TABLE OF CONTENTS Chapters 1.Introduction 1.1 Company background and
brand concept 1.2 Importance of Diversity and cultural different between European & Australia 1.3 Develop a model and factors of buying behavior
between European & Australia 2.Porter's National Diamond model 2.1 Factor Conditions 2.2 Home Demand Conditions 2.3 Related and Supporting
Industries 2.4 Firm Strategy, Structure, and Rivalry 3. Strategic evaluation between European & Australia 3.1. Measurable 3.2. Accessible 3.3.
Substantial 3.4. Actionable... Show more content on Helpwriting.net ...
He points out that, all around the world's organizations will have to deal with managing diversity globalization not just in their countries. America's
workforce has highly concern over how cooperation can best manage their human resources such as motivation, training in increasing diversity
environment. Therefore, this paper is direct toward what is the different between equal opportunities and managing Diversity, what is globalization's
consequence for industries, HRM in international's values and organization behavior. Besides, it reflects that how it can link to change between
European and australia. This paper not only direct toward how an organization can expand its international business opportunity and globalization, but
also get the analysis how an company create new environment to richer solute their problem which with the advent of globalization between European
and Australia. 1.1Company background and brand concept ChГўteau Lafite, On 8 August 1868, which was under public sale as part of the
Ignace–Joseph Vanlerberghe succession ChГўteau Lafite Rothschild for the preceding period. Just 3 months after the purchase, Baron James passed
away, and Lafite became the joint property of his three sons: Alphonse, Gustave and Edmond. The estate then included 74 hectares of vineyards
Nowadays, the company believes that Australia is the important

Global Wine War 2009, Old World Versus New World
18–10–2011 Authors:Femke de Jong– s2226197Martje Kiemel – s2247852Fatima Mourhiya – s2161516Linda Verkerk– s2224194| | case paper:
global wine war 2009|
| case paper: global wine war 2009|
Preface
The assignment for this week was to write a paper based on the case Global Wine War 2009: New World versus Old. We experienced that it was an
interesting case considering both Porter's five forces model and Resource–Based theory, because they give two different perspectives of competitive
advantage: Outside in and Inside out. Besides that we could have a closer look at innovations and what they mean for the competitiveness in the world
wine market. In this paper we make an effort in explaining what the main aspects ... Show more content on Helpwriting.net ...
For example, the Appellation d'Origin ControllГ©e (AOC) law in France. Italy followed France and also introduced laws and regulations. Producers
supported these laws and regulations, they saw this as an opportunity to differentiate their wine and raising the entry barriers. In a later stage other
regions in France were given the, usual lower ranked Vin DelimitГ©s de Qualite Superieure (VDQS) and the, even lower ranked Vin de Pays,
inexpensive but very drinkable wines for French tables and increasingly for exports. Although this movement was quite rigid, due to a belief that
quality was linked to terroir.
A New World was born
In the last quarter of the 19th century, the 'phylloxera' from the 'new world' caused the devastation of the French vine stock which led to an enormous
decrease of wine supply, while demand stayed at the same level. The French solved this problem by importing vine roots from the US that were
resistant for the 'phylloxera'.
At this point, the New World outperformed the Old World. Compared to the Old World, the New World had several advantages. First, suitable land
was widely available and less expensive. Second, the New World began to experiment with wine technologies which led to great innovations in the
wine industry. Because of these innovations, the costs of producing a tonne of wine in the New World decreased drastically compared to the Old
World. The third advantage of the New World occurred in the distribution. The New World wine companies

Origin Of The Wine Equalisation Tax
Introduction Wine production is a major industry in Australia that is vital to the nation's economy. In Australia, wine is subject to two taxes. Wine is
subject to the Goods and Services Tax as well as the Wine Equalisation Tax. The Wine Equalisation tax is a values
–based tax that is placed on all wine
that is consumed in Australia (Wine Equalisation Tax, 2015). It applies to all grape wine and grape wine products that have a minimum alcoholic
volume of 1.15% (Wine Equalisation Tax, 2015). Furthermore, it affects wine manufacturers, wholesalers, and importers (Goods and Services Tax,
2015). Though it may seem odd to implement an additional tax to a specific group of products, the wine industry has been subject this type of tax
since 1930. ... Show more content on Helpwriting.net ...
Clearly, wine taxation is a complicated process.
History of the Wine Equalisation tax Interestingly, the Australian wine industry has been subject to a variety of supplemental taxes since as early
as 1930 (Lang, 1999). In 1930 a general sales tax of 2.5 per cent was applied to Australian wine (Stubbs 2013). This sparked an outrage among
winemakers. The winemakers were frustrated because beer was one of the few items that was exempt from the tax, and they felt that wine should be
exempt as well (Stubbs, 2013). However, the winemakers failed to realize that beer was not included in this sales tax because it was already subject to
the excise tax (Stubbs, 2013). Fortunately for the wine makers, they were able to persuade the government to remove this tax on wine. As a result,
Australian wine was added to the list of exempt items in 1931. Australian wine then remained tax–free for several decades. The next tax on Australian
wine occurred in 1970 when the federal budget proposed to place a moderate excise of fifty cents per gallon on locally produced grape wine as a
result of increased wine consumption (Stubbs, 2013). Another possible explanation for this tax on wine was to take advantage of the profitability of
this industry, as well as to be fair to the heavily taxed beer industry (Stubbs, 2013). In addition to the tax on local wine, this proposal also included an
increase of fifty cents per gallon on imported wine. This

Global Wine War Case 2009
Global Wine War 2009 : New World versus Old
How were the French able to dominate the worldwide wine trade for centuries ? What sources of competitive advantage did they develop to support
their exports ?
France and the Mediterranean region is closely tied to the Wine History. It has started since the Roman Empire, and has been fully integrated to the
European culture with the Christian era : Monasteries planted vines and built wineries. The nobility started also planting vineyards as a mark of
prestige. In this early market, France has been dominant thanks to key advantages :
1. Factors Conditions : First, their geographic and climatic features played significant role. As France is in the middle of Europe culture with suitable ...
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Taking these markets under their umbrella would lend credence and value to Chilean and Argentinean wines and also open doors to penetrate the
growing South American wine market which is not nearly as saturated as other markets. Trading industry know how for access to cheap land and
labor is becoming more and more of a necessity with the growth of globalization. Taking advantage of established new world innovations would also
be seen as an easy way to increase productivity of small lots.
The relatively small lot size which divides the old world into many distinct regions is a crippling handicap. If the smaller wine lots were able to
coalesce into cooperatives, they would be able to market more efficiently due to increased resources. Also, despite the originality of the Old World
wines, perhaps a break with traditional methods could increase the marketability with the fresh generation Y market.
Focusing these revamped marketing efforts in the Asian market with a keen eye towards ensuring the "distance" problems are resolved as they arise
would also give an edge to the old world.
By attempting to pull out of the "red ocean strategy" and moving more towards the "blue ocean strategy" the old world could feasibly remove many of
the aspects of competition that are harming it currently. Besides the Far Eastern market, there are possibilities in Canada (who shares many old world
ties), the Middle

The Price Point Of Wine
Executive Summary
The report will analyse and expose the various factors that contribute to determine the price point of wine factors including the labour cost to grow
grapes and produce wine, the size and reputation of the vineyard and the exclusivity and scarcity of the wine. Studies have shown that the global wine
market is divided into four quality segments or categories known as basic premium, popular premium, super premium and ultra premium. Input costs
for single vineyards have been divided into five categories known as direct, labour, mechanisation, and maintenance and general costs. Hedonic pricing
and statistical analysis review qualities of wine that induce to price differentiation Studies have shown that different regions ... Show more content on
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2. Wine categorisation and marketing decisions
As Perrin & Lockshin (2001) and Blok (2007) state, input costs must be related to the retail segment prices or price points that are given to wines.
According to studies taken by Ernst & Young Consulting in 1999, global wine market is divided into four quality segments or categories (Perrin &
Locksin, 2001). These categories are known as basic premium, popular premium, super premium and ultra premium. When the winemaker
acknowledge the categories of their various wines they will know which are viable to produce in relation the retail price point that has been given.
Studies done in Australia during 2001 by the wine journal industry emerged with a very similar quality segment system which is divided in four
categories as well; Commercial wines, Semi–premium wines, Premium wines and ultra–premium wines. Various winemakers have stated that there is
only a hedonic difference between the last two categories (Blok, 2007). Retail distribution channels will therefore vary between wine categories as the
winery management determines which channel to target. Depending on quality and quantity the winery could select to distribute for wholesalers,
retailers, cellar doors, direct consumers or a combination of these (Heijbroek, 2003; SCSD, 2010).
Marketing, advertising and distribution are considered overhead costs as they are not part of the production process. Marketing

Global Wine War
Global Wine War
By Christopher A. Bartlett
Case Analysis Report
Introduction
The concept of production and sale of wine was originated in the European countries known as the old world according to the article "Global Wine
War 2009: New Word versus Old" these are; France, Italy, Spain and Greece. Here thewine culture was developed mainly due to the habits of religion
and high society which caused them to have the highest consumption per capita in the world, creating a very attractive and important industry for the
governments of those countries.
On the other hand, countries known as the New World, have advanced in this industry breaking paradigms, using marketing strategies that allowed
them to gain market share and to weaken its ... Show more content on Helpwriting.net ...
Within the distribution variable, new world countries are able to skip a step in the value chain, taking better control of it, coming directly to retailers
without going through distributors. This has helped them to quickly address changing trends and demands of the consumer.
Within the marketing umbrella, new world producers had broken paradigms using wine box packaging for sale and creating new segments of wine
classifying these by the type of grape, which caused that consumers begin to compare what kind of wine to buy, its origin, grape, and quality before
buying.
Finally, the governance factor has played an important role, through their legislators and industry associations from each country. Originally, France
began to tax to owners of vineyards, as it started to be a major industry, which was very attractive to the government, while in New World countries
there is more freedom to produce and sell wine internally and for its production and export.
The combination of these factors made the old world countries lower their market shares, the per capita consumption, while new competitors were
created mainly in the New World countries that have managed to respond faster the consumer needs.
3. What advice would you offer today to the French Minister of Agriculture? To the head of the French wine association? To the owner of a

Wine Strategic Plan Essay
I. Executive summary The quality and reputation of wellington wine have a key role to play in strengthening wellington wine's brand promise of being
a vibrant and welcoming place that celebrates the good things in life. Wellington wines core brand attribute of being Australia's home of exceptional
wine and produce, complements other core brand attributes of un spoilt nature at close proximity, enterprising tradition of creativity and innovation,
and a beautiful city and festival spirit. The Strategic Plan target is to achieve an increase in Australia wine market from $50 billion in 2011–2012 to
$57.5 billion in 2012–2013. The wellington strategic Plan identifies the priority strategies to achieve this target. One of these... Show more content on
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* Lack of resources for grower organizations to meet increasing demands for relationship management in the wine industry value chain, with
government and the general community * Lack of capital for small growers and wineries to fund new initiatives and market opportunities Opportunities
* To grow the market for the future of this company will be win more market share in line with increasing Australia wine consumption, * With the
growing consummation of wellington wine in Australia market line increasing per capita wine consumption. * Promoting the wellington wine for food
service and hospitality sectors in amongst Australia and overseas traveller, promoting worldwide who are seeking quality branded wines building high
level collaboration in the value chain for increasing competitiveness in the world wine market, * Developing wine grape grower relationships with the
Australian Government through the Industry Partnerships Programmers. Threats * There are a number of very serious economic threats that cloud the
short term outlook. * Domestic inflation is high in Australia, the governments keep rising the taxгЂ‚ * Production costs are

Production Of Wine Production : Viticulture And Wine Making
Viticulture denotes to the cultivation, growing, and harvesting of grapes for the means of wine production. It is a global agriculture activity that
encompasses the production of wine at vineyards by the use of grape growing. Viticulture is a rich and thriving industry which is demonstrated through
of the aspects of its nature, spatial patters, and future directions of viticulture on a global scale.
On a global level the wine industry involves two major undertakings: viticulture and wine making. Viticulture is a branch of the horticulture science,
exploring the production, study, and science of grapes, while winemaking refers to the production of grapes in order to produce wine. A variety of
wines can be made including red wines, white ... Show more content on Helpwriting.net ...
These specific climate conditions assist in growing grapes to their desired quality to produce wine, rarely are grapes grown out of these regions with
growers having to adapt to local conditions.
Globally, viticulture spatial patterns can be partly identified by a large new world grape growing increase. According to table 1.1 China has
overtook the old world countries in grape growing at 14% globally, a large increase from China's previous position in 2005. Although with this
increase of grape growing in China new world countries still account for the largest area of vineyards. There are 7,519,000 million hectares of
vineyards globally with Spain having the largest amount per country at 1.02 million as seen in
Table 1.1: Grape Growing Trends. in graphic 1.1. France, Italy, and Spain together account for 59% of all wine exports and Chile, Australia, and the
United States 14.4%. Continuing the lead of old world countries in viticulture with new world countries global stance steadily increasing.
The current trends in global wine consumption and production are exemplified by new world and old world wine patterns. The global wine industry
consumption patterns are relative toward the production patterns, with many top producing countries also being the top consuming countries. As seen
in the below graphic 1.1, France, Italy, Spain, and the United States all come out ahead in being the worlds top four wine producing countries.

Analysis of the World Wine Market Essay
Analysis of the World Wine Market
TABLE OF CONTENTS
1. Introduction............................................................... 1
2. World wine producers...................................................... 1
3. World wine exports..........................................................2
4. France productions, exports and international image................3
5. Success of New World over the Old World : key factors..............4
6. Evaluation of different strategies......................................5–8
6.1 Premium & Standard wine market
6.2 Creation of an accessible French brand
6.3 The Global wine company (acquisitions and mergers)
6.4 Appellation d'origine controlee and competitive disadvantage
6.5 Protectionism versus being marketing oriented
7. World wine market: long term predictions.............................8
8. Conclusion..................................................................9
1. Introduction ... Show more content on Helpwriting.net ...

In the most recent years, domestic sales of wine has declined constantly. The wine consumption is becoming more occasional. This is partially due to
an aggressive anti–alcohol campaign and driving restrictions set by the local government, but also facilitated by a lack of marketing strategy: the
wine market is loosing touch with the youth (the average age of wine drinker is gone up from 35 to 55) and young people are getting more keen to
beer or alcohol pops.
Lowered domestic sales may result in a greater emphasis on exports, however the recent trend showed how French exports continue to loose market
share to the New World (see diagram below).
Global Trade Atlas–Global Trade Information Source 2004
Considering France international reputation and image, it is useful to analyse its strengths and weaknesses, taking into consideration the important
differences existing between standard and premium market.
Strengths: France remain quality leader in the premium market; its international image express Sophistication, Tradition and Charm.
Weaknesses: There are many weak points to be addressed . The puzzling classification and labeling, the unreliable quality, the rigid "appellation
d'origine controlee" which dictates strict rules on methods of production (see more details on par.6.4) . Its international image is often seen as

BSBMKG605B Evaluate International Marketing Opportunities...
Market review
Submission details
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Instructions to Students
1. You must accurately complete the Student Assessment Pack.
2. Your Assessor may want to discuss written answers with you to get further evidence of your understanding and to check that it is your original work
3. You need to submit Assessment Cover Sheet for each assessment.
4. You are permitted to use dictionaries and to seek support, as required.
5. Where your work has been deemed as unsatisfactory, you will be permitted to resubmit the assessment. Refer to RGIT reassessment policy and
procedure.
6. Unless the assessment task specifically allows pair work or group activities such as ... Show more content on Helpwriting.net ...
Your assessor will be looking for: whether you have clearly identified a viable international market for entry by the organisation outlined in the case
study provided whether you have conducted sufficient research to assess and analyse the market a market review report that includes detailed research
organised under the headings listed in the procedure.
Adjustment for distance–based learners: no variation of the task is required a follow–up interview may be required (at the discretion of the assessor).
documentation can be submitted electronically or posted in the mail.

Case study: Bonatelli Wines Pty Ltd
Bonatelli Wines is located in the heart of the McLaren Valewine district in South Australia. A producer of fine boutique red wines, the winery is
located on a 65 acre property surrounded by estate vineyards producing Cabernet Sauvignon, Shiraz and Merlot.
The business is owned and operated by Tony Bonatelli and the mission is simple: produce quality, boutique wine at a reasonable price, with the aim of
building customer loyalty and securing repeat purchases. Tony's goal is to establish and maintain a thriving family business that provides an enjoyable
lifestyle and comfortable standard of living.
In Australia, Bonatelli Wines has no branded product for sale, initially selling its produce in bulk to larger wineries. However, they have now
successfully launched a range of bottled red wines

Brl Hardy Case Study
Case Study 1 : BRL Hardy: Globalizing an Australian Wine Company
To:Chris Day, Group Strategic Planning Manager (BRL Hardy)
From:Strategic advisor
Re:Evaluation of BRL Hardy's strategy for today and tomorrow
Table of Contents:
1.Report Objectives
2.Executive Summary
3.Industry Background
4.BRL Hardy Background
5.Issues within the Wine Industry
6.Implications for Attaining a Position of Competitive Advantage
7.Recommendations
1.Report Objectives
BRL Hardy wants to understand the relevancy of its current group strategy within the wine industry today and study the viability of this strategy
moving forward. In particular, BRL Hardy wishes to understand the issues and implications that will be encountered by the... Show more content on
Helpwriting.net ...
Given wine's history, the market for wine is almost truly global. However there is disparity within the "development" of the consumers within different
segments of the market, the segments being largely geographically defined. This development is often tied to disposable income, whereby those with
higher disposable incomes have the available resources (time and money) to become educated in how to choose a "quality" wine. The biggest markets,
particularly as export markets from Australia, are the U.K., U.S.A., Germany and Japan (Australian Wine Industry Association, courtesy of Exhibit 2 of
the case study).
The producers of wine are segmented and again this segmentation is geographically based. There are the "Old World" producers from Europe: France,
Italy and Spain. Then there are the "newly" emerging "New World" producers from U.S.A., South America, South Africa, Australia and New Zealand.
Most wine produced is sold within the country of production.

Australia's wine industry is relatively young (a couple of hundred years) but well–developed technologically. However despite being the second largest
exporter outside of European countries, its exports only account for less than 2% of world wine production (2.5% by value). There is a well crafted
Australian national wine brand that is well respected internationally and attracts premium prices for Australian wines in most

Market Segment Analysis to Target Young Adult Wine Drinkers
Market Segment Analysis to Target Young Adult
Wine Drinkers
Elizabeth C. Thach
School of Business and Economics, Sonoma State University, 1801 E. Cotati
Ave., Rohnert Park, CA 94928. E–mail: Liz.Thach@sonoma.edu
Janeen E. Olsen
School of Business and Economics, Sonoma State University, 1801 E. Cotati
Ave., Rohnert Park, CA 94928. E–mail: Janeen.Olsen@sonoma.edu
ABSTRACT
Consumer segmentation in the wine industry takes on many forms: demographic, geographic, behavioral, and others+ In the United States, one of the
most promising new demographic segments is the
Millennial or Echo Boomer segment, which is being targeted by many consumer industries due to its size and buying power+ For the wine industry, this
group currently fits ... Show more content on Helpwriting.net ...
geographic, which is based on where the customer lives, such as country or city; ~2! demographic, which is based on age, gender, income, social
class, and so on; ~3! psychographic, which is based on lifestyle and personality; and ~4! behavioral, which is based on occasions, benefits, usage rate,
readiness to purchase stage, and so on+ ~ Zikmund, 1999!+
In the wine industry, some of the most extensive research on market segmentation has come from Australia+ One of the premiere studies was that of
McKinna, in which he focused on the geographic segment of consumers in the South Australian wine industry, and then was able to divide this
consumer grouping more specifically into a psychographic segmentation based on five wine lifestyles ~ McKinna, 1986!+ This research was further
expanded upon and empirically validated by a cadre of other wine marketing researchers ~ Bruwer, Li, & Reid, 2001; Hall & Winchester, 1999;
Johnson, Ringham, &
Jurd, 1991; Spawton, 1991a!+ The most recent empirical findings using this lifestyle segmentation suggest that the following five consumer segments
are confirmed in

The Competitive Advantage Of The Wine Industry
In the world of increasingly global competition every nation want to prove its product as the best in the world. This phenomenon is called the
competitive advantage of the nation, this can only be created and sustained by immense sense of product knowledge, competition domestically and
internationally. Wine industry is the one which faces the competition between the traditional wine makers of the old world and the sophisticated wine
producers of the New world. The healthy competition among the producers and suppliers makes the consumers successful by providing the best
quality. The Old world refereed here constitutes the countries in Europe specifically France, Italy and Spain and the New world refers to US, Chile,
Argentina and Australia. France's dominance of the wine industry has increasingly come under threat from emerging wine producers who are more
aggressive in marketing their product in the markets previously dominated by France. Although France is still the world's largest wine producer, it has
seen a substantial decline in its global sales over the last one decade arising from a number of factors; some of them internal and others which are
external. In this case study we will be discussing about the Diamond of National advantage and how the determinants creates the national environment
in which the companies compete with respect to the Wine industry. The

The Australian Wine Industry
CONTENT
TitlePage
Introduction В– Background & Issues1 – 2
Financial Analysis3 В– 8
Summary of Financials9 – 13
Significant key opportunities and risks for the company14 – 15 and investors in McGuigan
Other financial and non–financial factors that impact upon 16
McGuigan 's performance and attractiveness as an investment opportunity Limitations of the analysis & implications of these limitations for 17 – 18
any investment decision
Appendix A: References19
Background & Issues
The Mcguigan interest in the Australian Wine Industry goes back four generations. Owner Patrick McGuigan the first of four generations to enter the
wine industry was a dairy farmer by trade.
Percy ... Show more content on Helpwriting.net ...
2.41:1
Quick ratio

2005 ($ '000)2004 ($ '000)2003 ($ '000)
12728+361288+
120698
124905
= 494714
124905
= 3.96:1 2654+332641+
126534
135304
= 461829
135304
= 3.41:1
773+270452+
125028
105775
= 396253
105775
= 3.74:1
Current Cash Debt Coverage Ratio
2005 ($ '000)2004 ($ '000)2003 ($ '000)
2523
124905+135304/2
= 2523

130104.50
= 0.019 times 5768
135304+105775/2
= 5768
120539.50
= 0.047 times (10040)
105775+119523/2
= (10040)
112649
= (0.089) times
Receivables turnover ratio
2005 ($ '000)2004 ($ '000)2003 ($ '000)
320422+47628
120698+ 126534/2
= 368050
123616
= 2.97 times 262025+43683
126534+125028/2
= 305708
125781
= 2.43 times
248381+35069
125028 +87486/2

= 283450
106257
= 2.66 times
Average collection period in days
2005 ($ '000)2004 ($ '000)2003 ($ '000)
365
2.97
= 123 days 365
2.43
= 150 days
365
2.66
= 137 days
Inventory turnover
2005 ($ '000)2004 ($ '000)2003 ($ '000)
(276939)
60018+51176/2
= (276939)
55597
= 4.98 times
(216777)
51176+32271/2
= (216777)
41723.5

= 5.19 times
(209354)
32271+15817/2
= (209354)
24044
= 8.70 times
Average Days in Inventory
2005 ($ '000)2004 ($ '000)2003 ($ '000)
365
4.98
= 73.29 days 365
5.19
= 70.32 days
365
8.70
= 41.95 days
Solvency Ratios
Debt to total assets ratio
2005 ($ '000)2004 ($ '000)2003 ($ '000)

India 's Promotion Of Wine Tourism
"VITICULTURE AND VINIFICATION" TWO FUNDAMENTALS IN PROMOTION OF WINE TOURISM IN INDIA
Dr. Bharat Sharma
Head of Department, Hospitality & Business
Australian Education Academy, Melbourne Australia
Email: bharat4sai@gmail.com
Abstract:
'With world economy struggling in its way and looking for alternative options, India's wine tourism is poised to achieve a great boost if right direction
and promotion are given. Even though wine production has a long history in India, there has not been much of growth in this Industry for a long time
until recently, where some results are surfacing.
This paper explores tourism opportunities in promoting viticulture and vinification as a tool for development of wine tourism which in return has a
wider ... Show more content on Helpwriting.net ...
To cater these potential customers we are in dire need of quality professionals for current and future job market in Hospitality Industry. With the
promotion of wine tourism, F &B service professionals with right skills are needed to deliver required service. In the current scenario where people
have started to use spare money and time, there is a wide scope of introduction of wine as a drink with food in general masses. As we have
burgeoning middle class with spare money and time, there is big market to cater at home front.
The process of preparation, production, storing and service of wines itself involves lots of employment opportunities and economic potential. With
cheap labour in India we can do lot more than developed countries of west and give good competition in quality and price for the production and
preparation of quality wines. India can certainly be favourite outsourced destination for production of quality grapes for wine production and even
become producers of finest wines.
As vinification requires professionals to prepare wine hence promoting vinification will enhance many outlets for source of wine as a drink along with
dinner, rather than spirits. Once the difference of spirits and wine is established, we will see a lot of demand for wines.
Hence viticulture & vinification can bring International recognition to Indian wines and due to cheap labour India will see a boom in wine tourism. At
the same time we will require

The Rules And Regulations On The Areas Of Global Wine...
This report is analysis of the rules and regulations in the areas of global wine industry. With the emergence of "New World" players in the global
wine industry has been lost a lot of "Old World" market share (). Initially, France, Italy simply laughed processing technology of the new player, such
as U.S and Australia. However, it soon became apparent that the new traditionalwine production poses a serious threat to those traditional winemakers.
The French in particular were hurt when they began to lose its coveted in the world market share as British markets to Australian. The main issues
discussed in this report are what are similarities and differences in the ways between the New World and Old World wine producer.
Introduction
Only the strong can survive and develop, which is common to all aspects of the world. In the wine industry, "New World" challenges "Old World"
and gradually takes the better position in the market competition. The report recognizes the reasons given case specific analysis pleading wine. As a
result, the qualitative analysis of the regions wine will be the main methods of reasoning of this paper. The truth is disclosed in the "New World" how
comparative to the "Old World" wine industry.
The Base–viewed between "Old World" and "New World" wines
There are nearly 70 countries producing wines all around the world. These producers divide into "Old Wine" (e.g. France, Italy) and "New Wine" (e.g.
U.S, Australia) (). The former has more than 1000

The Valley Wine Company Increase Production Of Good...
Executive summary
The big goal and major objective of this plan is to enable The Hunter Valley Wine Company increase production of good quality wine to meet the
increased demand for wine in China, Singapore, Japan, South Korea and other Australian and International major wine distributors which occupy a
significant niche in the Asian wine markets. Hunter Valley Wine Company is facing tough competition from other Australian wine distributors who are
beginning to exert pressure to either increase production of high quality wines or be faced out of the market. Australia has been accredited with
production of high quality wines and the demand for the product is overwhelming in Asian markets. Other objectives set to be achieved by ... Show
more content on Helpwriting.net ...
They will also be required to evaluate whether the objectives are met by carrying out annual assessments and reviews.
Introduction
HVWC was established in 1990 by the Smith family and over the years, the company has managed to upscale its production by increasing production
resources, production capacity and improving the distribution mechanisms. Though the company has struggled to keep up with the quality demands,
viticulture and viniculture studies have however enabled the company see remarkable developments in increasing quality to the extent that the
company has managed to collect various awards and gain international recognition as high quality wine manufacturers. This plan is therefore set to
promote strategic effort that will steer the company's success further and will be based on information gained from:
1.Industry research
2.Survey of international markets
3.Survey of market and consumer trends
4.Distributor roundtables
5.Discussions with major retailers
6.Future assessments of growth in wine markets
This plan also discusses the challenges facing HVWC and the corrective measures aimed at addressing these challenges. The plan also directs and
allocates administrative duties to the HVWC board and will include:
1. An annual written review of the advancement, challenges faced and objectives already achieved;
2. Periodic evaluations from committees giving the

The Consumption Of Wine Consumption
1. Introduction
Forecasting is an essential part to all business as this support the direction the business will be heading. Looking through wine consumption through
previous years will help forecast the future years. The consumption of wine is growing every year worldwide. Australia is the largest country that can
produce red wines, white wines and other wines in every climate and soil type found (Australian Government, 2014, para. 14). This report will include
a line graph showing the forecast total apparent consumption in terms of volume of beverage for 2006–2015, a line graph showing the forecast per
capita consumption in litres, who and the purpose the forecast is being used, a line graph showing the centred moving average for the ... Show more
content on Helpwriting.net ...
It shows that the actual volume of pure alcohol and the forecast is nearly the same. It has increased slightly a little but not dramatically. For the actual
result of volume of beverage and the forecast it nearly the same as well, however the forecast increased in 2014 and 2015. In 2007 the forecast
decreased.
4. Whom and the purpose the forecast is used
The forecast used in this wine consumption shows different trends in the future. Forecast is using previous data to determine the future information in
the wine industry. Hence, forecasting is important as this can predict how much white table wine, red table wine, other wines and the total wine
consumption for the future. An example can be liquor shops because they can use the forecast from the wine consumption to see how many wines are
being bought from customers in the future as this can help the liquor shops determine how many wines they need to buy to supply for the customers.
Also bars might like to look through the volume of pure alcohol and the consumption from customers to see how many they will need to purchase.
However, forecast is never accurate, it is an estimation of numbers for managers to look at so they have a number to look at so they can purchase the
products but forecast is a number that is close to the actual result.
With forecasting the per capita consumption for wines, Australia's government can use the results from

Wine Making: The Malbec Grape Essay
Malbec grape
Malbec is a one of the purple grape varieties which is belonging to Vitis Vinifera used for red wine making. Because Malbec is one of the six grapes
permitted for blending red Bordeaux wines, it has become popular and widely grown in South West France in last several decades. Moreover, in
Argentina it has become the leading variety. The Malbec tends to have a very dark inky color and robust tannins, and usually it is berry fruit flavour and
spice finished. It is also called Auxerrois or CГґt Noir in Cahors, called Malbec in Bordeaux, Pressac in other regions, and it has extensive more than
50 varietal synonym names (Robinson, 1986).
History of Malbec
Malbec is originated in Cahors region in South West France, and widely planted ... Show more content on Helpwriting.net ...
The best growing conditions for Malbec is the combination of warm sunlight in daytime, cool temperature in the night, runoff for irrigation and a long
growing season. Generally, the vineyards in a high altitude are suit for planting, and "the best suited vineyards are at the altitude between 2000 and
3500 feet above the sea level" (Franz, 2004). The well–drained soils and well irrigation are also required. In addition, the Malbec variety is also very
sensitive to viticultural hazards, such as frost, and more susceptible to grape disease such as Downey mildew. However, with the development of new
clones techniques and vineyard management, these potential problems can be controlled to a large extent ("A short history of Malbec"). As a result,
the Malbec regions are not only restricted

Wine As A Alcoholic Beverage That Can Be Easily Evaporated...
1. Introduction
1.1What is wine?
Wine is an alcoholic beverage that can be easily evaporated while left in room temperature. The plant source of producing wine is grapes. Common
examples of grapes that are used to produce wine are Chardonnay, Cabernet sauvignon, Gamay and Merlot. To obtainwine, the plant sources that are
grapes that consist of sugar must be crushed and added with water to produce mesh for fermentation with the presence of yeast. During fermentation,
the yeast feeds on the sugar and results in producing carbon dioxide and ethanol which is known as alcohol.
1.2 Types of wine
Wines can be categorized into two which are old world wine and new world wine. The countries that produced old world wine included France, ... Show
more content on Helpwriting.net ...
The most famous producer of sparkling wine around the world is France and the sparkling wine is named as champagne. Fortified wine is also
known as liqueur wine. Fortified wine is light wine which added spirit or brandy and it contains 15% to 22% alcohol content. Fortified wine is not
spirit but is alcohol. These are flavouring products which taste sweet. The well–known fortified wines around the world are sherry which is from Spain,
Port from Portugal and also Vins doux naturels from France. Aromatized wines is also known as vermouth and it is basically from light wines which
added with spirit and flavouring. For example, Cinzano, Dubonnet, Martini, Noilly Prat and Chamberry. The alcohol content of this products is around
15% to 22%, same as fortified wines. Aromatized wines can be serve as aperitif.
Next will be introduce about the red wine. Red wine are made from the red grapes and fermented the grape juice which contain sugar. The grapes that
using to made the red wine for examples Merlot, Pinot Noir, Gamay and others. The alcohol that contain in red wine average are 10% to 15.5%. There
are many red wine for example Shiraz, Barbera, Pinot Noir, Tempranillo and others.
Besides, white wine are yellow or yellow– gold in colour. For the white wine the white grapes are not give the colour to the wine. White wine are
made from the white grapes for examples Chardonnay, Colombard, Chenin Blanc and others. The alcohol that contain in white wine average are 10% to

Wine War
CASE REPORT: Global Wine Wars: New World Challenges Old
(Harvard Business School Case # 9–303–056) NMI
1. How did the French become the dominant competitors in the increasingly global wine industry for centuries? What sources of competitive advantage
were they able to develop to support their exports? Where were they vulnerable?
French wine makers also face challenges that are not internal to the industry. For instance, France lost market share in the United States due to
informal boycotts in the wake of the Iraq war. The rise of the euro against other currencies, such as the 30% increase relative to the dollar in the last
few years, has put French wines at a comparative cost disadvantage. But consensus among experts is that the ... Show more content on Helpwriting.net
...
However, it quickly became apparent that the newcomers pose a serious threat to the traditional winemakers. The French were especially hurt when
they began to lose their global market share as well as the coveted U.K. market to the Australians.
Allows analysis of the way in which newcomers can change the rules of competitive engagement in a global industry. How incumbents can respond,
especially when constrained by regulation, tradition, embedded values, and a different set of capabilities than those demanded by the emerging market
by changing consumer tastes and market structures.
The case contrasts the tradition–bound Old World wine industry with the market–oriented New World producers, the battle for the US market, the most
desirable export target in 2009 due to its large, fast–growing, high priced market segments.
REINVENTING THE MARKETING MODEL: New World producers revolutionized the packaging and marketing aspects of wine making. Americans
and Australians greatly impacted wine packaging by replacing the Old World standard liter bottle with a half–gallon flagon in the U.S. and the
innovative "wine–in–a–box" package in Australia. Australians have been praised for this idea because boxed wine not only saves on shipping costs but it
has made storage easier for consumers. Australians have also begun to use screw on caps rather than the traditional corks on premium wines; this is to
prevent spoiling due to deficient corks. On the

Taylor Wines Essay
Taylor wines is a family owned Australian premium winery that has been the best named winery in San Francisco and in the New York international
wine competitions. Since they established they have bagged many critical acclaims including many international awards with the recent 19 gold medals
with the 22 wines in San Francisco and their Jaraman Shiraz which hah been named shiraz of the year recently at the New Yorkwine competition. The
total awards sum up to about 3800 medals, 47 trophies, 418 gold medals and 984 silver medals in just over 30 years. With their vision of being
"Australia's best wine company and proudly family owned" they believe that they have to work extremely hard in order to achieve financial targets and
strategic goals ... Show more content on Helpwriting.net ...
Due to this, the wineries which were mostly family operated and were financially in support of other streams of income. They took support of the
limited channels like the cellar door, mail order etc. to sell their premium wines. While as the larger firms used a variety of brands, obtained high
volume distribution channels via liquor stores and other retail outlets like the supermarkets. Since the consumer behavior was heavily influenced by
buying labels, these retail supermarkets were in the position to sell the premium wines at a discounted price. In addition to this there were many other
external factors that was impacting the industries growth. In spite of people showing willingness to support the domestic wine industry the Australian
dollar rose against most other currencies during the global financial crises of 2008–09 and caused a huge price movement. Also, due to the fair trade,
cheaper transport costs and increased interest in international products, wine was becoming internationally available. But this was easier for those
bigger firms who had ventured into international markets by investing into their local economies, which made things much simpler for the bigger
sharks and harder for the small family operated wineries. But the situation wasn't that bad back in 1969, when Bill Taylor and sons purchased 178 ha
of land in

Global Wine Wars Essay
1.Briefly describe the changing economic geography of the global wine industry in terms of production, distribution and consumption.
The Global wine industry has undergone a monumental change in terms consumer demand and more importantly in the ways it is produced and sold.
The consumption, distribution and production has migrated away from the restrictions and regulations of the Old World to the New World ways of
smart marketing, branding and serving to customers preferences.
Middle ages emerged as the time when Europe served as the niche market for premium wine. But by and larger grape growing and wine making
gradually became a fragmented business. Up to mid 20th century, wine was predominantly produced in European countries ... Show more content on
Helpwriting.net ...
It soon became home to premium and super premium wines. The standards and quality of the wines produced helped France gain a reputation in global
wine industry. France beat easily other countries in terms of import value.
Lastly, French producers were able to increase production and expand into the global market, as they took advantage of the fact that they were the first
to experience technology and innovations such as glass bottles, pasteurization and so on.
3.What theory or theories of trade best explain the French wineries' ability to develop their industry of wine in the 18th century?
The trade theory that best explains the development of wine industry in France is "mercantilism". Traditionally, wine was sold in bulk to merchant
traders– nГ©gociants in France. Another trade theory was "Absolute advantage" to some extent. By mid 18th century grape growing and winemaking
supported 1.5 million families and an equal number in wine related businesses. It was the country's second largest export. France, as an early entrant
into the wine industry, accrued First–mover advantages by becoming the first niche market for premium wines and thus gaining Economies of
Learning. The French government defined regulations and boundaries and codified them under the Appellation d'Origin ControllГ©e (AOC) laws of
1935. These set the standards for vineyards and wine makers in terms of varieties yields required growing practices and so on. Later, other wine
regions of France

Australian Wine Industry
1 Synopsis
Today as the world around us continues to age more and more people have an interest for premium wines. As Australia's economy continues to boom
some industries have taken a major hit over the last decade including Australia's wine industry even though it continues to produce some of the best
wines in the world. The report will look into the history of Australian wine and look at where things have gone wrong. The reports key findings will
reveal a relatively unknown winery in the town of Orange, called Belgravia that produces some outstanding wines. The results that have been presented
have been researched on various Internet resources, newspaper articles and journals. The writer has also contributed to the report with his ... Show more
A Short history of wine)
By the middle half of the 1800's Phylloxera, a disease in the vines destroyed over two thirds of the vineyards in Europe and by 1875 Australia fell
victim (John Beeston. (2008). History of Wine in Australia) However with the strict regulations implemented in Australia, South Australia's Barossa
Valley remained free from Phylloxera and today has some of the oldest vines remaining in the world.
By the 1980's domestic wine consumption per capita had reached 17.3 litres, as the 'bag in a box' an Australian innovation had been perfected. (John
Beeston. (2008). History of Wine in Australia)
In the Table Fig.1 below you can see and overview of the Australian wine sector in 2007, it shows Australia's biggest export markets as well as the most
produced varietals in the country the top being Chardonnay. In the last twenty years the Australian industry however has suffered and Bob Oatley
former owner of Rosemount got out at the right time and made a fortune. It was only in the 1980's that governments sponsored growers to pull out
their vines to overcome the glut of wine grapes. With low grape prices in the last seven years there has been debate for yet another sponsored vine
pull. (Nance Haxton (2006) "Grape Glut") Still today wineries continue to sell clean skins to try and combat their poor sales at basically a

Essay on Australian Wine
Wine it is a fundamental component of many Australian's day to day life, being closely related with both business and pleasure. Whether it be a quiet
drink on a Friday night to a career in wine manufacturing, wine affects the lives of many daily. Not only does wine affect the individuals of Australia,
it forms a lucrative industry, employing 28000 people in both winemaking and grape growing (2006 Census of Australia), with Australia being ranked
consistently as one of the top ten wine producers in the world. Wine production is a growing industry, with exports totalling $2.87 billion in 2006–2007
an increase of 4.4 percent over the previous year. Annually, Australia produces 1.4 billion litres of wine (Australian Government, 2010).... Show more
Fermentation is a process that has two distinct phases, these being; primary and secondary fermentation. Primary fermentation focuses on the addition of
yeast to crushed grapes. The yeasts multiply, via asexual reproduction, enabling the sugars found in grapes; glucose and fructose, to convert into
ethanol and carbon dioxide (author unknown, 2005), as seen below:
Glucoseпѓ Ethanol+Carbon Dioxide+Energy
C6H12O6пѓ 2CH3CH2OH+2CO2+Energy
Figure 2: equation for the fermentation process
Author Unknown, 2010
Therefore the greater the amount of sugar added to the grape juice (before fermentation), the greater the alcohol content at the end of the process. The
carbon dioxide produced is released into the atmosphere, whereas the ethanol is harnessed into the mixture.
After the wine has undergone primary fermentation, secondary fermentation begins. During secondary fermentation, the wine is sealed into an air–tight
container, prohibiting the entry of any new sources of oxygen. This stage of fermentation occurs much more slowly and allows the wine to further
improve its general flavour and aroma. This allows yeast to concentrate on fermenting over reproducing as oxygen is no longer available. The yeasts
will stop fermenting, once the alcohol content of the wine reaches a concentration of fourteen percent. This is because the yeasts can no longer survive
in

Essay on Industry Analysis Report the Australian Wine...
INDUSTRY ANALYSIS REPORT THE AUSTRALIAN WINE INDUSTRY 'The Boutique Producer' by 4 students (anonymous) Executive Summary
This report provides an overview of the Australian Wine Industry using Porter's Five Forces industry analysis framework and seeks to provide
recommendations based on the impact of the forces for a start up boutique producer. Through the use of Porters framework and the application of
economic theory, the report will provide detailed insight into the drivers of each force and the pressures that these forces put on the industry. These
insights will then be used to determine the competitiveness of the industry and formulate recommendations for a start up boutique producer.
Methodology... Show more content on Helpwriting.net ...
Cellar Doors. Agricultural Activities– Land Land is a crucial input to a start up boutique winery, and as previously discussed can also provide a
significant barrier to entry. From the supplier perspective, the bargaining power of the purchaser is highly dependant on the present market rates as
well as current government restrictions on the use of land and the subsequent availability of licenses . The availability and location to prime market
areas and geographic resources (such as water supply) drive the market elasticity demand factors governing land price. As such, site selection, soil
profile and climate , all critical to wine flavor and quality, will (thanks to geographical experience indicators (AWBC, 2008)) significantly drive up the
cost of land and determine the product that can be grown. General Agricultural Activities Agricultural equipment to support vineyard activities is
supplied by a number of monopolistic suppliers. These suppliers compete across various agricultural sectors and as such stock specific, yet substitutable
products that allow the purchaser some level of freedom in choice of supplier. This condition subsequently increases the ease of substitution (Porter,
1980). Vines Due to the potential destruction of

The Components Of Wine Prices
Components of Wine Prices When people walk in a wine shop or grocery store's wine aisle, there are often hundreds of wines with different price on
display. The consumer may wonder what is the difference between a thousand–dollar wine and a twenty–dollar wine. On the bottle of wine, a typical
label shows a lot of information. How to use those informations to evaluate the true value of wine definitely is a challenge. Even though consumer can
easily find the quality rating of wine which published by various wine writers and critics; however, the wine writers' opinion can influence consumer
perceptions. Therefore, analysis the internal and external impact on wine prices helps consumer make a wise decision. According to a wine marketing
research in Australian Marketing Journal, wine's brand name, geographic region, grape types, fermentation method and vintage date are the main
components that affect wine prices (Ling and Lockshin 19). Knowing where a bottle of wine comes from, what types of grape used and the reputation
of its winery can help consumer have an idea how much it worth. Wine is produced in many countries throughout the world, but only a few of
countries has developed a wine brand in order to obtain benefits from this industry (Aranda, Gomez and Molina 2057). Therefore, building brand image
is a necessary step for wineries to increase reputation and competitiveness. Successful wineries focus on providing customer satisfaction in order to
create higher reputation.

Chilean Wine
9–503–044
REV: NOVEMBER 17, 2005
DAVID ARNOLD HOWARD STEVENSON ALEXANDRA DE ROYERE
MontGras
Export Strategy for a Chilean Winery
In November 2001, Patricio Middleton, CEO of ViГ±a MontGras, a $7 million Chilean winery, was driving through the Colchagua Valley to meet
American journalists from Wine Enthusiast magazine. Looking at the endless vines that surrounded him, he wondered how those newly planted grapes
would find a market. Chile, the world's 10th–largest wine producer, had enjoyed an export boom in the 1990s and had grown to become the
fourth–largest wine exporter, its wines positioned mainly in the lower end of the fine–wines price range. (See Exhibit 1 for world wine production and
exports, and Exhibit 2 for price ranges.) ... Show more content on Helpwriting.net ...
Nevertheless, the industry remained fragmented, with the largest player, Californian E&J Gallo, accounting for 1.5% worldwide market share.1 The
industry was also in transition at the consumer and distribution levels.
Old World versus New World
The Old World wine industry, centered on France, Italy, Spain, Portugal, and Germany, was characterized by long
–standing traditions of wine
production, industry fragmentation, high levels of regulation from production to labeling and marketing, and strong domestic markets. Most Old World
wines were made from a blend of different grapes and were named after the growing regions themselves, such as Bordeaux, Chianti, or Rioja, which
resulted in considerable complexity of designation–for example, the French regulatory system included 450 different apellations d'origine controlГ©es
(AOCs, or registered origin names). The Old World philosophy of wine production was based on the importance of terroir (terrain), which assumed that
every vineyard was unique because of differences including soil, microclimate, topography, and the skill and practices of the winemaker. The New
World wine industry, dominated by Australia, the United States, South Africa, Chile, and Argentina, was more concentrated and more focused on
exports. In addition, the lack of stringent regulation in the New World had spurred innovation in production processes and a more scientific

Marketing
New World vs. Old World Wine
A great debate raging in the wine world today is over the differences between wine coming from the New World versus the Old World. Much of this
arguing quickly becomes obscured by emotions. Wine has the ability to create great passions. This in some way is proof of its greatness and
importance to humankind. However, beyond the prejudices and rancor this discussion has some valid points of contention.
Old world wines come from the "classic wine making regions" in Europe. New world wines come from everywhere else. The Old World can generally
date their origins of wine production back to the Roman Empire and beyond. Spans of time like this simply cannot be replicated by any other means.
Throughout this 2000+ ... Show more content on Helpwriting.net ...
Whatever the methods used many New World have managed to come up with a lot of good wine. In the case of Latin America and Australia and
South Africa this wine is often a very good value. The Southern Hemisphere growers are helped by a climate that changes little so there are fewer
vintage variations. However, many wine drinkers are of the opinion that this homogeneity has come at the cost of less interesting wine. Much of the
wine from these regions does not bear a recognizable thumbprint of the soil from which it sprung. A good deal of the pleasure of wine drinking is
developing the ability to recognize and grow fond of a certain region. By removing this element of the earth much of the interest in wine is reduced.
While generally deploring much of the wine of the New World, the Old World is being forced to take notice. Australian wine has displaced French
wine as the top import to the British Isles. Many traditional makers are employing some new techniques to insure a better, more marketable product.
This is generally not a bad thing as France for instance has always produced lakes of cheap swill. Lacking competition many growers and producers
were content to maintain the status quo.
As long as the Old World does not lose its intrinsic personality and deep relationship with the soil these trends can only benefit the consumer.

Grenache Research Paper
Grenache also known as Garnacha is one of the most widely planted red wine grape varieties in the world. It ripens fairly late, so it needs hot and
dry conditions such as those found in variuous parts of the Medertaranean. The Grenache grape is likely to have originated in Spain. It is also grown
in the south of France, and various regions in California, where the grape benefits from its tolerance to heat and drought. Wines made from Grenache
tend to be low on acid, tannin and colour, and are usually blended with other varieties.
In France, Grenache is most widely associated with the wines of the Rhone and southern France. Its history in the Rhone is traced back to Burgundy
where wine makers added Grenache to their Pinot Noir grapes to add

Global Wine: New vs. Old World
Global Wining: New vs. Old World
An Analysis of New and Old World Wine Countries
– 1 –
Outline
I. Executive Summary ...................................................................................................................... 3
II. Background................................................................................................................................. 4
III. Industry Analysis: Australia....................................................................................................5–7
A. Challenges ...................................................................................................................7–8
1. Public perceptions
2. Fragmentation of wineries
3. Overproduction
4. Climate
5. ... Show more content on Helpwriting.net ...
For many years France was paving the way and producing high quality wine and reaping success in a growing market, but just like any industry, a shift
in consumer demand changed the outlook on France's future success in the wine industry, but proved to be an opportunity for new comers United
States and Australia.
The following analysis provides alternatives and recommendations for New and Old world producers to gain a larger share of the wine industry. New
World wine producers have a handle on the large growing segment of younger wine drinkers, but have yet to tap into the older, quality conscious wine
connoisseurs.
Wine growers need to invest heavily in market research and customize their marketing and labeling to that particular customer preference.
For Old World wine producers such as France, it will be a little more difficult in implementing changes as it is nearly incapable due to strict rules and
regulations. Not only is government's involvement a hindrance, the cultural and traditional influence is a blockade in applying technology to
production. As such, it will be difficult for Old World countries to compete, but there are some changes that France wine producers can make while
staying within the restrictions. These include promoting their traditions through advertising and simplifying

Global Wine Wars Case Study

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