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The trailer begins with 
soothing music with very 
slow paced editing of a 
group of young teenagers 
who seem to be on a road 
trip of some sort. 
The trailer then features a shot 
of a young couple taking part in 
acts of a sexual nature. This is 
typical of a slasher, all slashers 
feature scenes of a sexual nature 
of some sort. This begins to 
slowly introduce the genre. 
The initial shots display happy go 
lucky teenagers without a care in 
the world which is a very 
stereotypical opening for a 
slasher as the light-hearted 
nature of the beginning is then 
later juxtaposed by the violent 
nature. 
The use of black outs between each shot gives the idea of blinking. This displays the idea of 
someone potentially watching the group of young people as quite often Villains within these 
types of film almost stalk their prey making them animalistic and almost predator like.
We then see a long shot of a 
mysterious female character. The 
character wears ripped clothing 
and no shoes, displaying she has 
obviously underwent something 
of a rough nature and may be in 
danger. 
The young woman is then picked 
up by the young group. She cries 
the words “Their all dead” the 
music then suddenly changes to 
a rhythmic heartbeat which 
immediately makes the pace of 
the editing pickup. 
Images of a very sinister nature 
begin to flash up on screen. 
Images of baby dolls being 
defaced, a skeleton on a crucifix 
and a mysterious house etc. All 
begin to flash up parallel to the 
fast paced heartbeat. 
The creepy images that begin to appear after the ambiguous woman is picked up is parallel to the heartbeat 
sound which is also layered with a girl heavily breathing and crying. This very quickly begins to introduce the 
sinister nature in which the film will feature. The juxtaposition of the light hearted nature we initially saw in 
comparison to the much darker images we see now begins to very quickly become apparent.
A very dark shot is then featured 
within the series of images, a 
small figure runs past the 
foreground of the shot. Again, 
giving the idea of someone 
watching the teens. This 
potentially hints at the later 
violence we as the audience can 
predict is going to occur. 
We then see a shot of a wheel chaired 
character within what we assume is 
the house we saw a quick glimpse at 
earlier within the trailer. This hints at 
the potential of a numerous amount 
of villains as the creepy looking 
shadow we previously saw was a small 
running figure. 
As the trailer builds to its climax 
the use of a snapshot effect is 
used within each shot. This gives 
the idea again of the stalking 
theme in which most slashers 
feature but also creates a great 
deal of suspense for the 
audience as the snapshot creates 
pauses in between each shot. 
The trailers editing is now very fast paced, much like the adrenaline rush the audience members watching will be feeling. 
The use of dark lighting and shadows of mysterious characters throughout creates a great deal of questions. How many 
villains are truly within this isolated setting? By using dark lighting the trailer drip-feeds the audience members small 
amounts of information but not enough for them to be able to grasp the full plot.
This piece of text is a classic into 
making the audience feel even 
more fearful throughout the film. 
When something is based upon a 
true story it makes the action on 
screen become real therefore 
making the fear become more 
real. 
We then see a close up of the 
chainsaw, which by the title of 
the film we know would make an 
appearance. Within a slasher the 
villian always has a brutal 
weapon of some sort and usually 
a weapon that allows them to 
get close up and personal with 
their victims. 
This dark long shot is then used almost 
straight after our close up of the 
weapon. The masculine figure holds 
the chainsaw, giving the audience a 
hint as to who the villain really is. 
Never revealing his complete 
appearance, only displaying his very 
large physique. 
The main point of a trailer is to make the audience want to see more of the film by only revealing very minor 
details of the film it allows the audience to know the genre, the general concept but a lot of questions are 
still left very much unanswered. The key to creating a successful trailer is to always leave question marks 
behind key details in order to make the audience want to watch the full feature.
Various images of screaming 
victims begin to appear. The 
victims being the happy go lucky 
teens we initially saw. The 
protagonists young age is also 
key within the film, the target 
audience will be roughly the 
same age, making the audience 
relatable to the characters on 
screen. 
The last shot we are given is the 
possibly the most important; the 
villain is revealed. Within a slasher the 
Villain is always dressed in some way 
that makes them very scary looking. 
More than often a mask is worn in 
order to single them out further. This 
shot is very quick, making it difficult 
for the audience to get a full glimpse 
but enough in order to make them 
fear the character. 
The titles of the film then appear 
in a slow manner. The black 
background gives the 
connotation of evil. The 
jaggered, bold writing layered on 
top symbolise the danger within 
the film. It gives the film more of 
an edge and makes the titles 
memorable. 
The titles appearing at the end of the trailer is also key when it comes to promoting a film. Showing the audience the 
content within the film before hand so then their attention is grasped and then featuring the title at the end making it the 
last thing the audience see, therefore the thing they will more than likely remember the most. Also if their interest has 
been caught they will watch the whole trailer in order to find out the name so they can then watch it when it is released.
The sequence begins with very soothing music, 
this is parallel to the contents on screen as we are 
initially introduced to a group of teenagers who all 
appear to be fairly normal and satisfied with life. 
The change in music signals the change in mood, 
this occurs when we are introduced to the 
mysterious woman who is the initiator of the 
sinister nature we begin to see. The heartbeat is 
layered with the sound of a woman in distress, 
crying and heavily breathing. This is soon 
interrupted with the violent sound of a chainsaw. 
The music then begins to become very fast paced, 
much like the contents on screen. This has a great 
impact on building up the climax. 
The narrative seems to start with a state of 
equilibrium and then displays major hints of this 
being destroyed, this follows Todorovs theory as 
he states that most movies begin with this state, 
the state is then disrupted and the ending 
concludes with a resolution of the obstacle that 
disrupted the state of equilibrium. However, a 
slasher film is very much different to this, usually 
the sense of resolution at the end occurs but on 
the way creates many deaths. We see this hinted 
at throughout the trailer with scenes of a violent 
nature constantly flashing up. 
The editing within in a trailer is a key 
element to success. The slow paced 
editing juxtaposed with the very quick 
paced editing we see at the end allows 
for a great climax to be built and shows 
the contrast in content from the start til 
the end.
The characters within the sequence also seem to 
follow Propps character types, as we already know the 
film will feature a villain, therefore there will be a 
victim/hero. I also know that the film features various 
false heros, however this is not revealed to the end so 
an audience member who was only viewing the trailer 
would be unaware. 
The film also features an obvious binary opposition, this being 
good vs. evil. We see this clearly in the trailer when we see the 
sinister objects such as the defaced baby, sinister looking house 
and the villain himself in comparison to the carefree teenagers 
featured throughout. This is clearly shown through the 
iconography on screen and the through the use of camera effects – 
bright lighting in the beginning later juxtaposed with the darker 
lighting featured during the later parts of the trailer when we are 
introduced to the villain. 
The victims—The victims who we see glimpses of throughout are the 
stereotypical characters of a slasher film. The victims tend to be young, 
attractive, high school or college-aged adolescents. Some theorists claim that 
they are punished for indulging in vices such as pre-marital sex or illegal 
drugs. We see hints of the sexual nature but no drug related themes are 
displayed. However as a person who has already watched the film I can say 
drugs are also featured which makes the victims all the more stereotypical. 
Other theorists claim that is simply a matter of the activities making the 
victims unaware of their surroundings, making them easy prey for the killer, 
making their death all the more inevitable.
The killer—With notable exceptions, the killer in the slasher film is usually 
male. His identity is often, but not always, unknown and/or concealed either 
by a mask or by creative lighting and camera work. He is often mute and 
seemingly unstoppable, able to withstand stabbings, falls and shootings by 
his victims. He is usually very strong and sometimes very big, making it 
almost impossible to kill him. His background sometimes includes a 
childhood trauma that explains his choice of victim, weapon and location 
(the killer can be made out to be pitiable or misunderstood). Slasher villains 
tend to prefer handheld weapons such as knives, axes, machetes and/or 
chainsaws as opposed to firearms. 
Leatherface most certainly follows these stereotypes as his identity is 
concealed by a mask throughout. He is also muted throughout which I 
personally think makes him scarier as he never gives explanations for his 
killings and his lack of speech makes him more inhuman. Leatherface is also 
very strong, clearly indicated by his great size and his ability to withstand the 
pain inflicted upon him by the victims attempt of defence. Finally, his choice 
of weapon also follows the typical elements of a slasher killer as he uses a 
chainsaw, by using this type of weapon it allows the killer to get up close and 
personal with their victims making the killing much more brutal and gory, 
which is key to a successful slasher film.
The hero—The hero is the protagonist. The main character is usually a female 
(sometimes male in other slasher films) and the quietest, most nervous one. 
Whenever one of their friends goes missing (i. e. killed), they are the first to 
notice it. The main character is usually not using any illegal material, they don't 
have sex (at least, rarely) and do not exhibit rebellious behavior, unlike their 
friends. The hero is usually aware of the killer, while their friends are too busy 
having fun. In the middle of the movie, when maybe three or four friends are 
killed, the hero and the other survivors fight the killer. Their last two or three 
remaining friends are usually killed near the end of the film, while the hero 
triumphs against the killer and is saved by the police/help/adults. Not all 
slasher films let the main character win. We see subtle hints of the potential 
hero throughout as the ending of the trailer features various clips of a young 
girl being in close, violent contact with the killer as the others seem to be less 
featured, possibly hinting at their death and her potential survival.
Finally, the audience for this film is a mass audience as it was a very popular film and 
can appeal to a range of ages, it all depends on the audiences taste in genre. The target 
audience is 18+ this being due to the high amount of gore, violence and nudity being 
featured throughout. The socio-economic group I believe would be C2 down to E as the 
plot of a slasher film isn't very hard to grasp therefore the amount of thought put into 
the film would be very little. More than often Slasher films lack a plot, the narrative is 
just based upon a group of teenagers getting killed of by a psychotic serial killer one by 
one therefore someone of a higher class may not find this particular film challenging 
enough for them as the plot is very easily predicted before even watching the film. I 
believe the psychographics of this film would be strugglers, mainstreamers and 
aspirers. The reason I believe strugglers would be an ideal audience for this particular 
film is because one of their key traits is heavy consumers of alcohol , alcohol is another 
stereotypical element of a slasher as the teenagers featured are usually vulnerable due 
to the use of drugs and/or alcohol therefore these types of people would be able to 
relate. Mainstreamers are an ideal audience for this film as they are part of the mass 
and this film is a remake of a classic therefore it would attract a mass audience. Finally, 
Aspirers are also ideal for this film as one of their traits is that they are more attracted 
to the packaging rather than the quality of the contents. This relates to the Texas 
Chainsaw Massacre as in general slasher films all possess the same type of content 
therefore the audience in reality are just paying to watch a remake of the same plot 
but with a different desolate location, more idiotic teens and a more brutal murder.
The beginning clip features a 
young looking woman 
screaming, she seems to be a 
motherly figure to a young, 
demented child we later glimpse. 
The shot is very low light, the 
dark lighting showing the 
connotation of evil and death. 
A news article styled sign then 
features the words “A Family 
Massacre” Bringing in the key 
theme of death immediately, 
introducing the genre. The word 
“Massacre” is introduces the 
sub-genre as “Slashers” are 
always very gory and intimate. 
We then see a short clip of a very 
young boy sitting in the back of a 
police car. The police car introduces 
the idea of the young boy being 
behind the killings, creating a 
flashback styled film where we may 
potentially see the killers background 
which is more than often very 
traumatic, driving them to their later 
violent ways. 
The use of the very fast paced editing creates the scary atmosphere the film will contain, it also 
sets the genre straight away, displaying violence from the very start and catching the audiences 
attention almost immediately.
A mask then flashes over the young 
boys face. The mask being the iconic 
Michael Myers mask, this lets the 
audience know that the film is a 
remake and gives them an idea of the 
plot. This also confirms that the film 
delves into the killers background and 
gives further explanation as to why 
they possess such a sinister nature. 
The next shot displays a much 
older Michael, this being 
displayed through the large 
physique and change in mask. 
The lighting also dramatically 
brightens, showing the potential 
passing of time to present day. 
We then see a low angle shot of 
a shackled up, large physique. 
The low angle gives the effect of 
the figure looking down, 
communicating power and 
strength. 
The soundtrack takes a turn when the mask appears over the young boys face, the sound of a heartbeat 
begins to play. The heartbeat soundtrack is a classic of slasher films, the heartbeat creates an immense 
amount of fear as the heart is symbolic of life, which is clearly on the line within a slasher as lives will be 
taken.
An establishing shot of a dingy 
hall way is then flashed on 
screen. The floor appears to be 
covers in very fresh blood. This 
gives the audience a huge hint as 
to how much violence will be 
contained, displaying potential 
deaths or severe injuries. 
A shot displaying the apparently 
escaped Michael features him holding 
up his iconic mask. This signifies the 
start of his very violent journey. 
Michael throughout majority of the 
trailer has a wore a mask of some sort, 
this communicates his hatred of 
himself, hiding his appearance, 
pretending to be someone else. 
A shot of a very happy family is 
then displayed. This creates 
the clear juxtaposition of good 
vs evil, the binary opposition 
that every horror film has to 
feature. This shot indicates the 
potential protagonists of the 
film. 
The order of the trailer so far seems to follow a clear linear structure, beginning with the very young, child 
Michael, moving on to his time in prison and now his escape where he turns into what he is today. We 
already have a clear idea of his twisted nature as again this film is a remake with an added flashback styled 
sequence at the start.
A long shot of Michaels large 
figure then flashes up on screen. 
He is parallel to a large family 
home, the seriousness in his 
stance gives a clear indication 
that Michael is stalking 
something from within this 
house, he is becoming the 
predator. 
Images of a sexual nature then 
begin to appear with Michael in 
the background of the shot. Sex 
is a key element to a slasher, 
usually the killer is punishing the 
young teenagers for engaging in 
activities such as drinking, having 
sex, and drugs etc. 
The editing begins to quicken in 
pace rapidly, displaying clips of 
extreme violence. One particular 
shot is the shot of Michaels head 
coming through the wall, this 
hints at the potential defence of 
a character who is fighting back, 
this is more than often the last 
victim standing. 
The flashback styled feature creates a lot of questions within the audiences head. Firstly, why 
delve into the past if it has no coherence with the future? This indicates the female he has 
returned for must be a female who is linked with his childhood, he has came back for her.
A young female running and 
screaming then appears. This is 
again key to a slasher, the classic 
“last girl” seems to be apparent 
within this film. Usually the most 
sensible of all the teenagers and 
usually almost a female. This 
shot also gives a clear indication 
of the protagonist. 
The final shot is a shadow of 
Michael walking into a wooded 
area, cradling a young girl. The 
way in which he carries the girl 
makes it clear that he cares, this 
gives a huge hint to the storyline, 
giving a clear indication that this 
is Michaels prey. 
The titles then fade on screen. 
The use of the black background 
with the white writing shows the 
connotation of the binary 
opposition good vs. evil. The 
writing is also very bold, much 
like Michaels character who 
possess’ a very bold and large 
physique. 
The iconic Halloween music begins to play when the titles appear on screen, this gives a further indication 
that the film is remake, hopefully attracting a large fan base. The titles appearing at the end again makes the 
audience remember the name of the film, making them watch the whole trailer in order to find title and
The sequence begins with digetic sound of a crime 
scene, the use of this soundtrack adds to the hectic 
mood being created on screen as a series of news 
bulletins appear describing a mass murder within a 
family home. The music then begins to take a darker 
turn as non-digetic rock music takes over. This is a 
great soundtrack for the trailer as more than often 
rock music is typically associated with the devil and 
things of a dark nature. The music takes its final 
change at the end of the trailer when the “Halloween” 
titles appear, the music is the iconic Halloween theme 
tune, this further reinforces the fact that this film is 
remake of a classic film, by using the distinctive 
soundtrack, title and mask the audience will be fully 
aware of the content within. 
The narrative within this sequence doesn’t seem 
to follow the typical structure as it jumps straight 
into the violence, a key theme of slashers. 
However I believe it does this as this film is based 
upon delving into the past rather than seeing a 
series of events unwind upon vulnerable 
teenagers. However we do see a slight state of 
equilibrium when Michael returns for his younger 
sister who appears to be living a happy life with 
her adoptive family and sex-indulging friends. 
The editing within this trailer has a great 
impact upon getting the audiences 
adrenaline pumping. The fast paced 
editing really coincides with the timing 
within the film which is clearly set over a 
long period of time. Therefore the fast 
paced editing represents the very quick 
time jumps featured within the film.
The characters within the sequence clearly 
follow Propps character types, as we already 
know the film will feature a villain, as the 
film is based upon the killers life. It is also 
very clear their will be a victim/hero, this 
being his baby sister who returns for. 
The film also features an binary opposition; good vs. evil. This is 
displayed frequently throughout through the clips of the psychotic 
Michael in comparison to the very innocent and happy teenage 
protagonist. The opposition is also displayed through the use of 
lighting, for example we quite often see Michael in dark, isolated 
streets. This represents his current state as he is clearly a very dark 
and lonely person as he killed his whole family as a child bar his 
sister. This is juxtaposed with the very bright lighting upon his 
younger sister for example when she's eating dinner with her 
younger brother. The bright lighting represents the innocence and 
purity she posses’ in comparison to the sadistic nature Michael 
posses’
The killer—The killer in the slasher film is usually male, this is seen within Halloween 
as Michael is a very masculine male. Their identity is usually unknown and/or 
concealed either by a mask or by creative lighting and camera work. Michael wears a 
mask throughout majority of the film, the only time we see a glimpse of his face is 
when he is a young boy. The covering of his face displays the problem he has with his 
own identity, he wishes to be someone else. With the mask he gains power as he is 
able to emotionally disconnect himself and commit tragic murders. He is often mute 
and seemingly unstoppable, able to withstand stabbings, falls and shootings by his 
victims. Michael is a mute throughout the film, this is a key element to the film as it is 
even mentioned within the background, almost as if he is lost in himself, unable to 
communicate making him all the more inhuman and psychotic. His background 
sometimes includes a childhood trauma that explains his choice of victim, weapon 
and location. This is definitely apparent within Halloween as Michael becomes the 
sadistic killer he is today due to his childhood, he lacks attention and communication 
with his family, constantly being made the outcast. The films setting is also due to his 
childhood as he returns to his hometown in order to retrieve his baby sister. Slasher 
villains tend to prefer handheld weapons such as knives, axes, machetes and/or 
chainsaws as opposed to firearms. Michael uses a kitchen knife as his weapon, I 
believe this to be a clever choice as a kitchen knife is associated with home. Michaels 
childhood and home life is what drove him to be the way he is, therefore by using 
this particular weapon it clearly indicates that his home life bothered him and he still 
has some sort of connection to it.
The hero—The hero is the protagonist. The main character is usually a female 
and the quietest, most nervous one. This particular film is based upon one 
young girls experience, the protagonist featured appears to be very quiet and 
very good. This is a key choice as the violence the killer brings is then 
juxtaposed with her purity making the killing much more brutal for the 
audience to watch. The protagonist within Halloween takes a great spin on a 
classic horror as the hero is Michaels long lost sister, the pair are the exact 
opposite, again making the binary opposition of good vs. evil come into play 
once again. The difference within the pair also reflects Michaels bad upbringing 
as he slaughters the whole family leaving his baby sister orphaned, she is then 
brought up by a well respected and caring family. The difference in their 
background clearly has a massive impact as the two are completely opposing 
characters.
Finally, the audience for this film is a mass audience as it is a remake of a very iconic 
film and will therefore draw in a large fan-based audience and will appeal to a range of 
ages, depending on their taste in genre. The target audience is 18+ this being due to 
the gore, violence and sexual nature being featured throughout the film, all being 
typical themes of a slasher film. 
The socio-economic group I believe would again be C2 down to E as the plot featured 
is very simple and therefore wouldn’t require a great deal of knowledge to understand, 
unlike psychological or supernatural horrors which feature lots of plot twists and 
essentially require more thought. Slashers tend to lack the amount of thought put into 
them as essentially each film is a remake of the one before, a villain killing people off 
for whatever reason they have be it a troubled youth or bad family life etc. I believe 
the psychographics of this film would be mainstreamers, aspirers and explorers. 
Mainstreamers are an ideal audience for this film as they are part of the mass and this 
film is a remake of a classic therefore it would attract a mass audience. Aspirers are 
also ideal for this film as the type of people that come under this category are of a 
young age, these tend to be students. Therefore they should enjoy this film as people 
of their age range are highly featured, another typical element of a slasher film. Finally, 
explorers would also be an ideal audience as one of their key traits is that they enjoy 
“instant effect” this is ideal as “Halloween” delves straight into the action and doesn't 
go into too much detail, the film heavily features violence which we see at the 
beginning from the trailer and throughout. Explorers would essentially enjoy this film 
as it gives an “instant effect” of fear on the audience.
The trailer begins with the 
Paramount logo that typically 
features a blue background. 
However this particular version 
displays a red background. Red 
being the connotation of blood, 
this coincides perfectly with the 
genre as gore is a key element of a 
slasher so it therefore introduces 
the genre immediately. 
An establishing shot is then featured, 
displaying a lake with a female voice over 
layered on top. “did you know a young boy 
drowned here? He was my son and today is 
his birthday.” This introduces the sinister 
nature of the film almost immediately and 
the use of the annual date of his birthday 
foreshadows a potential return. Anyone 
who has watched the previous Friday 13th 
films will make the connection from the 
start as the voice over has been used in 
previous films. Also the image of the lake is 
very iconic as the events always take place 
at camp crystal lake. 
We then see a series of medium shots 
featuring the classic happy go lucky 
teenagers trying to escape reality for a 
few days to indulge in sinful acts such 
as sexual intercourse, alcohol 
consumption etc. This displays a great 
contrast between the dark natured 
content we previously saw, bringing 
the binary of opposition of good vs. 
evil into the film. This is again a key 
feature of a slasher. 
Between each shot a white wash is used as a transition, the colour white showing the connotation of 
innocence and purity. This is a classic feature of a slasher trailer, as the typical trailer will begin very light-hearted 
so that the later violent content will therefore become more shocking.
A medium shot of a pair of the teenagers 
partaking in a sexual act is then displayed. 
This is a key element of a horror as the 
idea of “Sin” is frequently used 
throughout the genre, making the killing 
almost become a cleansing. Also sex is 
heavily feature d to display a range of 
characterisation within the teenage 
group; leaving the classic last girl standing 
to be the most innocent in comparison to 
her idiot friends. 
We then see a young girl dancing and 
drinking a bottle of alcohol. Alcohol 
being a key element within a slasher 
as the intake of alcohol makes the 
victims become more vulnerable. This 
makes the speed of the killings 
become much more quicker and 
frequent; therefore making the 
audience feel the “fear factor” almost 
throughout the entire film. 
The trailer then begins to take a sinister 
turn, as we see Jason watching the teens. 
This is typical timing of a slasher trailer, 
beginning light hearted to then later be 
juxtaposed with the grim content later 
shown. This over the shoulder shot of 
Jason watching the young girl also gives 
the idea of a predator stalking its prey, 
creating this animalistic theme that is 
strongly apparent throughout majority of 
Slasher films. 
The editing between each shot is very fast paced and therefore gives off this feeling of a wild party taking 
place as this is obviously the explanation behind the teenagers visiting the cabin, this also keeps the 
audience interest throughout the trailer as the fast pace creates excitement and leaves a lot of unanswered 
questions as we never see one shot long enough to grasp the full plot.
This particular moment for me is the 
key moment within every Slasher 
trailer, the turning point as such. A 
stereotypical slasher will always have a 
point where the trailer takes a dark 
turn. “She aint missing she's dead” 
The shot then flashes to a black and 
white close-up of a person screaming. 
The colour black showing the 
connotation of evil, a key element of a 
slasher film. 
After we get our first glimpse of Jason we 
then see a series of missing posters, 
introducing the twist within the film, 
which unlike the originals features a plot 
of Jason holding a young girl captive as 
she resembles his mother. The music also 
takes a drastic change during this 
moment, the” feel good “song we heard 
during the initial scene now turns into a 
dissonant sharp soundtrack that 
immediately makes the footage become 
much more uncomfortable to watch. 
We then see a long shot of two of the 
teenagers wondering in the woods. 
The woods is a key setting in a horror 
film as the woods are isolated, making 
the teens become much more 
vulnerable. Also the dark lighting used 
within this scene sets the sinister 
change in mood as all horror trailers 
begin light hearted to then be later 
juxtaposed with the true disturbing 
nature. 
The soundtrack we hear at the beginning of the trailer was a very upbeat rhythmic piece, setting the mood 
as a light hearted, party central cabin. However, this music has since ceased being replaced with silence and 
dissonant sounds that resemble the sound of water. This particular sound is used as a constant reminder of 
Jason, who was drowned as a child.
This is also a classic scene within a horror, 
the protagonist pulling back a door or 
curtain of some kind in a search for the 
killer however the killer turns out to be 
behind them. This is always a terrifying 
moment for the audience to watch as the 
protagonists are unaware of their 
presence making them become all the 
more vulnerable, vulnerability being key 
as it speeds up the killings for the villain, 
making the storyline very fast paced and 
gory at all times. 
A count then begins to flash up on screen, the 
numbers increasing from 1 – 13. The numbers 
obviously having a direct correlation with the 
title and plot line of the film as all events take 
place on the 13th. The use of counting could 
also be in direct correlation to the amount of 
victims he has killed, beginning at one and 
very quickly increasing. The use of the white 
background shows the connotation of 
innocence and purity, this could also be a 
representation of heaven which is a huge link 
to the theme of a death, a key element within 
slasher films. 
A bed is then displayed on screen, which 
shows the engraving of the name Jason 
upon it. This is our antagonists’ room when 
he was younger, showcasing the theme of 
childhood. This is a key element in a Slasher 
film, delving back into his past which in this 
case was very traumatic as he killed camp 
member and was drowned by the 
councillors. The use of the jaggered 
engraving also displays that weapons/sharp 
objects where very apparent within Jason's 
childhood. Giving further explanation for 
why he is the way he is today 
Jason now becomes very apparent in the later stage of the trailer, his iconic music also begins to play as we 
reach the climax. The music resembling the sound of a dark sinister laugh, the use of the antagonist laughing 
is again key to the horror repertoire as most villains take great pleasure in killing their victims, seeing it as 
more of a thrill than a crime.
A close up of a female protagonist is 
also then displayed, showing her 
screaming and running away in great 
fear from our antagonist Jason. This is 
a key character within the slasher 
genre as a “damsel in distress” is 
always featured, this is used as 
stereotypically the female gender is 
represented as very weak and 
vulnerable, making the villain become 
much more inhuman and powerful. 
Text then appears in a later scene 
reading “And the director of The Texas 
Chainsaw Massacre” this is a typical 
feature of most trailers, gaining a 
bigger audience for the premiere of the 
film by featuring a previously successful 
and well known film within the same 
genre. This will not only draw in fans 
from the film mentioned but will also 
give the viewers a further insight as of 
what to expect from the film being 
advertised. 
The final image we as an audience see is 
the titles of the film, this is the final 
number of the counting being used 
throughout, this technique being very 
effective in building up to a climax but 
also being in direct correlation with the 
title of the film. By having the film title as 
the last image the audience view, will 
make the name become the most 
memorable, which is of course key in 
achieving high sales numbers at the box 
office for the film. 
The final scenes displayed use fast paced editing, building up to the climax of the film title. The last scenes 
all being the most brutal and therefore memorable, making the final images the audience view to have the 
greatest impact on their decision of whether on not they wish to watch the film, therefore featuring the 
“best” scenes within these final seconds is crucial for any director.
The sequence begins with a non-digetic rhythmic soundtrack 
of a very upbeat, happy sounding song, the use of this 
soundtrack creates a very positive mood which is parallel to 
the footage on screen which showcases a group of rowdy 
teenagers all travelling to an isolated cabin in the woods for a 
party/getaway of some sort. The music then begins to take a 
darker turn when we get our first glimpse of Jason. The 
soundtrack changing to a series of non-digetic dissonant 
sounds resembling the sound of being underwater. This is 
very clever as this is in direct correlation with our antagonists 
very traumatic childhood as he was drowned as a child due to 
his mothers very disturbing behaviour she exhibited at camp. 
The music takes its final change nearing the end of the trailer 
when the Jason becomes more apparent throughout, the 
music is the iconic “Friday the 13th” theme tune, further 
reinforcing the fact that this film is remake of a classic film, by 
using the distinctive soundtrack the audience will be fully 
aware of the content within. 
The narrative most definitely follows Todorovs 
theory which insists the film begin with a state of 
equilibrium, the film follows this theory as it 
begins with a group of happy go-lucky teens 
travelling to a cabin to partake in drug taking, 
alcohol indulgence and a series of sexual acts. 
However, this state is soon disrupted when the 
we see the appearance of Jason, our antagonist 
who will kill of the teens one by one, each one in 
a more brutal manner than the last. Todorov 
insists on the film having some sort of resolution, 
this of course is very hard within a slasher film as 
the nature is very traumatising, however we see 
hints of our “final girl” character who will most 
probably withstand Jason's superhuman 
qualities. 
The editing within this trailer has a great impact upon getting the 
audiences adrenaline pumping. The fast paced editing throughout 
coincides perfectly the footage on screen, which becomes more 
extreme as the trailer progresses. The fast paced editing is also ideal 
for the quick paced nature of the film which will feature the killings 
all within under an hour, which is fairly unrealistic in any normal 
circumstance but is very understandable within a slasher film that 
keeps the audience on the edge of their seats at all times.
The characters within the film clearly 
follow Propps character types, as we 
already fully aware the film will feature a 
villain and a series of protagonists, these 
being the delinquent teens. 
The film also features the obvious binary opposition of good 
vs. evil. This is displayed frequently throughout the trailer 
through the juxtaposition of the happy go-lucky teens who 
appear to be having the times of their lives in comparison to 
the troubled Jason who has returned to his childhood camp 
for revenge. The opposition is also displayed through the use 
of lighting, the lighting begins very bright, matching the 
positive nature on screen. However, when we first get a 
glimpse of Jason the lighting dramatically changes, changing 
the usual setting from day to night.
The killer—More than often he killer in the slasher film is usually male, this is seen 
within Friday the 13th as Jason is a very large, masculine male. Their identity is usually 
unknown and/or concealed either by a mask or by creative lighting and camera work. 
Jason wears a hockey mask throughout the entire film, more than often the covering of 
the face is associated with problems of accepting themselves, usually due to an abusive 
childhood. Jason definitely fits well into this particular stereotype. He is also mute 
throughout the film, I personally feel this is scarier as the victims are unable to reason 
with the unstoppable killer or gain any explanation as to why he carries out these brutal 
murders upon them. Jason is also seemingly inhuman being able to withstand 
stabbings, falls and shootings by his victims. The killers background sometimes includes 
a childhood trauma that explains his choice of victim, weapon and location. This is 
definitely apparent within Friday the 13th as Jason becomes the disturbed predator he 
is today due to his childhood and poor upbringing, his only friend being his twisted 
mother. The setting within the film is also due to his childhood as he returns to Camp 
Crystal Lake in order to regain some sort of revenge upon teens, much like the 
councillors who beheaded his mother all of those years ago, also linking his choice of 
victims to his past. Slasher villains tend to prefer handheld weapons such as knives, 
axes, machetes and/or chainsaws as opposed to firearms. Jason uses a machete as his 
weapon, initially to look at a machete it is very daunting and dangerous looking, its also 
a very intimate weapon, making the killings become much more up-close and 
gruesome. Finally, I believe the machete to match Jason's appearance as he himself is 
very large and dangerous looking, much like his choice of weapon.
The hero—The hero is the protagonist. The main character is usually a female 
and the quietest, most nervous one. The ‘last girl’ is usually very sensible unlike 
her delinquent friends who will partake in sexual intercourse, alcohol and drug 
consumption. This fits very well to Friday the 13th as our main girl who leaves 
her friends in search of Clays sister is very sensible and aware of her killer from 
very early on within the film. This is a key choice as the violence the killer 
brings is then juxtaposed with the protagonists purity making the killing much 
more brutal for the audience to watch. Usually the last remaining victims will 
have a fight with the killer, who appears to be super human, withstanding 
almost anything you throw his way. This is also very apparent element within 
Friday the 13th as Clay and Jenna face Jason's wrath in order to find his younger 
sister. However, the ‘last girl’ doesn’t entirely fit in this film as Jenna is killed by 
Jason in the final minutes, a classic twist within many slasher films.
Finally, much like the other two films the audience for this film is a mass audience as it 
is a remake of a very iconic film and will therefore draw in a large fan-based audience 
and will appeal to a range of ages, depending on their taste in genre. The target 
audience is 18+ this being due to the gore, violence and sexual nature being featured 
throughout the film, all being typical themes of a slasher film. 
The socio-economic group I believe would again be C2 down to E as the plot within a 
slasher is very simple to follow and therefore wouldn’t require a great deal of 
knowledge to understand. Slashers tend to lack a great deal of thought put into them 
as essentially each film is a remake of the one before, a villain killing troubled teens off 
for whatever reason they have be it a troubled youth or bad family life etc. I believe 
the psychographics of this film would be mainstreamers, aspirers and explorers. 
Mainstreamers are an ideal audience for this film as they are part of the mass and this 
film is a remake of a classic therefore it would attract a mass audience. Aspirers are 
also ideal for this film as the type of people that come under this category are of a 
young age, these tend to be students. Therefore they should enjoy this film as people 
of their age range are highly featured, another typical element of a slasher film. Finally, 
explorers would also be an ideal audience as one of their key traits is that they enjoy 
“instant effect” this is ideal as “Friday the 13th” like most slashers, delves straight into 
the action and doesn't go into too much detail, the film heavily features violence which 
we see at the beginning from the trailer and throughout. Explorers would essentially 
enjoy this film as it gives an “instant effect” of fear on the audience.

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Textual analysis Film trailers

  • 1.
  • 2.
  • 3. The trailer begins with soothing music with very slow paced editing of a group of young teenagers who seem to be on a road trip of some sort. The trailer then features a shot of a young couple taking part in acts of a sexual nature. This is typical of a slasher, all slashers feature scenes of a sexual nature of some sort. This begins to slowly introduce the genre. The initial shots display happy go lucky teenagers without a care in the world which is a very stereotypical opening for a slasher as the light-hearted nature of the beginning is then later juxtaposed by the violent nature. The use of black outs between each shot gives the idea of blinking. This displays the idea of someone potentially watching the group of young people as quite often Villains within these types of film almost stalk their prey making them animalistic and almost predator like.
  • 4. We then see a long shot of a mysterious female character. The character wears ripped clothing and no shoes, displaying she has obviously underwent something of a rough nature and may be in danger. The young woman is then picked up by the young group. She cries the words “Their all dead” the music then suddenly changes to a rhythmic heartbeat which immediately makes the pace of the editing pickup. Images of a very sinister nature begin to flash up on screen. Images of baby dolls being defaced, a skeleton on a crucifix and a mysterious house etc. All begin to flash up parallel to the fast paced heartbeat. The creepy images that begin to appear after the ambiguous woman is picked up is parallel to the heartbeat sound which is also layered with a girl heavily breathing and crying. This very quickly begins to introduce the sinister nature in which the film will feature. The juxtaposition of the light hearted nature we initially saw in comparison to the much darker images we see now begins to very quickly become apparent.
  • 5. A very dark shot is then featured within the series of images, a small figure runs past the foreground of the shot. Again, giving the idea of someone watching the teens. This potentially hints at the later violence we as the audience can predict is going to occur. We then see a shot of a wheel chaired character within what we assume is the house we saw a quick glimpse at earlier within the trailer. This hints at the potential of a numerous amount of villains as the creepy looking shadow we previously saw was a small running figure. As the trailer builds to its climax the use of a snapshot effect is used within each shot. This gives the idea again of the stalking theme in which most slashers feature but also creates a great deal of suspense for the audience as the snapshot creates pauses in between each shot. The trailers editing is now very fast paced, much like the adrenaline rush the audience members watching will be feeling. The use of dark lighting and shadows of mysterious characters throughout creates a great deal of questions. How many villains are truly within this isolated setting? By using dark lighting the trailer drip-feeds the audience members small amounts of information but not enough for them to be able to grasp the full plot.
  • 6. This piece of text is a classic into making the audience feel even more fearful throughout the film. When something is based upon a true story it makes the action on screen become real therefore making the fear become more real. We then see a close up of the chainsaw, which by the title of the film we know would make an appearance. Within a slasher the villian always has a brutal weapon of some sort and usually a weapon that allows them to get close up and personal with their victims. This dark long shot is then used almost straight after our close up of the weapon. The masculine figure holds the chainsaw, giving the audience a hint as to who the villain really is. Never revealing his complete appearance, only displaying his very large physique. The main point of a trailer is to make the audience want to see more of the film by only revealing very minor details of the film it allows the audience to know the genre, the general concept but a lot of questions are still left very much unanswered. The key to creating a successful trailer is to always leave question marks behind key details in order to make the audience want to watch the full feature.
  • 7. Various images of screaming victims begin to appear. The victims being the happy go lucky teens we initially saw. The protagonists young age is also key within the film, the target audience will be roughly the same age, making the audience relatable to the characters on screen. The last shot we are given is the possibly the most important; the villain is revealed. Within a slasher the Villain is always dressed in some way that makes them very scary looking. More than often a mask is worn in order to single them out further. This shot is very quick, making it difficult for the audience to get a full glimpse but enough in order to make them fear the character. The titles of the film then appear in a slow manner. The black background gives the connotation of evil. The jaggered, bold writing layered on top symbolise the danger within the film. It gives the film more of an edge and makes the titles memorable. The titles appearing at the end of the trailer is also key when it comes to promoting a film. Showing the audience the content within the film before hand so then their attention is grasped and then featuring the title at the end making it the last thing the audience see, therefore the thing they will more than likely remember the most. Also if their interest has been caught they will watch the whole trailer in order to find out the name so they can then watch it when it is released.
  • 8. The sequence begins with very soothing music, this is parallel to the contents on screen as we are initially introduced to a group of teenagers who all appear to be fairly normal and satisfied with life. The change in music signals the change in mood, this occurs when we are introduced to the mysterious woman who is the initiator of the sinister nature we begin to see. The heartbeat is layered with the sound of a woman in distress, crying and heavily breathing. This is soon interrupted with the violent sound of a chainsaw. The music then begins to become very fast paced, much like the contents on screen. This has a great impact on building up the climax. The narrative seems to start with a state of equilibrium and then displays major hints of this being destroyed, this follows Todorovs theory as he states that most movies begin with this state, the state is then disrupted and the ending concludes with a resolution of the obstacle that disrupted the state of equilibrium. However, a slasher film is very much different to this, usually the sense of resolution at the end occurs but on the way creates many deaths. We see this hinted at throughout the trailer with scenes of a violent nature constantly flashing up. The editing within in a trailer is a key element to success. The slow paced editing juxtaposed with the very quick paced editing we see at the end allows for a great climax to be built and shows the contrast in content from the start til the end.
  • 9. The characters within the sequence also seem to follow Propps character types, as we already know the film will feature a villain, therefore there will be a victim/hero. I also know that the film features various false heros, however this is not revealed to the end so an audience member who was only viewing the trailer would be unaware. The film also features an obvious binary opposition, this being good vs. evil. We see this clearly in the trailer when we see the sinister objects such as the defaced baby, sinister looking house and the villain himself in comparison to the carefree teenagers featured throughout. This is clearly shown through the iconography on screen and the through the use of camera effects – bright lighting in the beginning later juxtaposed with the darker lighting featured during the later parts of the trailer when we are introduced to the villain. The victims—The victims who we see glimpses of throughout are the stereotypical characters of a slasher film. The victims tend to be young, attractive, high school or college-aged adolescents. Some theorists claim that they are punished for indulging in vices such as pre-marital sex or illegal drugs. We see hints of the sexual nature but no drug related themes are displayed. However as a person who has already watched the film I can say drugs are also featured which makes the victims all the more stereotypical. Other theorists claim that is simply a matter of the activities making the victims unaware of their surroundings, making them easy prey for the killer, making their death all the more inevitable.
  • 10. The killer—With notable exceptions, the killer in the slasher film is usually male. His identity is often, but not always, unknown and/or concealed either by a mask or by creative lighting and camera work. He is often mute and seemingly unstoppable, able to withstand stabbings, falls and shootings by his victims. He is usually very strong and sometimes very big, making it almost impossible to kill him. His background sometimes includes a childhood trauma that explains his choice of victim, weapon and location (the killer can be made out to be pitiable or misunderstood). Slasher villains tend to prefer handheld weapons such as knives, axes, machetes and/or chainsaws as opposed to firearms. Leatherface most certainly follows these stereotypes as his identity is concealed by a mask throughout. He is also muted throughout which I personally think makes him scarier as he never gives explanations for his killings and his lack of speech makes him more inhuman. Leatherface is also very strong, clearly indicated by his great size and his ability to withstand the pain inflicted upon him by the victims attempt of defence. Finally, his choice of weapon also follows the typical elements of a slasher killer as he uses a chainsaw, by using this type of weapon it allows the killer to get up close and personal with their victims making the killing much more brutal and gory, which is key to a successful slasher film.
  • 11. The hero—The hero is the protagonist. The main character is usually a female (sometimes male in other slasher films) and the quietest, most nervous one. Whenever one of their friends goes missing (i. e. killed), they are the first to notice it. The main character is usually not using any illegal material, they don't have sex (at least, rarely) and do not exhibit rebellious behavior, unlike their friends. The hero is usually aware of the killer, while their friends are too busy having fun. In the middle of the movie, when maybe three or four friends are killed, the hero and the other survivors fight the killer. Their last two or three remaining friends are usually killed near the end of the film, while the hero triumphs against the killer and is saved by the police/help/adults. Not all slasher films let the main character win. We see subtle hints of the potential hero throughout as the ending of the trailer features various clips of a young girl being in close, violent contact with the killer as the others seem to be less featured, possibly hinting at their death and her potential survival.
  • 12. Finally, the audience for this film is a mass audience as it was a very popular film and can appeal to a range of ages, it all depends on the audiences taste in genre. The target audience is 18+ this being due to the high amount of gore, violence and nudity being featured throughout. The socio-economic group I believe would be C2 down to E as the plot of a slasher film isn't very hard to grasp therefore the amount of thought put into the film would be very little. More than often Slasher films lack a plot, the narrative is just based upon a group of teenagers getting killed of by a psychotic serial killer one by one therefore someone of a higher class may not find this particular film challenging enough for them as the plot is very easily predicted before even watching the film. I believe the psychographics of this film would be strugglers, mainstreamers and aspirers. The reason I believe strugglers would be an ideal audience for this particular film is because one of their key traits is heavy consumers of alcohol , alcohol is another stereotypical element of a slasher as the teenagers featured are usually vulnerable due to the use of drugs and/or alcohol therefore these types of people would be able to relate. Mainstreamers are an ideal audience for this film as they are part of the mass and this film is a remake of a classic therefore it would attract a mass audience. Finally, Aspirers are also ideal for this film as one of their traits is that they are more attracted to the packaging rather than the quality of the contents. This relates to the Texas Chainsaw Massacre as in general slasher films all possess the same type of content therefore the audience in reality are just paying to watch a remake of the same plot but with a different desolate location, more idiotic teens and a more brutal murder.
  • 13.
  • 14. The beginning clip features a young looking woman screaming, she seems to be a motherly figure to a young, demented child we later glimpse. The shot is very low light, the dark lighting showing the connotation of evil and death. A news article styled sign then features the words “A Family Massacre” Bringing in the key theme of death immediately, introducing the genre. The word “Massacre” is introduces the sub-genre as “Slashers” are always very gory and intimate. We then see a short clip of a very young boy sitting in the back of a police car. The police car introduces the idea of the young boy being behind the killings, creating a flashback styled film where we may potentially see the killers background which is more than often very traumatic, driving them to their later violent ways. The use of the very fast paced editing creates the scary atmosphere the film will contain, it also sets the genre straight away, displaying violence from the very start and catching the audiences attention almost immediately.
  • 15. A mask then flashes over the young boys face. The mask being the iconic Michael Myers mask, this lets the audience know that the film is a remake and gives them an idea of the plot. This also confirms that the film delves into the killers background and gives further explanation as to why they possess such a sinister nature. The next shot displays a much older Michael, this being displayed through the large physique and change in mask. The lighting also dramatically brightens, showing the potential passing of time to present day. We then see a low angle shot of a shackled up, large physique. The low angle gives the effect of the figure looking down, communicating power and strength. The soundtrack takes a turn when the mask appears over the young boys face, the sound of a heartbeat begins to play. The heartbeat soundtrack is a classic of slasher films, the heartbeat creates an immense amount of fear as the heart is symbolic of life, which is clearly on the line within a slasher as lives will be taken.
  • 16. An establishing shot of a dingy hall way is then flashed on screen. The floor appears to be covers in very fresh blood. This gives the audience a huge hint as to how much violence will be contained, displaying potential deaths or severe injuries. A shot displaying the apparently escaped Michael features him holding up his iconic mask. This signifies the start of his very violent journey. Michael throughout majority of the trailer has a wore a mask of some sort, this communicates his hatred of himself, hiding his appearance, pretending to be someone else. A shot of a very happy family is then displayed. This creates the clear juxtaposition of good vs evil, the binary opposition that every horror film has to feature. This shot indicates the potential protagonists of the film. The order of the trailer so far seems to follow a clear linear structure, beginning with the very young, child Michael, moving on to his time in prison and now his escape where he turns into what he is today. We already have a clear idea of his twisted nature as again this film is a remake with an added flashback styled sequence at the start.
  • 17. A long shot of Michaels large figure then flashes up on screen. He is parallel to a large family home, the seriousness in his stance gives a clear indication that Michael is stalking something from within this house, he is becoming the predator. Images of a sexual nature then begin to appear with Michael in the background of the shot. Sex is a key element to a slasher, usually the killer is punishing the young teenagers for engaging in activities such as drinking, having sex, and drugs etc. The editing begins to quicken in pace rapidly, displaying clips of extreme violence. One particular shot is the shot of Michaels head coming through the wall, this hints at the potential defence of a character who is fighting back, this is more than often the last victim standing. The flashback styled feature creates a lot of questions within the audiences head. Firstly, why delve into the past if it has no coherence with the future? This indicates the female he has returned for must be a female who is linked with his childhood, he has came back for her.
  • 18. A young female running and screaming then appears. This is again key to a slasher, the classic “last girl” seems to be apparent within this film. Usually the most sensible of all the teenagers and usually almost a female. This shot also gives a clear indication of the protagonist. The final shot is a shadow of Michael walking into a wooded area, cradling a young girl. The way in which he carries the girl makes it clear that he cares, this gives a huge hint to the storyline, giving a clear indication that this is Michaels prey. The titles then fade on screen. The use of the black background with the white writing shows the connotation of the binary opposition good vs. evil. The writing is also very bold, much like Michaels character who possess’ a very bold and large physique. The iconic Halloween music begins to play when the titles appear on screen, this gives a further indication that the film is remake, hopefully attracting a large fan base. The titles appearing at the end again makes the audience remember the name of the film, making them watch the whole trailer in order to find title and
  • 19. The sequence begins with digetic sound of a crime scene, the use of this soundtrack adds to the hectic mood being created on screen as a series of news bulletins appear describing a mass murder within a family home. The music then begins to take a darker turn as non-digetic rock music takes over. This is a great soundtrack for the trailer as more than often rock music is typically associated with the devil and things of a dark nature. The music takes its final change at the end of the trailer when the “Halloween” titles appear, the music is the iconic Halloween theme tune, this further reinforces the fact that this film is remake of a classic film, by using the distinctive soundtrack, title and mask the audience will be fully aware of the content within. The narrative within this sequence doesn’t seem to follow the typical structure as it jumps straight into the violence, a key theme of slashers. However I believe it does this as this film is based upon delving into the past rather than seeing a series of events unwind upon vulnerable teenagers. However we do see a slight state of equilibrium when Michael returns for his younger sister who appears to be living a happy life with her adoptive family and sex-indulging friends. The editing within this trailer has a great impact upon getting the audiences adrenaline pumping. The fast paced editing really coincides with the timing within the film which is clearly set over a long period of time. Therefore the fast paced editing represents the very quick time jumps featured within the film.
  • 20. The characters within the sequence clearly follow Propps character types, as we already know the film will feature a villain, as the film is based upon the killers life. It is also very clear their will be a victim/hero, this being his baby sister who returns for. The film also features an binary opposition; good vs. evil. This is displayed frequently throughout through the clips of the psychotic Michael in comparison to the very innocent and happy teenage protagonist. The opposition is also displayed through the use of lighting, for example we quite often see Michael in dark, isolated streets. This represents his current state as he is clearly a very dark and lonely person as he killed his whole family as a child bar his sister. This is juxtaposed with the very bright lighting upon his younger sister for example when she's eating dinner with her younger brother. The bright lighting represents the innocence and purity she posses’ in comparison to the sadistic nature Michael posses’
  • 21. The killer—The killer in the slasher film is usually male, this is seen within Halloween as Michael is a very masculine male. Their identity is usually unknown and/or concealed either by a mask or by creative lighting and camera work. Michael wears a mask throughout majority of the film, the only time we see a glimpse of his face is when he is a young boy. The covering of his face displays the problem he has with his own identity, he wishes to be someone else. With the mask he gains power as he is able to emotionally disconnect himself and commit tragic murders. He is often mute and seemingly unstoppable, able to withstand stabbings, falls and shootings by his victims. Michael is a mute throughout the film, this is a key element to the film as it is even mentioned within the background, almost as if he is lost in himself, unable to communicate making him all the more inhuman and psychotic. His background sometimes includes a childhood trauma that explains his choice of victim, weapon and location. This is definitely apparent within Halloween as Michael becomes the sadistic killer he is today due to his childhood, he lacks attention and communication with his family, constantly being made the outcast. The films setting is also due to his childhood as he returns to his hometown in order to retrieve his baby sister. Slasher villains tend to prefer handheld weapons such as knives, axes, machetes and/or chainsaws as opposed to firearms. Michael uses a kitchen knife as his weapon, I believe this to be a clever choice as a kitchen knife is associated with home. Michaels childhood and home life is what drove him to be the way he is, therefore by using this particular weapon it clearly indicates that his home life bothered him and he still has some sort of connection to it.
  • 22. The hero—The hero is the protagonist. The main character is usually a female and the quietest, most nervous one. This particular film is based upon one young girls experience, the protagonist featured appears to be very quiet and very good. This is a key choice as the violence the killer brings is then juxtaposed with her purity making the killing much more brutal for the audience to watch. The protagonist within Halloween takes a great spin on a classic horror as the hero is Michaels long lost sister, the pair are the exact opposite, again making the binary opposition of good vs. evil come into play once again. The difference within the pair also reflects Michaels bad upbringing as he slaughters the whole family leaving his baby sister orphaned, she is then brought up by a well respected and caring family. The difference in their background clearly has a massive impact as the two are completely opposing characters.
  • 23. Finally, the audience for this film is a mass audience as it is a remake of a very iconic film and will therefore draw in a large fan-based audience and will appeal to a range of ages, depending on their taste in genre. The target audience is 18+ this being due to the gore, violence and sexual nature being featured throughout the film, all being typical themes of a slasher film. The socio-economic group I believe would again be C2 down to E as the plot featured is very simple and therefore wouldn’t require a great deal of knowledge to understand, unlike psychological or supernatural horrors which feature lots of plot twists and essentially require more thought. Slashers tend to lack the amount of thought put into them as essentially each film is a remake of the one before, a villain killing people off for whatever reason they have be it a troubled youth or bad family life etc. I believe the psychographics of this film would be mainstreamers, aspirers and explorers. Mainstreamers are an ideal audience for this film as they are part of the mass and this film is a remake of a classic therefore it would attract a mass audience. Aspirers are also ideal for this film as the type of people that come under this category are of a young age, these tend to be students. Therefore they should enjoy this film as people of their age range are highly featured, another typical element of a slasher film. Finally, explorers would also be an ideal audience as one of their key traits is that they enjoy “instant effect” this is ideal as “Halloween” delves straight into the action and doesn't go into too much detail, the film heavily features violence which we see at the beginning from the trailer and throughout. Explorers would essentially enjoy this film as it gives an “instant effect” of fear on the audience.
  • 24.
  • 25. The trailer begins with the Paramount logo that typically features a blue background. However this particular version displays a red background. Red being the connotation of blood, this coincides perfectly with the genre as gore is a key element of a slasher so it therefore introduces the genre immediately. An establishing shot is then featured, displaying a lake with a female voice over layered on top. “did you know a young boy drowned here? He was my son and today is his birthday.” This introduces the sinister nature of the film almost immediately and the use of the annual date of his birthday foreshadows a potential return. Anyone who has watched the previous Friday 13th films will make the connection from the start as the voice over has been used in previous films. Also the image of the lake is very iconic as the events always take place at camp crystal lake. We then see a series of medium shots featuring the classic happy go lucky teenagers trying to escape reality for a few days to indulge in sinful acts such as sexual intercourse, alcohol consumption etc. This displays a great contrast between the dark natured content we previously saw, bringing the binary of opposition of good vs. evil into the film. This is again a key feature of a slasher. Between each shot a white wash is used as a transition, the colour white showing the connotation of innocence and purity. This is a classic feature of a slasher trailer, as the typical trailer will begin very light-hearted so that the later violent content will therefore become more shocking.
  • 26. A medium shot of a pair of the teenagers partaking in a sexual act is then displayed. This is a key element of a horror as the idea of “Sin” is frequently used throughout the genre, making the killing almost become a cleansing. Also sex is heavily feature d to display a range of characterisation within the teenage group; leaving the classic last girl standing to be the most innocent in comparison to her idiot friends. We then see a young girl dancing and drinking a bottle of alcohol. Alcohol being a key element within a slasher as the intake of alcohol makes the victims become more vulnerable. This makes the speed of the killings become much more quicker and frequent; therefore making the audience feel the “fear factor” almost throughout the entire film. The trailer then begins to take a sinister turn, as we see Jason watching the teens. This is typical timing of a slasher trailer, beginning light hearted to then later be juxtaposed with the grim content later shown. This over the shoulder shot of Jason watching the young girl also gives the idea of a predator stalking its prey, creating this animalistic theme that is strongly apparent throughout majority of Slasher films. The editing between each shot is very fast paced and therefore gives off this feeling of a wild party taking place as this is obviously the explanation behind the teenagers visiting the cabin, this also keeps the audience interest throughout the trailer as the fast pace creates excitement and leaves a lot of unanswered questions as we never see one shot long enough to grasp the full plot.
  • 27. This particular moment for me is the key moment within every Slasher trailer, the turning point as such. A stereotypical slasher will always have a point where the trailer takes a dark turn. “She aint missing she's dead” The shot then flashes to a black and white close-up of a person screaming. The colour black showing the connotation of evil, a key element of a slasher film. After we get our first glimpse of Jason we then see a series of missing posters, introducing the twist within the film, which unlike the originals features a plot of Jason holding a young girl captive as she resembles his mother. The music also takes a drastic change during this moment, the” feel good “song we heard during the initial scene now turns into a dissonant sharp soundtrack that immediately makes the footage become much more uncomfortable to watch. We then see a long shot of two of the teenagers wondering in the woods. The woods is a key setting in a horror film as the woods are isolated, making the teens become much more vulnerable. Also the dark lighting used within this scene sets the sinister change in mood as all horror trailers begin light hearted to then be later juxtaposed with the true disturbing nature. The soundtrack we hear at the beginning of the trailer was a very upbeat rhythmic piece, setting the mood as a light hearted, party central cabin. However, this music has since ceased being replaced with silence and dissonant sounds that resemble the sound of water. This particular sound is used as a constant reminder of Jason, who was drowned as a child.
  • 28. This is also a classic scene within a horror, the protagonist pulling back a door or curtain of some kind in a search for the killer however the killer turns out to be behind them. This is always a terrifying moment for the audience to watch as the protagonists are unaware of their presence making them become all the more vulnerable, vulnerability being key as it speeds up the killings for the villain, making the storyline very fast paced and gory at all times. A count then begins to flash up on screen, the numbers increasing from 1 – 13. The numbers obviously having a direct correlation with the title and plot line of the film as all events take place on the 13th. The use of counting could also be in direct correlation to the amount of victims he has killed, beginning at one and very quickly increasing. The use of the white background shows the connotation of innocence and purity, this could also be a representation of heaven which is a huge link to the theme of a death, a key element within slasher films. A bed is then displayed on screen, which shows the engraving of the name Jason upon it. This is our antagonists’ room when he was younger, showcasing the theme of childhood. This is a key element in a Slasher film, delving back into his past which in this case was very traumatic as he killed camp member and was drowned by the councillors. The use of the jaggered engraving also displays that weapons/sharp objects where very apparent within Jason's childhood. Giving further explanation for why he is the way he is today Jason now becomes very apparent in the later stage of the trailer, his iconic music also begins to play as we reach the climax. The music resembling the sound of a dark sinister laugh, the use of the antagonist laughing is again key to the horror repertoire as most villains take great pleasure in killing their victims, seeing it as more of a thrill than a crime.
  • 29. A close up of a female protagonist is also then displayed, showing her screaming and running away in great fear from our antagonist Jason. This is a key character within the slasher genre as a “damsel in distress” is always featured, this is used as stereotypically the female gender is represented as very weak and vulnerable, making the villain become much more inhuman and powerful. Text then appears in a later scene reading “And the director of The Texas Chainsaw Massacre” this is a typical feature of most trailers, gaining a bigger audience for the premiere of the film by featuring a previously successful and well known film within the same genre. This will not only draw in fans from the film mentioned but will also give the viewers a further insight as of what to expect from the film being advertised. The final image we as an audience see is the titles of the film, this is the final number of the counting being used throughout, this technique being very effective in building up to a climax but also being in direct correlation with the title of the film. By having the film title as the last image the audience view, will make the name become the most memorable, which is of course key in achieving high sales numbers at the box office for the film. The final scenes displayed use fast paced editing, building up to the climax of the film title. The last scenes all being the most brutal and therefore memorable, making the final images the audience view to have the greatest impact on their decision of whether on not they wish to watch the film, therefore featuring the “best” scenes within these final seconds is crucial for any director.
  • 30. The sequence begins with a non-digetic rhythmic soundtrack of a very upbeat, happy sounding song, the use of this soundtrack creates a very positive mood which is parallel to the footage on screen which showcases a group of rowdy teenagers all travelling to an isolated cabin in the woods for a party/getaway of some sort. The music then begins to take a darker turn when we get our first glimpse of Jason. The soundtrack changing to a series of non-digetic dissonant sounds resembling the sound of being underwater. This is very clever as this is in direct correlation with our antagonists very traumatic childhood as he was drowned as a child due to his mothers very disturbing behaviour she exhibited at camp. The music takes its final change nearing the end of the trailer when the Jason becomes more apparent throughout, the music is the iconic “Friday the 13th” theme tune, further reinforcing the fact that this film is remake of a classic film, by using the distinctive soundtrack the audience will be fully aware of the content within. The narrative most definitely follows Todorovs theory which insists the film begin with a state of equilibrium, the film follows this theory as it begins with a group of happy go-lucky teens travelling to a cabin to partake in drug taking, alcohol indulgence and a series of sexual acts. However, this state is soon disrupted when the we see the appearance of Jason, our antagonist who will kill of the teens one by one, each one in a more brutal manner than the last. Todorov insists on the film having some sort of resolution, this of course is very hard within a slasher film as the nature is very traumatising, however we see hints of our “final girl” character who will most probably withstand Jason's superhuman qualities. The editing within this trailer has a great impact upon getting the audiences adrenaline pumping. The fast paced editing throughout coincides perfectly the footage on screen, which becomes more extreme as the trailer progresses. The fast paced editing is also ideal for the quick paced nature of the film which will feature the killings all within under an hour, which is fairly unrealistic in any normal circumstance but is very understandable within a slasher film that keeps the audience on the edge of their seats at all times.
  • 31. The characters within the film clearly follow Propps character types, as we already fully aware the film will feature a villain and a series of protagonists, these being the delinquent teens. The film also features the obvious binary opposition of good vs. evil. This is displayed frequently throughout the trailer through the juxtaposition of the happy go-lucky teens who appear to be having the times of their lives in comparison to the troubled Jason who has returned to his childhood camp for revenge. The opposition is also displayed through the use of lighting, the lighting begins very bright, matching the positive nature on screen. However, when we first get a glimpse of Jason the lighting dramatically changes, changing the usual setting from day to night.
  • 32. The killer—More than often he killer in the slasher film is usually male, this is seen within Friday the 13th as Jason is a very large, masculine male. Their identity is usually unknown and/or concealed either by a mask or by creative lighting and camera work. Jason wears a hockey mask throughout the entire film, more than often the covering of the face is associated with problems of accepting themselves, usually due to an abusive childhood. Jason definitely fits well into this particular stereotype. He is also mute throughout the film, I personally feel this is scarier as the victims are unable to reason with the unstoppable killer or gain any explanation as to why he carries out these brutal murders upon them. Jason is also seemingly inhuman being able to withstand stabbings, falls and shootings by his victims. The killers background sometimes includes a childhood trauma that explains his choice of victim, weapon and location. This is definitely apparent within Friday the 13th as Jason becomes the disturbed predator he is today due to his childhood and poor upbringing, his only friend being his twisted mother. The setting within the film is also due to his childhood as he returns to Camp Crystal Lake in order to regain some sort of revenge upon teens, much like the councillors who beheaded his mother all of those years ago, also linking his choice of victims to his past. Slasher villains tend to prefer handheld weapons such as knives, axes, machetes and/or chainsaws as opposed to firearms. Jason uses a machete as his weapon, initially to look at a machete it is very daunting and dangerous looking, its also a very intimate weapon, making the killings become much more up-close and gruesome. Finally, I believe the machete to match Jason's appearance as he himself is very large and dangerous looking, much like his choice of weapon.
  • 33. The hero—The hero is the protagonist. The main character is usually a female and the quietest, most nervous one. The ‘last girl’ is usually very sensible unlike her delinquent friends who will partake in sexual intercourse, alcohol and drug consumption. This fits very well to Friday the 13th as our main girl who leaves her friends in search of Clays sister is very sensible and aware of her killer from very early on within the film. This is a key choice as the violence the killer brings is then juxtaposed with the protagonists purity making the killing much more brutal for the audience to watch. Usually the last remaining victims will have a fight with the killer, who appears to be super human, withstanding almost anything you throw his way. This is also very apparent element within Friday the 13th as Clay and Jenna face Jason's wrath in order to find his younger sister. However, the ‘last girl’ doesn’t entirely fit in this film as Jenna is killed by Jason in the final minutes, a classic twist within many slasher films.
  • 34. Finally, much like the other two films the audience for this film is a mass audience as it is a remake of a very iconic film and will therefore draw in a large fan-based audience and will appeal to a range of ages, depending on their taste in genre. The target audience is 18+ this being due to the gore, violence and sexual nature being featured throughout the film, all being typical themes of a slasher film. The socio-economic group I believe would again be C2 down to E as the plot within a slasher is very simple to follow and therefore wouldn’t require a great deal of knowledge to understand. Slashers tend to lack a great deal of thought put into them as essentially each film is a remake of the one before, a villain killing troubled teens off for whatever reason they have be it a troubled youth or bad family life etc. I believe the psychographics of this film would be mainstreamers, aspirers and explorers. Mainstreamers are an ideal audience for this film as they are part of the mass and this film is a remake of a classic therefore it would attract a mass audience. Aspirers are also ideal for this film as the type of people that come under this category are of a young age, these tend to be students. Therefore they should enjoy this film as people of their age range are highly featured, another typical element of a slasher film. Finally, explorers would also be an ideal audience as one of their key traits is that they enjoy “instant effect” this is ideal as “Friday the 13th” like most slashers, delves straight into the action and doesn't go into too much detail, the film heavily features violence which we see at the beginning from the trailer and throughout. Explorers would essentially enjoy this film as it gives an “instant effect” of fear on the audience.