UX design. What, how and why.

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Short presentation I made to introduce bitmama's Information Interaction Design team. It goes through what is UX design, how it is carried out and why it is useful (mainly in terms of ROI).

Published in: Design, Technology

UX design. What, how and why.

  1. User<br />eXperience.<br />design<br />
  2. What?<br />
  3. “ <br />”<br />Design is not just what it looks like<br />and feels like. Design is how it works.<br />Steve Jobs<br />
  4. Good<br />
  5. Great<br />
  6. Insanely<br />Great<br />
  7. 5metrics<br />
  8. Learnability<br />
  9. Efficiency<br />
  10. © kate at yr own risk<br />Memorability<br />
  11. Errors<br />
  12. Satisfaction<br />
  13. “ <br />”<br />I’ve been amazed at how often those<br />outside the discipline of design<br />assume that what designers do is<br />decoration. Good design is<br />problemsolving.<br />Jeff Veen<br />
  14. Whatweseeis<br />Visual Design<br />
  15. Butwhatwedon’t seeis<br />90%<br />
  16. “ <br />”<br />Design is so critical it should be on the agenda of every meeting in every single department.<br />Tom Peters<br />
  17. How?<br />
  18. Deliverables<br />
  19. Assessments<br />
  20. Interviews<br />
  21. SiteMaps<br />
  22. Flow Charts<br />
  23. Wireframes<br />
  24. Why?<br />
  25. “ <br />”<br />Business success is always defined by the quality of the overall customer experience.<br />Forrester Research, 2001<br />
  26. Websites that are hard to use frustrate customers, forfeit revenue and erode brands.<br />Forrester Research, 1998<br />“ <br />”<br />
  27. Good design is the most important way to differentiate ourselves from our competitors.<br />Samsung CEO YunJong Yong, 2004<br />“ <br />”<br />
  28. Savings<br />“Cost-Justifying usability” Bias & Mayhew , 1994<br />HumanFactors International, 2001<br />
  29. Development<br />Phase<br />Deployment<br />Phase<br />Requirements<br />Phase<br />Design Alternatives<br />Time cost <br />per change<br />8h<br />per change<br />32h<br />per change<br />
  30. Deployment<br />Phase<br />Requirements<br />Phase<br />20changes<br />*<br />35$per hour<br />*<br />*<br />8hper change<br />32hper change<br />5,600$<br />22,400$<br />
  31. Savings<br />$16,800<br />
  32. Extra<br />Income<br />“The $300 Million Button” Jared M. Spool, 2009<br />
  33. or<br />Register<br />E-mail Address<br />Password<br />Forgot password?<br />Checkout<br />Login<br />I’m notheretoenterinto a relationship. I just wanttobuysomething.<br />
  34. or<br />Register<br />E-mail Address<br />Password<br />Forgot password?<br />Checkout<br />Login<br />They’ll pester me with marketing messages I do not want to hear of, I’m sure<br />
  35. or<br />Register<br />E-mail Address<br />Password<br />Forgot password?<br />Checkout<br />Login<br />Which e-mail did I usehere?<br />
  36. or<br />Register<br />E-mail Address<br />Password<br />E-mail Address<br />Password<br />Forgot password?<br />Checkout<br />Login<br />You do not need to create an account to make purchases on our site. <br />Simply click Continue to proceed to checkout. <br />To make your future purchases even faster you can create an account during checkout<br />or<br />Forgot password?<br />Checkout<br />Login<br />Continue<br />
  37. Extra Income<br />$300,000,000<br />out of $25 billion sales <br />
  38. Who?<br />
  39. Marco Catani<br />Serena Facchinetti<br />Giacomo Grassi<br />Michele Iovino<br />Matteo Polato<br />
  40. www.bitmama.it<br />

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