Intro to User Experience

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Intro to User Experience

  1. 1. to
  2. 2. Design is not just what it looks likeand feels like. Design is how it works.Steve Jobs
  3. 3. Bad
  4. 4. Good
  5. 5. LearnabilityHow easy is it for users to accomplish basictasks the first time they encounter a design?
  6. 6. EfficiencyOnce users have learned the design, howquickly can they perform tasks?
  7. 7. MemorabilityWhen users return after a period of not usinga design, how quickly can they perform tasks?
  8. 8. ErrorsHow many errors do users make, how severeare these errors, and how easily can theyrecover from the errors?
  9. 9. SatisfactionHow pleasant is it to use the design?
  10. 10. I’ve been amazed at how oftenthose outside the discipline ofdesign assume that what designersdo is decoration. Good design isproblem solving.Jeff Veen
  11. 11.    
  12. 12. Design is so critical it should be onthe agenda of every meeting inevery single department.Tom Peters
  13. 13. InvestigationIdeationDesignUser Testing
  14. 14. Business success is always definedby the quality of the overallcustomer experience.Forrester Research
  15. 15. Websites that are hard to usefrustrate customers, forfeit revenueand erode brands.Forrester Research
  16. 16. Good design is the most importantway to differentiate ourselves fromour competitors.Samsung CEO Yun Jong Yong
  17. 17. THANKS!@trump29   h#p://linkedin.com/in/jaketruemper truemper@gmail.com   314.881.1900   info@4ORCEdigital.com   With  special  thanks  to  bitmama  (bitmama.it)  

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