First impressions count – 15 seconds on meeting. Over a phone no visual clues! Car clean inside, smoking, door panels Headboard on correct way, cleaning Smelling sweet! Never late. But what to do if stuck in traffic Never offend Personal space
How CDS sells, passing details to instructors, text back when confirmed Confirm price and booking pupil Leave your details, why it is important Tell the pupil what to bring What information you need from the licence, issuing appointment card and stating T&C’s
Additional information should contain items you are able to draw upon to help sell yourself
Explain 2 mile primary area 2 mile secondary area Boundary area Use flipchart to demonstrate areas and timeslots using spare names
Selling lessons to add
Incentives: use maths When a friend takes 4 full price lessons you get a free lesson 4 lessons @ £21.00 each = £84 Free lessons = £21.00 Real cost of lessons will be: (£84.00 - £21.00 = £63.00) £63.00/4 = £15.75 per lesson Then you have a new pupil who may take 30 more lessons Plus you can offset the free lesson against your tax
DSA Test fee: £48.50 Your costs: 3@£21.00 = £63.00 Total = £111.50 (a) Retest fee: £48.50 Lessons waiting for new test: 4@£21.00 =£84.00 Your costs@ 3@£21.00 = £63 Total £195.50 (b) Total (a) + (b) = £307.00 Four additional lessons prior to the first test could help the pupil pass first time
![[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)