Analysis question 2

1. Question 2
How does your media
product represent
particular social
groups?

2. When choosing the social group
that the radio news broadcast
would be aimed at, myself and
the group felt it would be best
to choose on that we could
relate to easily as this would
mean we had an insight into what
types of content this particular
group would want to hear and
what the best style would be for
the final broadcast. With all of
this in mind we felt it was best
for our target audience to be
teens and young people that live
locally on the Isle of Wight.

3. The ways we have linked the
broadcast to this particular
social group was by using only
local news stories that would
interest a younger audience.
We also decided that it would be
best for Chris to be the main news
reader as he is the only one out
of the group that has lived on the
island his whole life and
therefore also has the strongest
isle of Wight accent which we felt
was something that would again
link the broadcast the the target
audience.
Another aspect of our broadcast
that helps us to connect with the
young people of the island is the
feel of the overall broadcast,
because of the strong influences
of the Isle of Wight festival,
Bestival and the general local
love for the beach and the
outdoors we wanted to give the
broadcast a very chilled and
relaxed feel that would appeal to
our target demographic.

4. When choosing the stories we wanted to put
into the broadcast we used only local news
that we felt would interest or have an effect
on the young people of the island, for example
the opening of the trampolining center
IsleJump or the premier of the latest Star
Wars movie.
We also knew from our research and
questionnaires that teens preferred a range of
different stories from categories such as
entertainment, sports, local news and others,
they also preferred to listen to a larger
amount of short stories rather than only a few
long stories. I feel all of this information
was vital and really helped us to understand
what other people would like to hear and not
just to choose stories that we thought they
would like to hear.

5. From this research that we did at the
beginning we were even able to tailor the
layout of the bulletins to the preferences
of our target audiences.
For example our questionnaires told us that
people preferred to hear a BED under the
broadcast, and it is small elements like
this that have enabled us to create such a
clean cut and perfectly styled broadcast
that fits in so well with our target
demographic.