3. Advantages
• The typography is pointed at the ends of the
letters which looks like daggers and is an icon
of the supernatural horror genre. It also hints to
the audience what will be seen throughout the
film.
4. Disadvantages
• A disadvantage of the typography is that it
slightly looks like carrots which is definitely
not the look that we wanted and doesn’t fit
the genre.
• The dark red also wouldn’t really show up
on our black background and doesn’t
hugely connote blood and danger. A
brighter red would achieve this better.
