This document discusses typography trials for an opening to a supernatural horror film. It notes that while the letters resembled daggers and connoted danger, the font had thick lettering that was visually unattractive, appeared paler red than intended on film so couldn't strongly connote danger, and received only one vote out of 14 on a survey, showing its unpopularity. Overall, while the font resembled weapons, it had design flaws and tested poorly so wasn't suitable for the genre.

1. Typography trials - 2

2. Pros
• I liked this typography because the letters
looked slightly like weapons – i.e daggers. This
isn’t a typical weapon used in supernatural
horrors, however they still connote danger
which is something we wanted to come across
in our opening.

3. Cons
• However, I didn’t like this font for numerous reasons.
Firstly, I didn’t like the thickness of the lettering, as it was
very large and didn’t look visually attractive to the
audience.
• Secondly, when we put the typography on the film the
lettering came out a paler red than we wanted, which
means we couldn’t connote danger as strongly, therefore
the typography wouldn’t fit in with the genre.
• Finally, the typography got the least votes on our survey
which we created, with only one out of 14. With this little
amount of votes it is clear that the style of lettering isn’t
very popular.