3. Advantages
• The typography is red which has connotations
of danger and danger is a constant theme
throughout supernatural horrors. Also, the
colour red connotes blood which is also an
icon of the genre.
• The style of the font looks like smeared blood.
This is something that we typically see in a
supernatural horror and hints to the audience
what the narrative of the film will be.
4. Disadvantages
• The typography looks neater than the rest
of the choices that we are contemplating
and we wanted a font that was slightly
messier as we think this would represent
the blood clearer and make it more
suitable for a supernatural horror.
