Communication is the discipline that deals with how humans use verbal and nonverbal messages to create meaning in various contexts. It includes the study of interpersonal relations, rhetorical theory, performance studies, argumentation and persuasion, technologically mediated communication, popular culture, and other areas. The basic elements of communication include a sender, message, channel, feedback, noise, and context. Frames of reference are lenses through which reality is perceived and include psychological, cultural, social, spatial, temporal, and historical frames. Communication occurs through various modes including intrapersonal, interpersonal, intercultural, interviewing, small groups, and mass communication.

2. COMMUNICATION

3. LESSON TARGETS;
Define and Describe the Context and Basic Concepts
of Communication;
Explain the goals of Communications, Describe the
Elements of Communication Processes.

4. FAST QUESTION
What is the relation of Communication to
the field of Applied Social Science?
As an Individual, How would you describe
the discipline of communication?

5. WORD WEB
Give words that best describes the Power, the
Functions and Essence of Communications.
COMMU-
NICATION

6. The Discipline of Communication deals with how
humans use
Create Meaning in Various Context.to
Verbal and Non Verbal Messages

7. INTERPERSONAL RELATIONS

8. RHETORICAL THEORY AND CRITICISM

9. PERFORMANCE STUDIES

10. ARGUMENTATION & PERSUASION

11. TECHNOLOGICALLY MEDIATED COMMUNICATION

12. POPULAR CULTURE

13. FRAME OF REFERENCE
It is a lens through which reality is perceived and filtered to create
meaning or a standpoint formed through a complex set of criteria or
assumed values against which measurements, understanding, or
judgments are made.

14. PSYCHOLOGICAL FRAME OF REFERENCE

15. Set of Parameters that
define one mental
schema

16. CULTURAL FRAME OF REFERENCE

17. Set of Parameters that
define one’s cultural
bias

18. SOCIAL FRAME OF REFERENCE

19. Set of Parameters that
define one’s social bias

20. SPATIAL FRAME OF REFERENCE

21. Set of Egocentric Experience,
Environmental and
Geographical Parameters.

22. TEMPORAL FRAME OF REFERENCE

23. Space and a Range of
Experience that defines
one’s interpretation.

24. HISTORICAL FRAME OF REFERENCE

25. Set of Parameters that
define one’s historical
bias

26. EXPLAIN!
Communication is essential for everyday life. The
goal is to make group life possible through
socialization, enculturation, intergenerational
solidarity, nation building, social change.

27. FAST QUESTION
What are the basic elements of
communication that are essential in order
to deliver the message?
In what symbol will you compare the
Communication Process?

28. BASIC
ELEMENTS

29. SENDER

30. The one who sends the
message for the
receiver.

31. MESSAGE

32. Made up of ideas and
feeling that senders/
receivers want to share

33. CHANNEL

34. Routes travelled by a
message as it goes
between the two.

35. FEEDBACK

36. Response of the
Receiver to the Sender
vice versa.

37. NOISE

38. Context where
communication occurs

39. WHAT
WHERE
HOW
TO WHOM
WHY
the message
the context
the medium
the recipient
the influence

40. SETTING

41. Lesson 17
INTRAPERSONAL COMMUNICATION

42. Lesson 17
INTRAPERSONAL COMMUNICATION
Communication that
occurs within us.

43. INTERPERSONAL COMMUNICATION

44. INTERPERSONAL COMMUNICATION
Occurs on one-to-one
basis usually in a
informal.

45. INTERCULTURAL COMMUNICATION

46. INTERCULTURAL COMMUNICATION
Occurs between or
among member of
different culture

47. INTERVIEWING

48. INTERVIEWING
Series of questions and
answers usually
involving two people.

49. SMALL GROUP COMMUNICATION

50. SMALL GROUP COMMUNICATION
Group of People meets
to solve a problem

51. MASS COMMUNICATION

52. MASS COMMUNICATION
Audience in a highly
structured manner.

53. • Be Confident.
• Speak like
tomorrow
doesn’t exist.

54. For Pictures:
Credits to the Internet
For the Content:
Credits to the Discipline and Ideas in Applied Social Science – Rex Bookstore.