How to Change the Face of Africa


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Why does the media continuously bombard us with negative images of Africa? Changing the Face of Africa's mission is to inspire people across the world to change their negative perceptions of Africa and other places and people that are often misrepresented in the media. We carry out our mission through critical thinking and media literacy.

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  • ‘80% of the British public strongly associate the developing world with doom-laden images of famine, disaster and Western aid’ (VSO 2001:3).
  • All writer should read this…
  • ‘Perspectives of Poverty’ has Duncan taking two pictures of the same person; the first looking traditionally ‘poor’ and the second looking well-to-do and especially dignified. He believes that this contrast will show how the same subject can essentially be seen in two different ways – depending on the perspective.
  • How to Change the Face of Africa

    1. 1. Media, Africa & International Development <br />Changing the Face of Africa <br />© 2011 Changing the Face of Africa <br />
    2. 2. Why does the media label Africans this way?<br />© 2011 Changing the Face of Africa <br />
    3. 3. "For all that has changed, Africa continues to be described through a series of lacks and absences, failings and problems, plagues and catastrophes"<br />(James Ferguson, Global Shadows)<br />© 2011 Changing the Face of Africa <br />
    4. 4. What's On?<br />Dictatorships Child Soldiers NGOs FamineCorruption<br />War ResearchViolence Dependent Disaster HIV/AIDsStarving Babies Western Aid CampaigningDevelopmentIlliterate Doom’n’GloomBlack Poverty<br />© 2011 Changing the Face of Africa <br />
    5. 5.
    6. 6. So what is the Impact?<br />
    7. 7. Collateral Damage <br />© 2011 Changing the Face of Africa <br />
    8. 8. Culture of Dependency<br />© 2011 Changing the Face of Africa <br />
    9. 9. Compassion Fatigue (Susan Moeller)<br />© 2011 Changing the Face of Africa <br />
    10. 10. What Can We Do?<br /><ul><li>Become Critical Thinkers
    11. 11. Teach Media Literacy
    12. 12. Shape Broadcast Decisions
    13. 13. Create Ethical Guidelines and Principles
    14. 14. Practice Diversity in Public Relations and Advertising
    15. 15. Re-evaluate NGO’s / Charities Marketing Strategies
    16. 16. More Positive Stories that Development is Working</li></ul>© 2011 Changing the Face of Africa <br />
    17. 17. AlsoCheck Out…<br />
    18. 18. Read BinyavangaWainaina‘How to Write about Africa’<br />“Among your characters you must always include The Starving African, who wanders the refugee camp nearly naked, and waits for the benevolence of the West. Her children have flies on their eyelids and pot bellies, and her breasts are flat and empty. She must look utterly helpless. She can have no past, no history; such diversions ruin the dramatic moment. Moans are good. She must never say anything about herself in the dialogue except to speak of her (unspeakable) suffering”<br />© 2011 Changing the Face of Africa <br />
    19. 19. Duncan McNicholl‘Perspectives of Poverty’<br />Two images of the same person in different contexts can alter our perception. <br />
    20. 20. ChimamandaAdichie<br />‘The danger of a single story’<br />Nigerian Novelist tells the story of how she found her authentic cultural voice, and warns that if we hear only a single story about another person or country, we risk a critical misunderstanding.<br />
    21. 21. Think about it!<br />"The difference between a smart person and a wise person is that a smart person knows what to say and a wise person knows whether or not to say it."<br />
    22. 22. To find out More…<br />Visit<br /><br />© 2011 Changing the Face of Africa <br />