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Kwambele Brand Cause Marketing Company Profile

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Kwambele Brand Cause Marketing Company Profile

  1. 1. BRAND CAUSE MARKETING WITH A CONSCIOUS “In the new era of social responsibility, what companies don’t do can cost them – Consumers support brands that share their desire to make the world a better place. There’s a strong connection between entrepreneurship and “paying it forward”. The challenge is being able to make your efforts count for both the communities that you operate in as well as your business. We help our clients master this with our brand cause marketing solutions. “ – Matshidiso Mbele, Managing Director, Kwambele Brand Cause Marketing. BRAND CAUSE MARKETING (PTY) LTD BRAND CAUSE MARKETING (PTY) LTD
  2. 2. OUR STORY Kwambele is a seasoned and empowered brand cause marketing agency specialising in the creation and roll out of socially responsible brand marketing that tell our clients’ stories. We are a dynamic and young team of experts in brand marketing, communication and brand activations. Whereas traditional brand marketing agencies focus on creative branding, Kwambele leverages our in-depth experience and team’s passion to profile sustainability initiatives through meaningful and relevant content creation across print, digital, broadcast and online platforms as well as brand activations. We work with our clients to tell stories of companies and communities working together to drive social change. We are committed to helping our clients create a better world and impact positively on the lives of consumers interacting with the brand while meeting strategic business goals. We base our existence and offering on the Africa of 2063 where we will realise an Africa based on inclusive growth and sustainable development. We don’t just tell our client’s stories; we are story shapers who cultivate relationships with influencers through relevant and compelling content. We enable companies to establish ongoing strong ties with their audience – to communicate in dynamic landscapes – to drive real-time, result based and socially responsible creative strategies. Kwambele works with brands with a shared vision of transforming South Africa. We create socially responsible content, which builds trust, engages customers and mobilises communities to think and act sustainably. Developing an authentic and mutually beneficial relationship between a brand and its target audience is key to brand marketing. We develop strategies that proactively facilitate relationship opportunities and deliver quantifiable business impact. OUR MISSION We create relevant, meaningful sustainability solutions to help our clients position and communicate effectively. OUR VISION To create meaningful, impactful solutions that empowers Africans to think and act sustainably. OUR VALUES • Authenticity • Thought leadership • Innovation • Enabling change • Brave
  3. 3. OUR CLIENTS BRAND MANAGEMENT: OUR WORK CREATIVE BRAND DEVELOPMENT: Casipo: Development of training curriculum elements including manuals and information collateral on Adherence Services for Chronic Treatment (HIV, TB and NCDs). loveLife: Development of creative collateral, brand activations and communications. Right to Care: Development of creative training material for TB programme. Aids Consortium: Design of marketing and corporatecommunication collateral. Zenex Foundation: Creative design services. Pepfar: Activation branding support. The Sunday Times Generation Next Awards The Sunday Times Generation Next Awards recognises leading brands with the cool factor. In addition to the awards, a conference for young people is hosted and Kwambele was responsible for developing engaging and exciting branding elements for the conference and brand activation for the awards ceremony representating our client loveLife. Artwork created for the conference and awards ceremony illustrated youth’s path to greatness, leadership and unearthed how they can power the future. All collateral developed was youthful, engaging and encouraged dialogue and igniting the need to drive change for the future. loveLife LEADERSHIP loveLife ACADEMY An Associate of the New loveLife Trust
  4. 4. loveLife Youth Month Campaign loveLife not only celebrated youth month during June 2015, but also wanted to utilise the month to highlight the state of mind of young South Africans. Kwambele was responsible for developing a creative campaign to communicate the messaging for loveLife. The campaign developed was not only creatively appealing but also elicited an emotional connection with young people and gave them a reason to believe, leading to behaviour change on how to make a difference not only in their lives but in the future of South Africa. Xenophobia Dialogues It is said that dialogue has the power to end conflict. With the recent spate of xenophic attacks address the issue of xenophia especially among youth. The concept centered around creating a safe space for young people to verbally engage and not only highlight the challenges that lead to xenophia but to also take the lead and provide solutions for the challenges. The dialogue was hosted as an event where young people expressed themselves through music as this is something they are familiar with and also created a stakeholder engagement opportunity as key stakeholders for the organisations participating were invited to be part of the dialogues. Kwambele aslo identified and managed talent that was part of the dialogue and for audience engagement young people were given the chance to express themselves with clothing that represented unity in Africa. Kwambele was also responsible for the creative collateral for the dialogue sessions. That South Africa is overwhelmed by foreigners In 1998 the department of Home Affairs claimed there were up to five million illegal immigrants in South Africa. Statistics South Africa’s official estimate is now of 500,000 to one million undocumented migrants, a far smaller figure than believed Myth 01 loveLife #TEAMNOXENO YOUNG PEOPLE TALK XENOPHOBIA #TEAMNOXENOPHOBIA NATIONAL YOUTH DIALOGUE YOUNG PEOPLE TALK XENOPHOBIA C O N S T I T U T I O N H I L L | 11 J U N E 2 0 1 5 Views of xenophobia from Kwanobuhle Y-Centre, Eastern Cape by Ayanda Sali #TEAMNOXENO YOUNG PEOPLE TALK XENOPHOBIA In the story we see a guy from Somalia expressing the stress they go through, having to lose family members and a lot of money during these attacks and another foreign man explaining the reasons why they leave their countries. We also hear how deeply hurt some community members are about these attacks and they express how they struggle in the absence of these foreigners and their shops. Talking points: - The lack of understanding attackers have on the Psychological and Financial impact these attacks have on the victims.- Disapproving these attacks due to the struggle fellow South Africans go through in terms of getting affordable goods and the lack of South African owned shops in the communities. - The need to treat each other as human being, rather than categorizing based on Nationality. The discussion provoking question is: For more details on the story, watch the clip. Who are we destroying with these xenophobic attacks? Esteemed guest You are warmly invited to the Born Free Dialogues (BFDs). An initiative by loveLife to discuss issues relating to xenophobia, human rights, access to services,harmony, tolerance and youth development. Date: 10 June 2015 Time: 11:00AM til 2:00PM Venue: Constitution Hill 11 Kotze Street, Braamfontein, 2091 Johannesburg, Gauteng RSVP: p.nxumalo@constitutionhill.org.za Tel: (011) 381 3128 Contact: Phetsile Nxumalo Tel: (011) 381 3128 Email: p.nxumalo.@constitutionhill.org.za www.constitutionhill.org.za #TEAMNOXENO YOUNG PEOPLE TALK XENOPHOBIA
  5. 5. REPORTING Measurement begins with setting measurable objectives aligned to business performance. Kwambele employs a range of tools to measure the impact and success of campaigns and strategies with various stakeholder groups. WHY US • We take pride in assisting our clients tell their stories • We encourage an entrepreneurial spirit and drive a culture of curiosity • We have the courage to truly consult • We operate with integrity and we are passionate about everything we do • We deliver big agency thinking but act with agility • We have satisfied client – strong and long-lasting relationships • We consider ourselves a partner to our clients BRAND CAUSE MARKETING (PTY) LTD BRAND CAUSE MARKETING (PTY) LTD CONTACTS KWAMBELE BRAND CAUSE MARKETING tel: (27-10) 592 0098 e-mail: tshidi@kwambele.co.za address: 48 Wierda Rd West , Wierda Valley , Sandton , 2196 ...BRAND CAUSE MARKETING WITH A CONSCIOUS

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  • LungiswaMzimba

    Feb. 28, 2018

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