Career transition 2006, launch 2/7/2007 in Ft Myers/SWFL, (5 years)
What do you do better than your competition, what does your competition do better than you?
Wcr naples feb 24
February 24, 2012
Thank You and Congratulations My Career Transition Simple Formula for Success Reimagine What Success Means Today How ‘Top Performers’ Deliver Excellence Brand is YOU, Branding is YOU in ACTION 3 R’s to Stand Out Branding Personal Brand: Be More
Simple Formula for Success? Claim your piece of ‘real estate’ in your chosen field Steadfast commitment to your profession and professionalism Build, grow, nurture and serve a loyal tribe and community
How Top Performers Deliver.. Accountability + Perseverance = EXCELLENCE
Fresh Ideas New Approaches Innovative Thinking Full engagement in tools and platforms Strong Brand/Branding Radical Reality-Radical Action-Radical Results Master Marketer Master Networker Master Salesperson
Since 2008, We Have All Had to.. Re-imagine What Success Means..Gallop reports an increase in economic confidence in 2012..Americans saying the economy is"getting worse" fell 12%!GDP growingUnemployment is downStock Market is up (13K)Optimism Index up 5 months in a row*Best levels since the week ending Feb. 13, 2011.
Feb/2012, NAR Housing affordability conditions improved with softer existing-home prices Record-low mortgage interest rates Rising sales and lower inventory creating more balanced conditions.
*Michael Levy, The Leadership Edge, 6 Qualities of Top Performers.FocusIntegrityServiceRelationshipsSmart/Hard WorkContinuous ImprovementWhat happens though when things shift and change so dramatically and these fundamentals need to be adapted into a different world?
“Professional Accountability can temper volatility and uncertainty” Professional Habits Systems and Processes Ability to Change and Adapt Willingness to Learn and Use Technology Intangibles (experience, wisdom, spirit, heart, interpersonal skills) Sense of Humor
Stand OutGrab AttentionPremium Item In a Generic Market
Brand and Branding are separate,mutually inter-dependant concepts. Who am I. What do I do. Whom do I serve. How do I deliver me. Clear, Consistent, Concise
Your Brand is YOU, Your DNA Personality Essence Intangibles Fascinations Drivers Experience Wisdom Heart Soul
Everything you DO to promote, market, advertise, share, engage, build, interact, align with people!Not Negotiable I am a PlayerLive, work, play in two worlds F2F, Web
1) Laser clear on who they are, what they do and whom they serve.2) They differentiate themselves and their companies from their competition.3) They build legacy through consistency, excellence, leadership .
Reinvent how you use your talents and accomplishments Reimagine what success looks like and means to you Reinvigorate your visual image, marketing and messaging
25 FREE/Low Cost Ways to Market Yourself NOWFREE monthly marketing letterFREE TeleclassGo to DeborahShane.com and sign up!Mini Brand EvaluationCareer Author