Bailee is a 19-22 year old public relations major who works part-time in her university's registrar office entering student data. She finds it challenging to keep track of all student information and wants to establish a more productive and comfortable work environment. An integrated database solution could help make data entry more efficient and manageable.

2. Busy BaileeBACKGROUND:
• Public Relations Major
• Assistant in the Registrar office
• Full-time student, worked in the Registrar
office for 2 years.
• Has a second job at her complex
• Prefer Twitter, Facebook and Instagram
DEMOGRAPHICS
• Female
• Age:19-22
• One Income: below $30,000
• Rural
IDENTIFIERS
• Outgoing
• Inputs student data, (i.e. Transcripts)
• Answers incoming calls

3. Busy BaileeGOALS:
• Establishing a comfortable and productive
work environment
• Making the job efficient
CHALLENGES
• Keeping track of every student
• Handling great amounts of information
HOW WE HELP
• Make all data and information manageable
through databases
• Communicate with employees to discover
their level and factors of comfort

4. Busy BaileeREAL QUOTES:
• “I don’t have any time to complete
every task that is asked of me.”’
• “My co-workers are not always the
easiest people to work with.”
• “I like it here, it’s just a lot to be
done.”
COMMON OBJECTIONS:
• I don’t think that we will be able to
input all this information today.”
• Switching databases requires too
much time.”

5. Busy Bailee
MARKETING MESSAGING:
• Include monthly retreats for all
employees
• Merge all data and information to
one easy and efficient database
ELEVATOR PITCH:
• We provide a safe environment
to ensure high productivity
among employees as well as
integrate all data into one
software to work from.

6. Busy BaileeSOCIAL MEDIA MESSAGING:
Twitter: “Join us at the Registrar
office for Special Olympics! #Win
Prizes”
Facebook: “Want to be a Gator?”
Applications are due next month,
join the Gator Nation.”
Instagram: