patanjali

3. Contents
 Introduction
 Product Line
 Revenues
 4 P’s of Marketing
 Sales & Distribution
 Achievements
 Vision & Mission
 Future plans and goals
 SWOT Analysis

4. -: Introduction :-
 Established in 2006
 Founders: Acharya Balkrishna
Yogrishi Ramdev Baba
 Headquater : Haridwar , India
 Area served: India and Nepal
 No. of employees: 200000 above
 Slogan: Prakriti ka ashirwad

8. YEAR 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17
Revenue
{ In
crores}
163 317 446 850 1200 2006 5000 10000
{Target}

9. 4 P’s of Marketing

10. Sales and Distribution
4000 retail outlets as of 2015 & 4700 retail outlets in
2016.
Online services
Planning to open outlets on railway station and
airports.
 Tied up with Future Group on 9 October 2015.
Available in modern trade stores

11. Achivements
Tough competitor in the market
Maximum outlets in minimum time
Giant FMCG
Support by followers of Baba Ramdev
Fast growing FMCG Company

12. Vision
• To be top ayurveda
company among all MNCs
• To reintroduce the indian
ayurveda
• Work for the world’s
humanity
• Reinvent our traditional
knowledge of yoga and
ayurveda
Mission
• Reach the great heights
• Produce goods quality
products at cheaper rates
• Introduce indian ayurveda
to this modern world

13. Future plans and goals
• Want to achieve 10,000 crore
• Expansion
• Planning to produce Beverage drinks
• Crack the market share of other MNCs
• Reach the great heights
• Planning to open outlets

14. SWOT Analysis
 Brand “Ramdev”
 Natural herbals & Organic
products
 Lower prices than competitors
 Strong TQM
 Innovating Personality
 Large domestic market
 Untapped rural market
 Potential for exports
 Expansion
,
 Competitors
 No taste preferences
 People against baba ramdev will
not support it
 Political interference
 Maximum taxes
 Lack of support from foreign
Govt.