8. @PipeLineSummit @yashabhishek #foolwithatool
“We started a sales team and
CRM-X was the obvious
choice” “Our VP/Head of
Marketing used Y
before, so we went with
their choice”
“We’re growing, we need to
build our sales stack, so
we bought CRM-Z”
15. @PipeLineSummit @yashabhishek #foolwithatool
Scenario 1
What: Use in-app activity data to build custom email nurture
campaigns.
Why (Hypothesis): This will help us increase feature/
integrations/product adoption as we’ll increase product
knowledge among users and customers based on their usage/
behaviour.
Who: Customer Success, Sales, Marketing, and B.I.
When: Beginning of Q2 2017.