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How to use InboundMarketing to DOMINATE      a vertical.
BILL      FAETH      …………      @bfaeth      .fun fact about me. InboundMarketing Agents is my21st start up.
learn from the     best.
86%             of the top 100 limousine             companies don’t have a blog.             Source – Inbound Marketing A...
“It’s ok.I’m a limo driver.” – Loyd Christmas.
crush yourcompetition
the road toHubSpot
the limousine vertical
please call me!we don’t uselanding pages.
do you knowyour customerpersonas?
we only consult!.
When you shoot             an elephant, you             better have a plan             on what to do with             it.#...
Employees                 Accounting             Graphic / Web Design                  Contracts                     Sales...
build a personal case study
Contents
landing page metrics
June:   Blog 7X perweek
Leads           77                  Leads                    69July: Tweets 48X per dayAug: Tweets 24X per day      Linked...
Get involved in a BIG way#inbound12              and keep your funnel full.
 Become an expert in your vertical Identify a need Provide solutions Stay focused Leverage your brand#inbound12
pick a vertical &nail it!
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Bill Faeth on How to Dominate a Vertical

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Bill Faeth of Inbound Marketing Agent's Presentation on How to Dominate a Vertical at Hubspot's Inbound 12.

Published in: Business
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Bill Faeth on How to Dominate a Vertical

  1. 1. How to use InboundMarketing to DOMINATE a vertical.
  2. 2. BILL FAETH ………… @bfaeth .fun fact about me. InboundMarketing Agents is my21st start up.
  3. 3. learn from the best.
  4. 4. 86% of the top 100 limousine companies don’t have a blog. Source – Inbound Marketing Agents#inbound12
  5. 5. “It’s ok.I’m a limo driver.” – Loyd Christmas.
  6. 6. crush yourcompetition
  7. 7. the road toHubSpot
  8. 8. the limousine vertical
  9. 9. please call me!we don’t uselanding pages.
  10. 10. do you knowyour customerpersonas?
  11. 11. we only consult!.
  12. 12. When you shoot an elephant, you better have a plan on what to do with it.#inbound12
  13. 13. Employees Accounting Graphic / Web Design Contracts Sales Office Space#inbound12
  14. 14. build a personal case study
  15. 15. Contents
  16. 16. landing page metrics
  17. 17. June: Blog 7X perweek
  18. 18. Leads 77 Leads 69July: Tweets 48X per dayAug: Tweets 24X per day LinkedIn Groups 1x per
  19. 19. Get involved in a BIG way#inbound12 and keep your funnel full.
  20. 20.  Become an expert in your vertical Identify a need Provide solutions Stay focused Leverage your brand#inbound12
  21. 21. pick a vertical &nail it!

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