This document outlines several digital storytelling projects created by Phonethics for financial clients to promote new services. It lists clients such as DSP Blackrock MF, M-Invest, Axis Mutual Fund, and Muthoot Finance, and summarizes the objective of video projects created for each, which included promoting a mobile investment app, distributor education center, multilingual investment service, and gold loan products. It directs the reader to the video links and encourages viewing more of their work on YouTube.
4. Objective: To create a simple but entertaining story around their latest venture
M-Invest, that helps customers invest straight from their mobile phones.
Watch the Video: http://youtu.be/AEWHjwLvy_s
5. Objective: The objective of the second video was to promote the benefits of
their Distributor Centre that gives access to market outlook, performance
calculators, articles, educational videos and relevant certifications like the Accredited
Wealth Planner.
Watch the Video : http://youtu.be/VifLlgstc-0
7. Objective: To announce a new service – Easy Call, that would cut across language
and other demographic barriers.
Watch the Video: http://youtu.be/yprrNEPPiTQ