2. STRATEGY OBJECTIVE
• Identify Magazine Video content opportunities
• Articulate strategies to increase magazine
subscription
• Formulate strategy to increase ad revenue
• Identify benefits of Video content strategy for
multiplatform use
s
4. VIDEO CONTENT OPPOPRTUNITIES
2 HEALTH AND WELLNESS
Transform the Health Section of
Hour Magazine into a weekly
webisode series. Physicians that
advertise in Hour Magazine will be
featured during the weekly
webisodes. Physicians will address
medical news, trends, care /
treatment options, procedural info
and wellness suggestions related to
their specific practice.
5. VIDEO CONTENT OPPORTUNITIES
2 FINANCE AND LAW
Transform the Five Star
Professionals into a weekly
webisode series. Finance and Law
professionals that advertise in Hour
Magazine will be featured during
the weekly webisodes. The
professionals will provide viewers
law / finance suggestions, tips,
information, news and trends that
relate to their specific practice.
6. VIDEO CONTENT BENEFITS
Increase Blog traffic by becoming a
online resource for health and
wellness information
Grow online and magazine
audience by providing valued
content to viewersg
$
Generate additional ad
Revenue from advertisers by
providing video produced ad
opportunity.
7. VIDEO CONTENT OPPORTUNITIES
2 “Cover Story Trailers”
Transform the cover stories into
multiple Video trailers. Video trailers
are effective marketing tools for
generating interests. The Video
trailers will give viewers a exclusive
behind the scenes look at the
various covers stories and overall
summary of other impactful features
of the months magazine issue.
8. VIDEO CONTENT BENEFITS
Spark viewer interests. Raise
awareness for featured articles
and Magazine
Influence viewers to purchase
and subscribe to magazine by
providing them with a
impactful trailer
b
9. EATS OF THE WEEK
Transform the “Food and Drink” section of
magazine into video content. The video
production provides behind the scenes look
at the top 7 restaurants of the week.
Viewers have the chance to witness a
exclusive kitchen experience with the chef
as he prepares signature mouthwatering
dishes. Viewers will receive marketing
messages throughout the video content for
them to receive a free appetizers by
scanning the QR code featured in Hour
Magazine
2 VIDEO CONTENT OPPORTUNITIES
10. VIDEO CONTENT PUSH STRATEGY
Video content will be strategically produced to push
viewers to purchase HOUR magazine. The push
strategy is accomplished by offering rewards and
benefits inside the magazine that correspond with the
Video content.
11. VIDEO CONTENT PUSH STRATEGY
)Video content
pushes potential
customers to
magazine
Customers receive
Reward for their
purchase from
advertiser
# Customers
purchase
magazine
13. The video content feature Detroiters
view point and response to the State
of Michigan take over of Belle Isle.
Detroiters featured include: Belle Isle
committee representatives, Detroit
white / blue collar workers, young,
middle aged, elderly citizens and
Hour Magazine targeted and
prospective audiences.
RESPONSE VIDEO CONTENT EXAMPLE
Video
content
2
14. • What do you envision for the new Belle Isle?
• What are some of the park features and recreational attributes
would you like to see maintained?
• What are new park features and recreational
attributes would you like to see developed?
• What are the pros and cons of the State of Michigan
taking over Belle Isle?
• Will the increased law enforcement presence impede or
sustain the Belle Isle experience
• What memorable moments do you have of Belle Isle?
READER VIEWPOINTS & RESPONSE
15. BENEFITS OF RESPONSE CONTENT
REINFORCEMENT
Reinforce Hour
Magazine and
articles to audience
DIALOGUE
Create a dialogue
amongst readers
and prospective
audience to integrate
within their social
networks
REVENUE
Response content is
opportunity to offer
advertisers
additional
advertisement option
INTEGRATION
Integrate content
into social networks
and subscribed
blogs
( f#
16. MAGAZINE REINFORCEMENT
Video content will be produced to feature continuous references and promotional
awareness for Hour Magazine. The repetitive mentioning of Hour Magazine & its
featured articles will influence viewers to purchase Hour Magazine.(
17. BLOG INTEGRATION
The video content will be used as a indirect marketing tool. The video content will be
submitted as a guest blog post onto related websites that feature Hour Magazine
target audience. This provides Hour Magazine a direct connection to reach their target
audience and gain new audiences.
f
18. SOCIAL MEDIA INTEGRATION
t
v
U
Individuals featured in the video content will share the content throughout their social networks. This provides
brand awareness, word of mouth and advocacy for Hour magazine. The dialogue created within social media
provides Hour magazine integration into larger social networks that increases the prospects of readers.
19. ADVERTISEMENT REVENUE
Hour magazine advertisers will have the opportunity to sponsor and/or advertise
during video content segments. This offers advertisers an additional form of effective
marketing that will impact their customers. Featuring advertisement within the video
content also gives Hour magazine an additional ad revenue stream and competitive
advantage over competition
#
20. www.domain.com
Phone: +1(123) 456 78 90 | e-mail: mail@domain.comYOUR LOGO
Video enhances readers experience on mobile devices
because it fully maximizes the entertaining capabilities
of the readers mobile device
MOBILE DEVICE OPTIMIZATION
$
Video increases ad revenue by offering
advertisers an engaging & impactful marketing
solution on mobile devices
Video content benefits for mobile devices
70% of mobile device users want to be
entertained upon use. Video content directly
caters to this growing demand.
21. www.domain.com
Phone: +1(123) 456 78 90 | e-mail: mail@domain.comYOUR LOGO
ENGAGEMENT STRATEGIES
Create content that
features readers
reaction and response
to magazine articles
Include quizzes and
trivia derived from
magazine articles that
featured a sponsored
prize
Allow readers to
become guest
journalist and report on
stories that they find
relevant
Create a voting / poll
system that allows
readers to vote on
article topics that they
find relevant to them
RESPONSE REWARDS PARTICIPATTION VOTING
ZZ
B,:
V 7
22. See you soon!
YOU
THANK
FOR WATCHING
To schedule a meeting to further discuss Video content and content marketing
opportunities feel free to contact Timothy Braswell
(678) 907-7143 / timothybraswell@gmail.com
