This document provides guidance on how to build and market to an email list. It discusses what email marketing is and its advantages over other media like blogs, Twitter, Facebook and YouTube. It emphasizes building a community around your brand by delivering value, communicating with your audience, surveying readers, and sharing ideas. The document also covers setting up an email list, customizing opt-in forms, crafting the first email, and evaluating campaign performance based on opens, clicks, unsubscribes and call to action response.
4. What is email marketing?
Electronic mail users give you permission
to send them your content on a regular basis or as you see fit.
You can track and analyze users behaviors.
9. Advantages over other media
BLOG
could be missed
TWITTER
lost in the feed
FACEBOOK
placement &
pay to play
10. Advantages over other media
BLOG
could be missed
TWITTER
lost in the feed
FACEBOOK
placement &
pay to play
YOUTUBE
ads, accessibility
& competition
32. Anatomy of opt-in emails
To: Kerwin <mskonfa@hotmail.com>
From: Derek Halpern <news@socialtriggers.com>
Confirmation
email
Before I begin sending you the valuable updates I
promised, you must first confirm your email by clicking
the link below.
----------------------------------------CONFIRM BY VISITING THE LINK BLEOW
http://www.aweber.com/z/c/?jxlinkylinky
----------------------------------------If you do not want to confirm, simply ignore this message.
Talk soon,
Derek Halpern
33. Anatomy of opt-in emails
To: Kerwin <mskonfa@hotmail.com>
From: Derek Halpern <news@socialtriggers.com>
Confirmation
email
Before I begin sending you the valuable updates I
promised, you must first confirm your email by clicking
the link below.
----------------------------------------CONFIRM BY VISITING THE LINK BLEOW
http://www.aweber.com/z/c/?jxlinkylinky
----------------------------------------If you do not want to confirm, simply ignore this message.
Talk soon,
Derek Halpern
34. Anatomy of opt-in emails
To: Kerwin <mskonfa@hotmail.com>
From: Derek Halpern <news@socialtriggers.com>
Confirmation
email
Before I begin sending you the valuable updates I
promised, you must first confirm your email by clicking
the link below.
To: Kerwin <mskonfa@hotmail.com>
----------------------------------------CONFIRM BY VISITING From:LINKFlynn <pat@smartpassiveincome.com>
THE Pat BLEOW
http://www.aweber.com/z/c/?jxlinkylinky
Hi Kerwin!
----------------------------------------I’m so thankful that you want to become one of my
If you do not want to confirm, simply ignore this message.
special ambassadors!
Talk soon,
Before we can send you anything, we need to
Derek Halpern
make sure we have your permission. So please
click the link below to confirm that you want to
become one of my ambassadors. Thanks!
36. Anatomy of opt-in emails
From: Derek Halpern
Subject: Jeff, you ready? Here’s the deal with Social
Triggers
What’s up Jeff?
Welcome
email
Thank you for signing up. Every week, you’ll receive
valuable advice that shows you how to turn web traffic into
leads and sales.
Right now, I want you to do do two things.
Thing #1: Reply to this email and tell me what you’re
struggling with right now. Even if it’s something really small
don’t hesitate.
37. Anatomy of opt-in emails
From: Derek Halpern
Subject: Jeff, you ready? Here’s the deal with Social
Triggers
What’s up Jeff?
Welcome
email
Thank you for signing up. Every week, you’ll receive
valuable advice that shows you how to turn web traffic into
leads and sales.
Right now, I want you to do do two things.
Thing #1: Reply to this email and tell me what you’re
struggling with right now. Even if it’s something really small
don’t hesitate.
38. Anatomy of opt-in emails
From: Derek Halpern
Subject: Jeff, you ready? Here’s the deal with Social
Triggers
What’s up Jeff?
Welcome
email
Thank you for signing up. To: Kerwin <mskonfa@hotmail.com>
Every week, you’ll receive
valuable advice that shows you how Flynn <pat@smartpassiveincome.com>
From: Pat to turn web traffic into
leads and sales.
Hi Kerwin!
Right now, I want you to do do twofor confirming that last email, and
Thanks things.
welcome to Niche Site Duel 2.0! I’m totally excited
Thing #1: Reply to this email and youme aboard with me!
to have tell on what you’re
struggling with right now. Even if it’s something really small
don’t hesitate.
If you’d like to participate, you’re going to have to
start your research first. Here’s a link to my set of
criteria:
http://www.smartpassiveincome.com/criteria
39. How to sign up, set up, and send out in ten minutes...