This document discusses conventions found in magazine advertisements, album covers, and digipak packaging. For magazine advertisements, common conventions included the artist's name, album/single name, main image, website, and what is being advertised. Album covers generally included the artist's name and album name on the front, and a tracklist, record label, barcode, website, and copyright information on the back. Digipak spines typically list the artist, album name, and a code, while interiors continue themes and colors from the covers.

1. ANCILLARY TEXTS;
CONVENTIONS

2. MAGAZINE ADVERT
It was hard to find many magazine advertisements online, and I didn’t have £££’s to go and spend on lots of magazines,
so I decided to look at other kinds of advert’s, e.g. posters or online ads for social networking sites.
Here are some that I found:

3. JESSIE.J ALBUM ADVERT
Main image
Record label/producers logos
In this case, the main image is the actual cover.
This is effective because the cover will be instantly
recognisable by somebody who has seen the advert.
ALBUM COVER
Website
Something it includes
What is being advertised and name of product

4. YMAS ALBUM ADVERT
Main image
Once again, the main
image is the actual cover.
Website
Where it is available Record Label
What is being advertised
Artists name
Release Date
Album name
This is an advertisement
for You Me At Six’s Album,
found in a magazine.

5. SHANE FILAN ADVERT
This is an advertisement for Shane Filan’s Album, his Facebook page’s Cover Photo.
Main Image
Artists name Album name
What is being advertised Where it is available Website
When it is available
Shane’s advert is slightly different to the others. First of all, it is an advert for Facebook, so
it is a different shape. It does not include the album cover on it, nor has the same image.
The only thing’s that match with the cover are the font, and the artists and album name.

6. JAKE BUGG’S ADVERT
Artists name
What is being advertised
Single name
Where it may be
recognised from
Website Main Image
This is an advert for Jake Bugg’s single ‘Lightening Bolt’. I do not know the source of the advert.
I doesn’t include when it’s released, where you can find it. What label he is with, a picture of the single cover. The only
similarities between the advert and the cover is the names, and the font. Not a very informative advertisement.

7. SUMMARY OF FINDINGS for advertisements
The albums/singles in the adverts where all very successful and had millions of purchases, so I will include
most of these conventional ingredients in my advertisement to help promote a successful campaign.
All of the adverts I have viewed include;
• The artist’s name
• The album/single name
• 1 main image
• The artist’s website
• What is being advertised
Therefore I would say these are the most
popular conventions.
All of them but Jake Bugg’s included;
• A release date
• The record label
Other things included;
• Where you can purchase/find the product
• The album cover

8. DIGIPAK
I decided to look at albums as well as CD/DVD packages to find the conventions.
I will look mainly at front covers and back covers.
Here are some existing products that I found;
FRONT COVERS BACK COVERS

9. FRONT COVERS
The front covers are pretty simple. They have a main image,
more often than not, this is of the artist, and the Album name
and the Artist’s name. Some, depending on the content have a
warning that there may be some ‘explicit content’.
Apart from Jessie J’s, and part of YMA6’s, the text is simplistic,
easy to read and looks recognisable.

10. BACK COVERSBack covers aren’t quite as simplistic as the front. They have a full track
list, often a barcode, all of the credits, copyright’s, manufacturers etc. so
there are more conventions to follow.

11. BACK COVER CONVENTIONS
Conventions;
All of these back covers include;
• A track list
• The record label
• A barcode
• A website
• Copyright information
• Producers
• Year of release
2 of these include;
• A main image
• Track numbers

12. CREDITS, COPYRIGHT’S, MANUFACTURERS ETC.
This information is conventionally along the
bottom, either right across, or in a corner.
The information includes, the music label,
trademarks, manufactures, distribution,
websites, year of production, copyright
information and a warning about copyright.

13. SPINE CONVENTIONS
Spine convention;
All of these back covers include;
• Artists name
• Album Name
• A code or number
2 of these include;
• The record label

14. DIGIPAK INTERIORS
The inside of the digipak usually has a theme running
throughout, and are linked to the covers. In these
examples you can see there is colour continuity.
I will take this into account when I am creating mine.