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Re-thinking travel: disrupting an industry with startups

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Sebastian Herzog (Lufthansa Innovation Hub)

Published in: Travel
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Re-thinking travel: disrupting an industry with startups

  1. 1. Frankfurt, 7th of July 2015 Contact: Sebastian Herzog sebastian@lh-innovationhub.com +49 151 5893 0459
  2. 2. What is the impact of startups? $ What is our approach? What is happening in our industry? Living in exponential times1 2 3 4
  3. 3. „DAS INTERNET IST FÜR UNS ALLE NEULAND“ Angela Merkel
  4. 4. POPULATION GROWTH FUELS DIGITAL DEVELOPMENT 0 1 2 3 4 5 6 7 8 9 Global Population (Billion) Internet Users Global Population 2000 2010 2020 6% 23% 66% 3 Billion New Minds ©PHD Ventures, Inc.
  5. 5. EXPONENTIAL EXAMPLE: COMPUTER CHIPS 20141956 2005 5 MB 128 MB 128 GB $120,000 $99 $99 IBM 350 for RAMAC X 1.000 X 30.000.000
  6. 6. THERE IS NO GUTT-FEELING FOR EXPONENTIAL GROWTH – 30 steps Exponential StepsLinear Paces 26 times around the world 1.5 time around the world 1.000km 1 time across Germany 1km 1 1 2 2 3 4 4 8 5 16 6 32 7 64 8 128 9 256 10 512 11 1.024 12 2.048 13 4.096 14 8.192 15 16.384 16 32.768 17 65.536 18 131.072 19 262.144 20 524.288 21 1.048.576 22 2.097.152 23 4.194.304 24 8.388.608 25 16.777.216 26 33.554.432 27 67.108.864 28 134.217.728 29 268.435.456 30 536.870.912 31 1.073.741.824
  7. 7. YOUR MOST IMPORTANT INNOVATION PROJECT HOW DO YOU REACT? 0.20% 0.40% 0.80% 1.60% 3.20% 6.40% 12.80% 25.60% 51.20% 102.40% 1 2 3 4 5 6 7 8 9 10 years 1% after 3 years? Go, let´s put more pressure on those lazy innovation guys. Let´s kill it. Fail early! Right? Ok, 2 more years. Damn it. Enough is enough. I don´t throw good money after bad money! Would you have reached that point? target
  8. 8. THINGS CHANGE MORE RAPIDLY THAN EVER BEFORE In 10 years, it´s predicted that 40% of the Future 500 companies will no longer exist. 67years 15 years Average lifespan of a company listed in the S&P 500 1920 Today Source: Richard Foster, Yale University
  9. 9. WHAT IS HAPPENING IN TRAVEL?
  10. 10. TRAVEL HAS NOT CHANGED FOR THE PAST 10 YEARS... We are so bored... Such inefficiency – it‘s a waste of my time! Highly intransparent information: Where is the gate? Will we pass by a pharmacy?! Is there free space in the lounge?
  11. 11. ...ALTHOUGH DIGITALISATION HAS CHANGED EVERYTHING Inspiration Research Planning Traveling SharingBooking Catalogue Guidebook Tips from personal contacts Travel agency ATB-ticket Tourist map Photo album 2005 2015
  12. 12. ALIENS ARE ENTERING OUR VERTICAL
  13. 13. TRAVEL + STARTUPS = BIG BUSINESS 88 billion € 36000M € 11000 M€ 8800M€ 1600M € 1400M€ 920M € 880M € 370M € 640M € 480M € 150M € 700M € 6 billion € <> Digital Travel Applications Traditional Airline‘s Infrastructure
  14. 14. WHAT IS THE LUFTHANSA INNOVATION HUB DOING?
  15. 15. HOW DO WE OPERATE? ACT & THINK like startups BUILD startups PARTNER with startups
  16. 16. Examples of current activities ACT & THINK like startups BUILD startups PARTNER with startups +49 157 359 839 14 hellomissioncontrol.com Mission Control hellomissioncontrol.com Lufthansa API developer.lufthansa.com various cooperation testcases
  17. 17. Do you feel stressed while arranging all your travel needs? Do you dream of a personal 24/7 assistance taking care of all things travel? Do you want immediate access to this service even before downloading another travel app? Ask yourself…
  18. 18. … then test us now! Exclusive Access now! SMS MCMVPCSS to 0157-35983914
  19. 19. Frankfurt, 7th of July 2015 Contact: Sebastian Herzog sebastian@lh-innovationhub.com +49 151 5893 0459

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