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Intro to information architecture - content strategy meetup - june18

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The way we arrange content on a website is very important for wayfinding and comprehension.
The core substance of any digital offering is content, which means the ability to arrange, prioritise and categorise that content - information architecture - is an increasingly important skill.
Awesome user experience comes from awesome content experience.

Published in: Design

Intro to information architecture - content strategy meetup - june18

  1. 1. IA for content strategists Sydney content strategy meetup June 2018 Elle Geraghty Content Strategy 0417 228 202 @ellengeraghty elle@ellegeraghty.com www.ellegeraghty.com
  2. 2. Elle Geraghty Content Strategy@ellengeraghty Hello, I’m Elle Radio producer ABC radio BA Comms Project manager Guide Dogs Amnesty International NSW Government Content strategist IAG Sydney University City of Sydney Australian Museum Qantas Atlassian Virgin Mobile Foxtel NSW Government MA, Information and Knowledge
  3. 3. My flavour of content strategy Information architecture Digital strategy Content modelling Content auditing Workshop facilitation Coaching 95% 95% 95% 90% 90% 90% 85% UX research UX design Project management Visual design Communication strategy Editorial / copy-write 80% 50% 40% 80% 25%
  4. 4. Elle Geraghty Content Strategy@ellengeraghty Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources
  5. 5. Elle Geraghty Content Strategy@ellengeraghty Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources Intro to IA
  6. 6. Elle Geraghty Content Strategy@ellengeraghty Navigation v IA IA IA is similar to a file system. It maps chunks of content with a site map. Navigation Navigation is the front end design - how the IA has been expressed graphically.
  7. 7. Elle Geraghty Content Strategy@ellengeraghty What IA experience do you have?
  8. 8. Elle Geraghty Content Strategy@ellengeraghty Intro to IA Mental models Taxonomy Wayfinding BrandingCategorisation
  9. 9. Elle Geraghty Content Strategy@ellengeraghty Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources IA inputs
  10. 10. Elle Geraghty Content Strategy@ellengeraghty IA inputs Content audit Content analysis Analytics User research User tasks Key business drivers
  11. 11. Elle Geraghty Content Strategy@ellengeraghty Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources IA tools
  12. 12. Elle Geraghty Content Strategy@ellengeraghty IA tools
  13. 13. Elle Geraghty Content Strategy@ellengeraghty Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources IA activities
  14. 14. Elle Geraghty Content Strategy@ellengeraghty IA activities User tasks Audit Card sort Build prototypes Socialise Test and test again!
  15. 15. Elle Geraghty Content Strategy@ellengeraghty Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources Selling IA
  16. 16. Elle Geraghty Content Strategy@ellengeraghty Selling IA Evidence based decisions Understand your audience Take people on journey Executive conversations
  17. 17. Elle Geraghty Content Strategy@ellengeraghty How do you know your IA is the best IA?
  18. 18. Elle Geraghty Content Strategy@ellengeraghty Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources IA outputs
  19. 19. Elle Geraghty Content Strategy@ellengeraghty IA outputs Rationale deck Spreadsheet Mind map Migration plan Site map
  20. 20. Elle Geraghty Content Strategy@ellengeraghty Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources IA resources
  21. 21. Elle Geraghty Content Strategy@ellengeraghty IA books
  22. 22. Elle Geraghty Content Strategy@ellengeraghty IA blogs http://www.ellegeraghty.com/blog/2018/baking-the-best-ia http://www.ellegeraghty.com/blog/2016/testing-your-ia-with-treejack http://www.ellegeraghty.com/blog/2014/12/11/managing-your-ia- with-mindmeister-and-treejack
  23. 23. Want to learn more? Information architecture in practise
 • Friday 27 July 2018 • Sydney CBD • Full day workshop $715 including GST (6 - 24 people) Content strategy in practise • Friday 7 Sept 2018 • Sydney CBD • Full day workshop $715 including GST (6 - 24 people)
  24. 24. Elle Geraghty Content Strategy@ellengeraghty Card sorting How am I going to guide my candidate and what observations will I make?
  25. 25. Nice to 
 meet you! Elle Geraghty Content Strategy 0417 228 202 @ellengeraghty elle@ellegeraghty.com www.ellegeraghty.com

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