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Introducing the Content Canvas

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Taking strategy and making it understandable and visible can be really hard - especially in an agile product build environment. The content canvas is a tactic to make strategy more accessible. Learn what it looks like and how it can be applied.

Published in: Internet

Introducing the Content Canvas

  1. 1. www.ellegeraghty.com @ellengeraghty THE CONTENT CANVAS INTRODUCING ….
  2. 2. ELLE GERAGHTY CONTENT STRATEGIST @ellengeraghty www.ellegeraghty.com
  3. 3. ELLE GERAGHTY CONTENT STRATEGIST www.sydneycontentstrategy.com www.uxbookclubsydney.com
  4. 4. Radio production Project management
  5. 5. Content strategy
  6. 6. USER TASK KEY USER BUSINESS GOAL FINDABILTY PROMOTIONCONTENT ASSETS REVIEW MEASURE PATHWAYS IN: OUT:
  7. 7. WHAT FLAVOUR OF CONTENT STRATEGY?
  8. 8. STRATEGY IS THE BIG PICTURE. IT IS A HIGH LEVEL PLAN TO ACHIEVE ONE OR MORE BUSINESS GOALS UNDER CONDITIONS OF UNCERTAINTY Jaime Levy - UX Strategy
  9. 9. CONTENT STRATEGY IS HARD
  10. 10. CONTENT STRATEGY IS AWESOME
  11. 11. Taking it from the etherial
  12. 12. To the concrete
  13. 13. Its complicatedRef: www.theartofadamthall.com
  14. 14. USER TASK KEY USER BUSINESS GOAL FINDABILTY PROMOTIONCONTENT ASSETS REVIEW MEASURE PATHWAYS IN: OUT:
  15. 15. THE HYPOTHESIS
  16. 16. WE THINK THIS PAGE/ CONTENT THINGY WILL …….. ………FOR USERS AND …………… ..FOR BUSINESS BY …………
  17. 17. USER TASK
  18. 18. USER TASK KEY USER
  19. 19. USER TASK KEY USER BUSINESS GOAL
  20. 20. USER TASK KEY USER BUSINESS GOAL FINDABILTY
  21. 21. USER TASK KEY USER BUSINESS GOAL FINDABILTY PATHWAYS IN: OUT:
  22. 22. USER TASK KEY USER BUSINESS GOAL FINDABILTY CONTENT ASSETS PATHWAYS IN: OUT:
  23. 23. USER TASK KEY USER BUSINESS GOAL FINDABILTY PROMOTIONCONTENT ASSETS PATHWAYS IN: OUT:
  24. 24. USER TASK KEY USER BUSINESS GOAL FINDABILTY PROMOTIONCONTENT ASSETS REVIEW PATHWAYS IN: OUT:
  25. 25. USER TASK KEY USER BUSINESS GOAL FINDABILTY PROMOTIONCONTENT ASSETS REVIEW MEASURE PATHWAYS IN: OUT:
  26. 26. USER TASK KEY USER BUSINESS GOAL FINDABILTY PROMOTION MEASURE
  27. 27. USER TASK BUSINESS GOAL MEASURE
  28. 28. THE CONTENT CANVAS IS LIKE STRING - YOU CAN USE IT ANY WAY YOU WANT
  29. 29. IN PRACTISE
  30. 30. HURDLES
  31. 31. USER TASK KEY USER BUSINESS GOAL FINDABILTY PROMOTIONCONTENT ASSETS REVIEW MEASURE PATHWAYS IN: OUT:
  32. 32. ACTIVITIES/ DELIVERABLES ▸ IA ▸ Auditing / mapping ▸ Interviewing and testing ▸ Workshops ▸ Coaching and sales ▸ Frameworks ▸ Customer journey maps and personas
  33. 33. SKILLS ▸ Systems thinking ▸ Project management ▸ Awesome communication ▸ Empathy ▸ Curiosity ▸ Persistance ▸ Big picture thinking
  34. 34. OUTCOMES ▸ Clarity ▸ Confidence ▸ $$$ ▸ Time ▸ Delight
  35. 35. FURTHER READING ▸ Kristina Halvorson - Content strategy for the web  ▸ Donna Spencer - Card sorting: Designing usable categories ▸ Sara Wachter-Boettcher - Content everywhere ▸ Erin Kissane - The elements of content strategy ▸ Peter Morville and Louis Rosenfeld - Information architecture for the world wide web ▸ Karen McCrane - Content Strategy for mobile ▸ Janice (Ginny) Redish - Letting go of the words ▸ Colleen Jones - Clout: The art and science of influential web content ▸ Anne Handley and CC Chapman - Content rules ▸ Patrick Lynch and Sarah Horton - Web style guide ▸ Ann Rockley - Managing enterprise content  ▸ Richard Sheffield - The web content strategist’s bible ▸ David Weinberger - Everything is miscellaneous ▸ George Lakoff - Women, fire and dangerous things
  36. 36. ELLE GERAGHTY CONTENT STRATEGIST @ellengeraghty www.ellegeraghty.com

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