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IA for tech writers
Write the docs
Feb 2018
Elle Geraghty
Content Strategy
0417 228 202
@ellengeraghty
elle@ellegeraghty.c...
Elle Geraghty
Content Strategy@ellengeraghty
Hello, I’m Elle
Radio producer
ABC radio
BA Comms
Project manager
Guide Dogs
...
My flavour of content strategy
Information
architecture
Digital
strategy
Content
modelling
Content
auditing
Workshop
facili...
Elle Geraghty
Content Strategy@ellengeraghty
Intro to IA
IA inputs
IA tools
IA
activities
Selling IA
IA
outputs
IA
resourc...
Elle Geraghty
Content Strategy@ellengeraghty
Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resourc...
Elle Geraghty
Content Strategy@ellengeraghty
Navigation v IA
IA
IA is similar to a file system. It maps chunks
of content w...
Elle Geraghty
Content Strategy@ellengeraghty
Intro to IA
Navigation v IA Mental model Taxonomy Wayfinding BrandingCategoris...
Elle Geraghty
Content Strategy@ellengeraghty
Time to
engage
Elle Geraghty
Content Strategy@ellengeraghty
Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resourc...
Elle Geraghty
Content Strategy@ellengeraghty
IA inputs
Content audit
Content
analysis
Analytics User research User task
Ke...
Elle Geraghty
Content Strategy@ellengeraghty
Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resourc...
Elle Geraghty
Content Strategy@ellengeraghty
IA tools
Elle Geraghty
Content Strategy@ellengeraghty
Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resourc...
Elle Geraghty
Content Strategy@ellengeraghty
IA activities
User tasks Audit Card sort
Build
prototypes
Socialise
Test and ...
Elle Geraghty
Content Strategy@ellengeraghty
Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resourc...
Elle Geraghty
Content Strategy@ellengeraghty
Selling IA
Evidence
based
decisions
Understand
your audience
Take people
on o...
Elle Geraghty
Content Strategy@ellengeraghty
Time to
engage
Elle Geraghty
Content Strategy@ellengeraghty
Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resourc...
Elle Geraghty
Content Strategy@ellengeraghty
IA outputs
Rationale deck Spreadsheet Mind map Migration plan Site map
Elle Geraghty
Content Strategy@ellengeraghty
Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resourc...
Elle Geraghty
Content Strategy@ellengeraghty
IA resources
Want to learn more?
Elle Geraghty
Content Strategy
0417 228 202
@ellengeraghty
elle@ellegeraghty.com
www.ellegeraghty.com
...
Want to learn more?
Elle Geraghty
Content Strategy
0417 228 202
@ellengeraghty
elle@ellegeraghty.com
www.ellegeraghty.com
...
Nice to 

meet you!
Elle Geraghty
Content Strategy
0417 228 202
@ellengeraghty
elle@ellegeraghty.com
www.ellegeraghty.com
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Introduction to information architecture - Elle Geraghty

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Looking for an IA 101? This presentation helps you organise and prioritise your content. First given in this format at Write the Doc in Sydney 2018

Published in: Design

Introduction to information architecture - Elle Geraghty

  1. 1. IA for tech writers Write the docs Feb 2018 Elle Geraghty Content Strategy 0417 228 202 @ellengeraghty elle@ellegeraghty.com www.ellegeraghty.com
  2. 2. Elle Geraghty Content Strategy@ellengeraghty Hello, I’m Elle Radio producer ABC radio BA Comms Project manager Guide Dogs Amnesty International NSW Government Content strategist Australian Museum Qantas Atlassian Virgin Mobile Foxtel NSW Government MA Information and Knowledge
  3. 3. My flavour of content strategy Information architecture Digital strategy Content modelling Content auditing Workshop facilitation Coaching 95% 95% 95% 90% 90% 90% 85% UX research UX design Project management Visual design Communication strategy Editorial / copy-write 80% 50% 40% 80% 25%
  4. 4. Elle Geraghty Content Strategy@ellengeraghty Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources
  5. 5. Elle Geraghty Content Strategy@ellengeraghty Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources Intro to IA
  6. 6. Elle Geraghty Content Strategy@ellengeraghty Navigation v IA IA IA is similar to a file system. It maps chunks of content with a site map. Navigation Navigation is the front end design - how the IA has been expressed graphically.
  7. 7. Elle Geraghty Content Strategy@ellengeraghty Intro to IA Navigation v IA Mental model Taxonomy Wayfinding BrandingCategorisation
  8. 8. Elle Geraghty Content Strategy@ellengeraghty Time to engage
  9. 9. Elle Geraghty Content Strategy@ellengeraghty Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources IA inputs
  10. 10. Elle Geraghty Content Strategy@ellengeraghty IA inputs Content audit Content analysis Analytics User research User task Key business drivers
  11. 11. Elle Geraghty Content Strategy@ellengeraghty Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources IA tools
  12. 12. Elle Geraghty Content Strategy@ellengeraghty IA tools
  13. 13. Elle Geraghty Content Strategy@ellengeraghty Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources IA activities
  14. 14. Elle Geraghty Content Strategy@ellengeraghty IA activities User tasks Audit Card sort Build prototypes Socialise Test and test again!
  15. 15. Elle Geraghty Content Strategy@ellengeraghty Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources Selling IA
  16. 16. Elle Geraghty Content Strategy@ellengeraghty Selling IA Evidence based decisions Understand your audience Take people on ourney Executive conversations
  17. 17. Elle Geraghty Content Strategy@ellengeraghty Time to engage
  18. 18. Elle Geraghty Content Strategy@ellengeraghty Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources IA outputs
  19. 19. Elle Geraghty Content Strategy@ellengeraghty IA outputs Rationale deck Spreadsheet Mind map Migration plan Site map
  20. 20. Elle Geraghty Content Strategy@ellengeraghty Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources IA resources
  21. 21. Elle Geraghty Content Strategy@ellengeraghty IA resources
  22. 22. Want to learn more? Elle Geraghty Content Strategy 0417 228 202 @ellengeraghty elle@ellegeraghty.com www.ellegeraghty.com Training workshops in May 2018 IA and content strategy Half day workshop $280 ext GST (min 6p) Full day workshop $550 ext GST (min 6p)
  23. 23. Want to learn more? Elle Geraghty Content Strategy 0417 228 202 @ellengeraghty elle@ellegeraghty.com www.ellegeraghty.com Sydney content strategy meetup March 26 - costing content www.sydneycontentstrategy.com
  24. 24. Nice to 
 meet you! Elle Geraghty Content Strategy 0417 228 202 @ellengeraghty elle@ellegeraghty.com www.ellegeraghty.com

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